According to the latest report of the Financial Times, due to the crazy fight between TEMU and SHEIN in the overseas market, a large number of domestic goods have been driven overseas, and most of their goods are transported by airAs a result, the market is in short supply, and air freight is gradually rushed.
There is data showing thatSince September this year, the air freight rate has increased significantlyAnd the sea freight rate has been **. Transpacific air freight from Hong Kong and Shanghai** has steadily increased during the peak Christmas delivery period and is now above 2022 levels.
During the peak season, Amazon's warehouse explosion is a relatively common phenomenon, and many sellers have recently revealed to Xiaoma that they have appearedIf the appointment is postponed, the appointment time is delayed, and the new reservation is basically in the pending state.
For cross-border sellers, if the goods cannot be delivered in time, it will cause a lot of losses, and even affect the store in serious cases.
In fact, as early as before, some industry insiders revealed that many of Amazon's popular warehouses have made appointments for deliveryAlready lined up until January.
In this case, the seller may wish to:Consider transferring the goods to a third-party overseas warehouse for temporary storageIn order to avoid the long-term backlog of goods in the Amazon warehouse, it can also ensure that the goods can be delivered to customers in a timely manner.
Combined with the peak season of previous years, Amazon's popular warehouses will be liquidatedThere are several reasons for this:
The order volume was less than expected, and the product was unsalableAlthough the sales volume of Amazon's Black Friday Network this year has broken the historical record of 29 years, there are still many sellers who report that the sales are bleak, and the unsalable products due to the sluggish sales will continue to occupy warehouse space, resulting in insufficient storage space, which may lead to the inability of new goods to be stored in the warehouse, resulting in warehouses.
Strikes are frequent, and the logistics timeliness is reducedDuring the promotion, Amazon warehouse employees launched several strikes due to dissatisfaction with pay. Recently, more than 1,100 DHL workers also went on strike at DHL's U.S. express processing center due to an impasse in contract negotiations.
The sea freight time is short, **lowBecause the West Coast is closer to China, the shipping time is shorter, and the shipping cost is lower, so many sellers will choose to send the goods to the West Coast warehouse, which makes the already popular warehouse more likely to burst.
If sellers encounter liquidation during the peak season, they must contact customers in time to let them know the relevant situation and provide feasible solutionsSuch as:Change the delivery date or use a different shipping methodMinimize losses caused by liquidation issues.
What are the solutions to liquidation in peak season?
1. Wholesale shipments:Sellers can divide the goods into several batches to avoid liquidating the warehouse due to too many shipments at one time.
2. Rational use of logisticsConsider using modes of transport such as Matson Express or air freight to shorten delivery times.
3. Select a third-party overseas warehouse:Send the goods to the third-party overseas warehouse, and then transfer the goods to FBA after the FBA warehouse returns to the level.
4. Change the delivery addressChange the shipping address to an address near the destination warehouse, and Amazon may allocate the goods on a proximity basis.
All in all, it is recommended that you prepare in advance to deal with liquidation, and Xiaoma is here to wish you all a burst of orders in the peak season and a big sale at sea!