Wen Lv (Shanxi University of Media and Communication).
Recently, the "environmental Yue Opera" "New Dragon Gate Inn" launched by the Zhejiang Xiaobaihua Troupe has once again exploded on the Internet, and the tickets for the December show are more than ten times more expensive on some second-hand platforms, which can really be described as "hard to find". Among them, the young actors Chen Lijun and Li Yunxiao, who played Jia Ting and Jin Jiyu respectively, have countless fans with their superb acting skills and makeup that meet the aesthetics of young people, and many netizens shouted that "young people's opera DNA has been awakened" and "I was fascinated by this pair of CPs". From the early spring of this year to the winter, such success is by no means achieved overnight, and the fact that traditional drama can be reborn on the Internet proves that only when literary and artistic works "go to the heart" can they have an endless stream of vigorous vitality.
It seems accidental to rely on short ** to get out of the circle, but at the moment when content is king, it is also inevitable. The revitalization of excellent traditional culture cannot only rely on "shouting slogans", but requires generations of inheritors to respect art and think hard. "One minute on stage, ten years off stage. In the immersive theater, the audience sitting next to the actors can feel the wind feeling of the sleeves vibrating during the play, and can clearly see the sweat oozing from the actors' foreheads, and the actors also pay more attention to the expression of emotions and the detailed presentation of actions, treating every audience in the venue as a "guest" in the "inn", and traditional opera is no longer an art that is difficult for ordinary people to approach.
There are many dedicated literary and artistic workers like Chen Lijun, who carefully polish each of their roles and present their best selves on the stage to the audience, and the audience will inevitably return to the actors with two-way love. On the other hand, in recent years, the relatively impetuous, money-worshipping, and turbid performing arts ecology in China has frequently poured out of the assembly line "desperately illiterate", and the label of insufficient skills and loss of artistic virtue of domestic entertainment actors has almost become the consensus of the audience. If the basic skills are not solid, the means and ability of cultural inheritance and innovation will be reduced, and such so-called "literary and artistic works" have long deviated from the spiritual needs of the people. In today's increasingly diverse forms of cultural products, the key to winning the favor of young people is that it is a good work that fits the current era. The main creative team carefully polishes the script and design effects, and the actors perform every scene in a down-to-earth manner, so as not to miss every opportunity to let the "niche" enter the public.
If it is said that defense is "1", innovation is the "0" after "1". As early as 2015, the General Office of the People's Republic of China issued the "Several Policies on Supporting the Inheritance and Development of Chinese Opera", of which Article 20 clearly pointed out that it is necessary to expand the social influence of opera, give full play to the important role of the Internet in the inheritance and development of opera, and encourage the popularization and publicity of opera through new **. Why can the hobbies of "grandparents" such as traditional dramas and repertoire attract the attention of young people so much?In the final analysis, there is still enough cultural self-confidence to lead the fashion trend, get close to fans, and then seize the "new outlet". "New Dragon Gate Inn" makes full use of the popular way to play marketing. In the play, outstanding appearance, exquisite makeup, superb acting skills and suitable interaction all exude a mysterious beauty that attracts the audience, which makes people can't help but applaudOutside the play, regular live broadcasts break through geographical restrictions, use social ** characteristics to intercept clips to quickly spread and share, and actively interact in the comment area, and the young creative team and the audience will naturally collide with "new sparks".
The inheritance and development of opera cannot be achieved by the "breaking the circle" of a single work, but by the tireless efforts of countless people. The popularity of "New Dragon Gate Inn" is by no means the end, it has rekindled the hope of people who love Yue Opera, and also sowed a new fire in the hearts of more people who don't know Yue Opera. We hope that this good phenomenon will continue to ferment and develop, return to its track of promoting traditional culture and enhancing cultural self-confidence, and emerge more excellent literary and artistic works with feelings and warmth!