The report shared today is: China Collectible Card Market Research Report 2023.
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Abstract:In recent years, with the improvement of people's living standards and the change of consumption concepts, collectible cards have gradually become the carrier of investment, entertainment and emotional expression, and the market scale has been expanding.
According to the report, the size of China's collectible card market will exceed 10 billion yuan in 2022, a year-on-year increase of 421%。The market size is expected to reach 276600 million yuan, continuing to maintain a year-on-year growth rate of three percent. The consumer base is also growing rapidly, reaching 43330,000 people, a year-on-year increase of 378%。The market size of star cards and star cards exceeded 2 billion yuan, a year-on-year increase of 722%, which is expected to be close to 10 billion yuan in 2025, and the IP card market size has reached 86700 million yuan, a year-on-year increase of 349%, which is expected to exceed 18 billion yuan.
The market development of collectible cards has benefited from the characteristics of a large audience and high emotional value. The core value of collectible cards lies in their commemorative significance, and different groups have different collectible values for each card. The report also reveals some important factors in consumers' purchasing behavior, such as the love for appearance design and celebrity image, and the pursuit of high-value cards.
The emergence and improvement of professional trading platforms have also brought a lot of convenience to collectible card transactions, making the standardization and guarantee of transactions further improved. The circulation of collectible cards also provides new opportunities for brand and IP enhancement, further enhancing the monetization ability of IP. The promotion of the O2O model and the gradual maturity of the business format have also brought new vitality to the collectible card market.
Excerpts from the report are set out below.