Recently, some KFC stores have attracted attention to the collection of takeaway packaging fees, which has caused consumers to be dissatisfied with the standard of takeaway packaging fees.
1. Heated discussions on issues such as opaque fees.
Many consumers said that they encountered "packaging assassins" when ordering on the takeaway platform: "I ordered three skewers and was charged 6 yuan for packaging", "three braised eggs were charged three packaging fees, but only one bag was contained", "The barbecue 53 yuan packaging fee reached 7".8 yuan" "5 yuan for a meal, 3 yuan for the packaging fee"...
As the packaging fee of the "packaging assassin", how much does it cost? What are the pricing criteria? What measures are in place for the parties?
The mapping is generated by Tencent's hybrid model.
3 strings cost 6 yuan for packaging
What is the cost of lunch box packaging bags?
On December 4, "KFC delivery and packaging fees" rushed to the hot search list on Weibo. Nandu reporter learned that consumers in Jiujiang, Jiangxi Province, need to pay an additional 2 yuan packaging fee on the basis of the delivery fee if they order food through KFC's official delivery platform.
KFC's charging of packaging fees has caused discussion on social **, and many consumers believe that the KFC delivery fee is 9 yuan, which is not low, and then charge a packaging fee of 2 yuan, "You have to prepare 11 yuan to eat KFC takeaway." ”
According to KFC's official customer service, the packaging fee has been charged since November 22 this year, and it is currently only piloted within Jiujiang City. On December 18, a reporter from Nandu inquired about the KFC home delivery applet and takeaway platform and found that KFC has not started to charge packaging fees in Guangzhou, Shenzhen and other regions.
KFC's charging of packaging fees caused heated discussions among netizens for a while, and the topic also caused a discussion about takeaway packaging fees: "Do takeaways now rely on packaging fees to make money?" "I ordered 3 strings and charged me 6 yuan for the packing fee. ”
Barbecue and Malatang are the hardest hit areas for "packing assassins". According to reports, most stores will charge 0. per string2-0.The packaging cost ranges from 4 yuan, and the packaging cost of ordering a barbecue takeaway with more than 30 skewers will cost about 10 yuan, and in fact, the food received is often packaged in the same food insulation bag and will not be packaged separately.
In addition, the reporter of Nandu randomly selected 10 takeaways that were recently ordered and found that the packaging fee was uneven, the packaging fee for drinks was generally maintained at about 2 yuan, and the packaging fee for meals reached up to 7 yuan, accounting for 4 of the total takeaway price8% and 1 for low4 yuan, but it also accounts for 46%。
How much does most takeaway boxes and bags cost?
There are**11 days to check the e-commerce platform found that different platforms wholesale disposable lunch boxes** are different, a monthly sales of 600,000 takeaway lunch box wholesale stores show that the capacity of 1000ml disposable pp fast food box, the wholesale price is 45 yuan 100, a single lunch box** is 045 yuan, 25ml sauce box, ** is 009 yuan. On another e-commerce platform, the lunch box of the same material** is lower, and the wholesale price of a 1000ml rectangular lunch box is 98 yuan 300 pieces, which is 033 yuan. The food-grade plastic bags used to hold lunch boxes are 100 yuan for 10,000 wholesale, and the unit price is 001 yuan.
On the takeaway platform, regardless of the capacity and material, most merchants' packaging boxes** start at 1 yuan. Mr. Wang, from Beijing, often orders 8 dishes from a restaurant 713 yuan, the packaging fee needs 8 yuan, and the capacity of a packaging box is about 500ml. On the e-commerce platform, the wholesale price of a 500ml capacity packing box of the same material is less than 05 yuan.
For thermal insulation bags that are about 2 yuan and are common in milk tea shops, it is reported that on an e-commerce platform, the size of the milk tea insulated bag with a size of 262112 (can hold 2 cups) is about 05 yuan, there are discounts for large quantities, that is to say, milk tea shop insulation bags** are more than four times the wholesale price.
The merchant said that it had to charge a packaging fee because of the high cost
Pricing:WhateverWhat is the standard?
It is worth noting that some takeaway businesses also "have suffering" about the packaging fee. Previously, according to ** report, a takeaway merchant revealed: "The platform generally has a lot of full discounts, discounts, etc., and the advantage of packaging fees is that they can offset the preferential costs." Some merchants even reported that they had to charge packaging fees to make ends meet due to factors such as platform commissions, mandatory participation in events, and high distribution costs on the platform.
So, is there a standard for packaging fee pricing?
At present, there is no corresponding regulation on the standard of takeaway packaging fees, because different restaurants have different packaging standards, and different food packaging standards are also different. Zhu Danpeng, an analyst in China's food industry, also said in an interview that many businesses will include the packaging cost in the entire operating cost, in order to increase profits, if the takeaway platform is required to supervise the merchants to reduce the packaging fee, it may in turn cause the merchant to be dissatisfied with the platform's commission. There should be a defined range for the pricing of merchant packaging fees, for example, a packaging box with a cost of one dollar can be charged for two or three for one piece, but it cannot be charged for a five-dollar packaging fee for the cost of two yuan, which is obviously unreasonable and unacceptable to consumers.
Regarding the pricing of the packaging fee, the relevant person in charge of Meituan Takeaway Guangdong told the reporter that the catering categories are complex, from a skewer to a grilled fish, the packaging materials used will be completely different, and the packaging costs of different merchants are different, and it is difficult to limit the packaging fees of merchants across the board. Moreover, the packaging fee is not just determined by category as the outside world thinks, but also refers to the local regional tableware**.
