The report shared today is: The whole process from registration to operation - Xiaohongshu operation plan.
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Abstract: In the Internet era, the rise of social platforms has given many people an opportunity to show their talents. As a community platform with sharing and discovery as its core, Xiaohongshu has attracted more and more users to join. It is not easy to create a popular account on Xiaohongshu, and you need to master some skills and methods.
It is very important to have a new account. If you have registered an account before but have not used it for a long time, it is recommended to cancel and re-register, because the traffic and positioning of the old account may not be conducive to the rapid growth of the account. The operation of Xiaohongshu accounts requires one card, one machine, and one number, and do not use software to register or log in to multiple accounts on mobile phones, so as not to be identified by the system and cause the account association to be blocked or identified as a marketing account.
Account maintenance is the foundation of account operation. After registering an account, browse normally, like, favorite, and comment on notes posted by others, search for more content that interests you, and increase the weight of your account. After three or four days of continuous operation, you can set up your profile and start making a note template to publish your notes.
In order to create a popular note, it is necessary to insist on updating and publishing it at a fixed time. There is a lot of long-tail traffic, and the published notes will be pushed to improve the data of the entire account. When you create a new account in the early stage, you should update it more often to let the platform know more about you as a regular creator.
The account should have a clear person set in place. If you don't have a clear character, you will quickly be forgotten by readers. It's important to build your own persona, clearly position and set up your account profile information, so that readers can get to know you more deeply. Add your own experiences to your notes to make your readers more impressed. Each account should have its own settings, and it's important to think about how to provide value to your readers.
Making good-looking ** is also an important means of attracting readers. Learning to shoot and produce** is a necessary skill, font color does not need to be too complicated, choose a style you like, constantly optimize, simple and generous.
Title party is also one of the commonly used techniques on Xiaohongshu. It's important to create catchy headlines, grab keywords, use numbers and hot spots smartly, build your own library of popular topics, and work on the headlines to attract readers' clicks.
In addition to creating content, interaction and socialization are also very important. Respond to fans' comments and private messages in a timely manner, participate in topics and activities, and increase the rate and attention. It's also a great way to interact and collaborate with other bloggers to help each other promote and expand their reach.
Excerpts from the report are set out below.