After the end of the online promotion, the traffic on Amazon gradually increased. Now is the hot selling period of Christmas products, the sales volume is rubbing** and there is no pressure to raise prices, and the sellers who bet on the treasure are very happy.
In addition to maintaining platform traffic, Amazon is also improving the operating environment for sellers. Recently, it has relaxed the requirements for new stores, and sellers can abandon the more difficult **verification and replace it with a face**;At the same time, Amazon is using AI to simplify the work of sellers, and there are new functions in the background to assist sellers in automatically generating product images and listing copy, which will greatly reduce the pressure on sellers.
Christmas products exploded, and sellers skyrocketed in price
Compared to Amazon's lukewarm performance in other phases of the peak season this year, the performance of Christmas-related products was pleasantly surprised. "On the first day of December, Amazon's traffic began to officially enter the rhythm of the Christmas season, and the rhythm of the order felt like it was going to the speed of Black Friday. A seller said.
Different from the late traffic and poor order volume before Halloween, the demand for Christmas products is very strong, and at present, search terms such as Christmas Tree, Christmas Movies, Christmas Decorations, and Christmas Lights have ranked among the top of the search list, and even entered the TOP10. The traffic has soared, and many sellers have experienced the long-lost happiness of exploding orders:
"The Christmas products are really fierce, and the peak season has just begun, and the goods are sold out. ”
"Much better than expected, out of stock. ”
"The traffic of the Christmas season is really fierce, and after a year, everyone has invariably begun to increase prices. ”
This year's Christmas products can be described as a hundred schools of thought, and many links have risen in price very fiercely.
According to a seller, its products have increased from 7 within 4 days$99 rose to $2899 US dollars, less shipments and soaring prices to seize this wave of opportunities.
Unlike other holiday items, the return rate of products with Christmas gift attributes is low, so you don't have to worry about a wave of returns after the holiday. As the holiday season approaches, FBA products will be more popular after the timeliness of cross-border parcels cannot catch up with the Christmas season, and sellers with goods in hand will have the opportunity to continue to increase prices.
However, even if they are all Christmas products, the increase in the order volume of products with different attributes is also different. For example, a seller's product is a toy attribute, and the number of orders has doubled, but it has not yet met expectations. The reason is that the Matthew effect of this year's toy category is more obvious, and the number of orders is mainly concentrated in the head players, "The monthly sales of each link in the TOP30 of the major categories have more than 10W orders, and the TOP3 is estimated to have 15W orders per month, which were not so many in previous years." ”
Since the 2008 recession, Christmas holiday retail sales in the U.S. have been growing steadily. In 2022, Christmas retail sales reached $929.5 billion. Statista is conservative**, retail sales are up about 3% this year from last year, and more than half of U.S. consumers tend to buy gifts online for their loved ones.
In this overall bleak peak season, the Christmas season becomes a precious opportunity for cross-border sellers. As the Christmas product heat up, the countdown to this year's peak season has also begun.
Amazon's new features are online to help push new ones
The fourth quarter is not only a period of accumulation, but also the starting point of a new round of operations. According to the analysis of sellers in the industry, the traffic in the fourth quarter is large, and good products are easier to monitor, and this traffic advantage also makes it easier to carry out the work of pushing new products. Recently, some new features have been launched in the Amazon background, which can automatically generate listing copy and product images, which is beneficial for sellers to launch new products.
Listing copy generation
A seller shared its usage path, and in the Amazon backend, select the catalog Add a product I want to add a new product that is not sold on Amazon - generate listing content Try it now Fill in the product selling point Upload the product** Select the product type, and the next step is to view the automatically generated product title and selling point.
After the advent of ChatGPT, sellers in the industry began to try to use AI to automatically generate listing titles and five-point descriptions, but the usage rate is still limited. Now Amazon has moved the "automatic writing listing" to the background, so that the listing editing is greatly accelerated, and I believe that the AI based on the Amazon database can also provide more accurate generated content, and the seller can use it for his own use with a little debugging.
Product images are automatically generated
Photographing the product is a big expense, but with the automatic generation function, the seller can reduce this part of the expense, and the efficiency of drawing is greatly improved.
Seller @Min Ge Cross Border shared the experience: open the advertising module in the background, enter the campaign management, select brand advertising, select the product set below, and select the target of placement, and then you can see the customization in the ad creative** by pulling down.
After clicking, select Add **-AI-generated**, and then enter the corresponding text in the **Description column to describe the use scenario of the product. For example, the seller can describe the place where the product is placed, the background where it is placed, the surrounding environment and lighting, the overall color tone, etc., the more detailed the description, the closer the resulting result will be to the actual demand. You can enter up to 300 characters here.
Judging from the results, the generated ** texture is good. "We can directly save AI-generated**, and these high-quality ** can also be used as application scenario diagrams or inserted into A+ modules. Smarter sellers,You can use these generated pictures to send post,In the case of such a high traffic cost,If you can use post to get some free traffic every day,Isn't it fragrant?”
Relax the entry requirements, and Amazon will make more efforts to improve its operations
Judging from the automatic writing of listings and the generation of product images, Amazon's exploration of AI has been effective, and it has begun to improve the operation of the platform.
Recently, Amazon officially released the Titan series of AI models, including AI models, text generation models Amazon Titan Text Express and Titan Text Lite, as well as image generation models Titan Image Generator. In addition to generating from text, the Titan Image Generator also has the ability to edit and hide watermarks. These actions fall on specific functions, which are good for sellers.
Amazon is working hard at both ends, in addition to simplifying seller operations, but also improving the shopping experience for buyers. As of December 14, Amazon will no longer accept requests to upload 360° images to product detail pages, sellers can add 3D models of products, but the 360° images on the current product detail page will continue to be displayed until replaced. Amazon explained that the reason for this requirement is that the 3D model can be adapted to a wider range of listings, which can improve buyers' engagement and purchase confidence.
Amazon is trying to improve the experience for sellers on the marketplace. In addition to the above actions, a relatively friendly signal is that Amazon has relaxed the investment promotion policy in 2024 and launched the review method of "shooting face**", and then sellers can skip **verification when opening a new store, and replace it with face**. The new policy makes it more efficient to verify your identity when opening a store, and it also increases the chances of a successful store opening.
What do you think Amazon can optimize next?