In the TV series "Flowers", whether it is the undercurrent flow of Nanguotou and Xiguotou behind the "Bao" and "Strong" Wars, or the sincerity of Mr. Wei's love for Miss Wang to raise start-up funds for her business and sell her mink coat, or the embarrassing ending of Mr. A, who hides clues in the whole play, all illustrate one thing: behind the success, the importance of financial support. Just like Mr. A, even if he has the right layout and is about to create a business myth, the capital chain has not kept up in the "last mile", and it may still fall short.
In the virtual plot, investment funds are needed to support the competition in the capital market;In real life, it is inseparable from bank credit funds to support the operation and development of cultural enterprises and to support phenomenal works like "Flowers" from shooting, production, to screen, and the long creative cycle.
However, it is not an easy task for credit funds to be the "flower messengers" of "Flowers", and there are many pain points and blockages that need to be broken through.
It is understood that Bank of Shanghai is the only credit cooperative bank in the TV series "Flowers".
"Flower Protector".
When Hu Ge jokingly revealed in an interview that it had been three years since the crew of "Flowers" celebrated their birthdays, my first reaction was that this TV series was obviously filmed in Shanghai, and the filming cycle must have covered the epidemic stage. When "Flowers" is so exquisitely presented in front of us, when we see director Wong Kar-wai's meticulous craftsmanship of each shot, and hear that the color of a prop and even a window frame will be repeatedly scrutinized - to sum up, "Discovery Finance" can't help but want to ask, what kind of credit support can escort the crew through the three-year shooting cycle, cross all kinds of key points, closely fit the crew's demand for funds according to the filming progress, ensure excellent directors and actors, and have sufficient resources to focus on art, Keep improving;At the same time, this credit product can comply with risk control and compliance requirements
You must know that many cultural enterprises, including film and television drama producers, have pain points and blockages in financing from a traditional financial perspective
- First, they are "new", and many companies are still in the initial stage of entrepreneurship, and their scale is not large. From the perspective of financial services, it means that the operating uncertainty of these companies is stronger than that of mature enterprises, and they still belong to the group of "long-tail customers".
- Second, they are "light", asset-light, lack collateral, and highly dependent on innovative ideas. From the perspective of financial services, it means that it is difficult to evaluate the company's intangible assets and recover the mortgage assets.
- Third, they are "special", in terms of life cycle, business mode and profit model, they are relatively special, which is different from the traditional customer group that banks have always served. Shifting from the perspective of financial services means that banks need to have a deep understanding of this customer group, develop new risk control models for them, and even tailor the process of approval, lending, and post-loan management.Echoing the opening question, it is necessary to be the "flower messenger" of "Flowers", which is a double examination question - it requires excellent professional capabilities such as KYC, product design, and risk management, as well as the original intention of the mission of financial services for the high-quality development of cultural and creative industries and helping Shanghai build a film and television cultural highland.
How did Bank of Shanghai do a good job in providing financial services to "Flowers" and its crew?
It turned out that as early as 2018, Bank of Shanghai became associated with the crew of "Flowers". However, according to the person in charge of the bank's specific docking branch, at first they did not know the inside story of the drama that the producer was going to shoot, but adhered to the consistent spirit of Bank of Shanghai to "help the small and the early" for cultural enterprises, starting from opening a basic account and providing daily account services for the enterprise. At the same time, Bank of Shanghai also continues to maintain close contact with the crew to provide enterprises with financing and capital demand analysis, and recommend suitable financial service products.
More than a year of service has brought a tacit understanding between the two parties, Bank of Shanghai has a comprehensive understanding of the customer's business model, and the customer has developed trust in the professional financial services of Bank of Shanghai. When the time came to the winter of 2019, it coincided with the signing of the production agreement of the film and television drama "Flowers" between the crew and a film and television organization, and Bank of Shanghai learned that the customer urgently needed a sum of funds for the production of the film and television drama "Flowers", and in response to this demand, opened up the rapid communication link of the head office and branches, and immediately followed up.
We met with director Wong Kar-wai as soon as possible and reached a preliminary cooperation intention. Yang Rong, President of Bank of Shanghai Puxi Branch, said.
In 2020, "Flowers" encountered the epidemic during the filming, and the uncertainties of the crew's filming work increased. The head office and branches of Bank of Shanghai are closely linked and face difficulties. Yang Rong said: "During the special period, our bank not only does not break through the requirements of risk supervision, but also tries its best to provide customers with the convenience of using funds to help "Flowers" bloom. ”
It is worth mentioning that Bank of Shanghai's credit support for "Flowers" has opened a precedent for large-amount credit business in the film and television industry.
Specifically, in order to meet the production cycle and loan needs of the crew, Bank of Shanghai tailored a financial service plan for the customer, approved a large medium and long-term current loan with pure credit, and the customer withdrew the money in batches according to the needs of the production cycle.
In terms of risk control, from the perspective of pre-loan, "Flowers" has the original IP that won the Mao Dun Literature Award, has an extraordinary lineup of directors and main creative teams, and has top domestic film and television institutions among the producers, which makes Bank of Shanghai full of confidence in the crew of "Flowers" from project quality to repaymentIn terms of loans, Bank of Shanghai strictly controls the use of loan funds, and the rhythm of lending matches the loan cycle of the crew.