For example, the packaging fee of a cake in Beijing cannot be the same as the packaging fee of a county, and the general platform is to communicate with the merchant after research, and then set the upper limit of the packaging fee for different categories of meals based on the actual level of local tableware. Within this limit, the collection and pricing of packaging fees are ultimately set by the merchant. The person in charge also revealed that in addition to being affected by regional prices, even in the same city, the packaging materials used in high-end restaurants and small and medium-sized ordinary restaurants are different, so the specific setting of packaging fees is actually a very complicated process.
The mapping is generated by Tencent's hybrid model.
Cope
Platform: Use the system to automatically block excessive packaging fees
In response to the indiscriminate collection of takeaway packaging fees, the reporter noticed that many platforms have taken action. In general, for excessively high packaging fees, the main governance method of the takeaway platform is to adopt automatic system interception.
It is reported that in response to the fact that a small number of online merchants charge higher packaging fees, Ele.me launched the "Blue Planet" plan this year to manage and control packaging fees by clearly indicating packaging charging standards, improving feedback channels, and actively controlling packaging fees. Since the launch of the action, Ele.me has rectified hundreds of thousands of problematic merchants, saving consumers more than 3,000 yuan in packaging expenses.
Based on market research, Meituan will set an upper limit on the charging of packaging fees according to the actual level of tableware in various places. At present, Meituan Takeaway is optimizing the product functions related to the packaging fee setting, intercepting the unreasonable packaging fee collection behavior of merchants, and further protecting the legitimate rights and interests of consumers. The reporter also learned that Meituan Takeaway has set up a special management team for packaging fees to increase the spot check and processing speed of merchants' takeaway packaging fees. Since April this year, there have been more than 160,000 merchants were removed from the shelves or offline for rectification by the platform due to the non-standard setting of packaging fees.
A merchant who has launched a takeaway platform told a reporter from Nandu that the platform will conduct daily "inspections" on the packaging fee settings of merchants, and "the upper limit of the packaging fee set by our category system is 4."8 yuan, more than the standard, we can't set it in the background. The relevant person in charge of Meituan Takeaway Guangdong told the reporter that in addition to intercepting **, it will also intercept improper behaviors such as charging packaging fees for virtual goods and repeatedly charging packaging fees for pre-packaging. "For example, some customers ask for more chili peppers and charge a packaging fee, and for example, a merchant who buys three cans of Coke and packs it in one bag cannot charge three packing fees. ”
Taking Meituan as an example, the reporter learned that the interception process of the platform for excessive packaging fees in the future is roughly as follows: based on the city where the merchant is located and the category to which it belongs, the reasonable range of the average packaging fee is comprehensively evaluated, and after being set in the background of the system, if the packaging fee set by the merchant exceeds the limit value, it will not be set.
The relevant person in charge of Meituan Takeaway Guangdong revealed that in the future, Meituan's focus on improving the packaging fee is to control the proportion of the packaging fee within a certain proportion of the total price of the product, or directly control the packaging fee within a reasonable range, and protect consumers' right to know to the greatest extent.
The Consumer Protection Council appealed
MerchantsOptions are available for consumers to choose from
The platform scientifically sets up a "sharing" mechanism
Regarding issues such as unreasonable takeaway packaging fees, consumer protection committees in many places have also issued appeals, hoping that all parties will formulate detailed rules to protect the rights and interests of consumers.
On June 7 this year, the Shanghai Consumer Protection Committee announced the "Special Research Results on Takeaway Packaging Charges". The results show that the lack of specific charging rules for takeaway packaging has caused three pain points: expensive takeaway packaging charges, merchants charge packaging fees per piece, and merchants charge different prices for packaging fees on different platforms. The reason is that there are currently only reasons for charging for takeaway packaging, and there are no detailed rules for charging.
There are many types of takeaway packaging due to its different application scenarios. The Shanghai Municipal Consumer Protection Commission pointed out that the selection of take-out packaging needs to meet the characteristics of food, such as buns, dumplings and other pasta needs good air permeability packaging, while wontons, soup noodles, and soup powder need solid-liquid separation packaging.
Some consumers are willing to spend more money on high-quality packaging, and some are more concerned about cost performance and are unwilling to spend more money on packaging. The Shanghai Municipal Consumer Protection Commission called for providing different grades of packaging for consumers to choose from on the merchant menu page, or setting up combined dish packaging options, simply spending less money and high-end spending more, so as to effectively reduce the amount of takeaway packaging and anti-waste through consumers' choices.
In addition, the Jiangsu Consumer Protection Committee also said in August this year that platforms, merchants, and consumers should "achieve" each other instead of "calculate". Merchants should reasonably charge takeaway packaging fees, and platforms should also scientifically set up a "sharing" mechanism to reduce the operating pressure of merchants. Let consumers consume clearly and further enhance the "stickiness" of users. Clarify the scope, method, and pricing standard of the packaging fee to ensure transparency and fairness. Strengthen the regulation and guidance of merchants, put an end to the opaque and unreasonable behavior of takeaway packaging fees, strictly restrict merchants who collect fees in violation of regulations, further protect the legitimate rights of consumers, and provide consumers with a fairer and more transparent consumption environment.
Integration: Angela Lee.
Written by: Nandu reporter Xu Bingqian, Zhan Danqing, practical Xi, Chen Jiahong.
Part**: China News Service, China Youth Daily, etc.