Funds escort shooting, professional value creation. When "Flowers" was on the air, when Shanghai culture was hotly discussed, during the interview, I could also feel the sense of accomplishment and pride of the staff of this bank called "Shanghai". "Flowers" tells the local story of Shanghai, and Bank of Shanghai, as a local bank in Shanghai, is obliged to serve the local culture well. Yang Rong said.
The drip irrigation of financial living water moisturizes things silently. When the flowers of the cultural industry are in full bloom, they laugh in the bushes.
"Flower Nursery".
Bank of Shanghai will support the high-quality development of cultural and creative industries such as film and television dramas with finance, and will also use "Flowers" as another successful service sample to explore and make breakthroughs, develop new risk control models, improve the screening ability of high-quality cultural projects, and balance benefits and risks.
In Yang Rong's words, Bank of Shanghai hopes to summarize the experience of the financing case of "Flowers", and in the future, it can form a "nursery", not just a "bonsai".
The successful cooperation case between Bank of Shanghai and "Flowers" also shows from one side that the financial service cultural industry is in a period of opportunity. Ye Zhengxiang, deputy general manager of the corporate business department of Bank of Shanghai, said that in recent years, the relevant departments of Shanghai have successively introduced favorable policies to promote cultural development and actively build a platform for bank-enterprise project docking. "Bank of Shanghai will fully grasp the policy opportunities, platform opportunities, the internal opportunities of the company's own development, and the technological opportunities of a new round of scientific and technological revolution and industrial transformation. ”
According to Ye Zhengxiang, to seize the opportunity period and better serve enterprises in the cultural industry, Bank of Shanghai has focused on four aspects in recent years:
The first is in terms of institutional mechanisms. As early as 2013, Bank of Shanghai set up the first cultural industry characteristic sub-branch, and in 2023, among the 13 cultural and creative characteristic sub-branches in Shanghai, 2 sub-branches of Bank of Shanghai were awarded.
The second is in product and service innovation. For cultural enterprises, Bank of Shanghai has successively launched exclusive financial products such as "Cultural and Creative Insurance" and art pledge financing, providing appropriate financing service solutions for cultural enterprises according to different categories such as guarantee, mortgage, credit and scene, and providing credit fund support for mainstream film and television dramas and stage plays such as "Flowers", "Sleepless Night" and "Time Journey".For consumers, it has cooperated with the Jing'an District Bureau of Culture and Tourism to launch cultural tourism consumption vouchers, providing citizens with consumption discounts at nearly 1,000 Jing'an cultural and tourism merchants.
The third is in terms of public welfare and cultural services. Bank of Shanghai has long supported the development of Shanghai's cultural undertakings, and jointly established the Bank of Shanghai Culture and Art Special Project with the Shanghai Cultural Development Association, supported the holding of the Shanghai International Arts Festival, and increased support for mainstream cultural and artistic projectsDevelop red finance, help promote the premiere of the movie "Wangdao", promote mainstream social culture to the public, and advocate the spirit of the timesTogether with the Shanghai Symphony Orchestra, a strategic partner, the Bank of Shanghai Luncheon will be open to the public free of charge.
Fourth, in terms of digital construction. As one of the first batch of members of the Shanghai Digital Cultural Creativity and Metaverse Industry Alliance, Bank of Shanghai gives full play to the advantages of commercial investment banking resource endowment, and empowers the industry, university, research and application of cultural metaverse and the implementation of projects through customer resource matching, landing scenario promotion, and supporting financial servicesRelying on the smart financial service system, we will support the Oriental Pearl TV Tower to complete the city's first pilot project of "Suishen Code Cultural Tourism" smart scenic spot, so as to provide citizens and tourists with a convenient and efficient cultural tourism service experience.
At present, the people have put forward higher requirements for the supply of cultural and cultural tourism products, and Shanghai has also actively played a "combination punch" in promoting the construction of cultural and tourism projects, helping enterprises to obtain financing, and expanding industrial investment, and continued to optimize industrial investment and financing services and environment. Bank of Shanghai will also provide more impetus for cultural enterprises to improve quality and efficiency with greater financial supply.
Ye Zhengxiang introduced that the bank highlighted four major characteristics in the specific implementation process:
First, it is demonstrative. Bank of Shanghai will focus on high-quality literary and artistic creation projects and major projects in the cultural industry, provide more effective special credit support, and more abundant financial products and services, so as to help accelerate the implementation of a number of cultural benchmark projects.
The second is to benefit the people. Bank of Shanghai will promote the implementation of innovative measures to promote cultural consumption, relying on rich network resources and online channels, and work with first-class departments and cultural enterprises to create novel and progressive rights and interests activities to prosper the cultural consumption market.
The third is public welfare. Bank of Shanghai will continue to support the holding of various large-scale cultural activities, support the development of cultural public welfare undertakings, and help build a Shanghai cultural brand with world influence.
Fourth, cutting-edge. Bank of Shanghai will dig deep into the digital connotation of Shanghai's cultural brand, explore the construction of cultural digitalization, and implement more benchmarks for cultural digital transformation in Shanghai.
As of the end of 2023, Bank of Shanghai has served more than 2 customers in the cultural industry30,000 households, which have provided credit support for more than 3,400 cultural enterprises, with a loan balance of more than 34 billion yuan.
Looking forward to the future, Bank of Shanghai, as a financial state-owned enterprise rooted in Shanghai, will continue to actively deploy in the cultural field, aim at the integration of business formats and resources, build a high-level investment and financing service system, and create a new situation for the development of cultural undertakings.