People who are familiar with the automotive industry know that the mid-level sedan is a must for many car companies, as long as there is a little strength, no car company will give up the position of the mid-level car, even if the current performance in the Chinese market is average, Skoda, Changan Ford, Dongfeng Peugeot Citroen, etc., have not given up the mid-level sedan, not to mention Toyota, Nissan and Honda.
Inventory of the eighth phase of the models of Xiaoao Auto Market in 2023, the protagonist of this issue is Guangqi Honda Accord.
As we all know, the last round of reshuffle of the mid-level sedan began with the eighth-generation Camry, and then, the Accord, Passat, Magotan, Teana and Asian Dragon have all added the market competition for the mid-level sedan. After several years of market competition, although the mid-level sedan segment is also relatively fierce, the competition for the annual sales champion, second and third place is basically produced in the middle of Camry, Accord and Teana.
However, with the rise of new energy vehicles, new energy models represented by BYD Han, Seal, Deep Blue SL03, etc., have begun to have a big impact on the joint venture B-class sedan. The change in consumption trends and the gradual rise of domestic brands, especially new energy cars, have not only doubled the pressure on joint venture brands, but also urged joint venture brands to make changes to meet the needs of the Chinese market and consumers.
For various reasons, Guangqi Honda launched the 11th-generation Accord, in addition to maintaining the advantages of fuel vehicles, ** Accord also launched a plug-in hybrid model. Compared with the tenth-generation Honda Accord, the appearance design of the Accord has been complained by many car enthusiasts and netizens, especially the plug-in hybrid version of the Accord based on oil to electricity, with a short pure electric mileage and sacrificing trunk space, etc., which has become the slot point of the plug-in hybrid version of the Accord.
After the 11th-generation Accord was launched, sales declined for several months in a row, which was really surprising. The market performance was once comparable to the 10th generation Accord of the Camry, because of its declining sales and was not optimistic, not only slowly lagging behind the Camry in terms of sales, but also overtaken by the Passat and Magotan, the 11th generation Accord at this time is also a teapot to cook dumplings is difficult to say.
Not to mention, in terms of cumulative sales from 2020 to 2022, the total annual sales of the Accord are more than 200,000 units, and in 2022, the cumulative sales of more than 220,000 units will be harvested
On the other hand, the 11th-generation Accord has gone all the way down after its listing, and its market prospects are really full of worries, as the "evergreen" model of the Accord in the mid-level sedan, in the face of some crotch-pulling market performance, it is estimated that it is also a little hairy, but this does not mean that the 11th-generation Accord has no power to fight back, after all, this killer has not yet been used. As the saying goes: there are no products that can't be sold, only those that are not in place.
To tell the truth, the 11th-generation Accord, which has gone through the wind and waves in the car market, seems to be pampered on the surface, but in order to maintain its own market position, it has to resort to the killer feature of exchanging price for volume. It is reported that the 11th-generation Accord currently has a preferential range of 2-40,000 yuan in the market, and the decline in the first aspect has also led to the increase in the sales of the Accord.
This year, 1-11 months Accord cumulative sales of 151786 units, of which, 9-11 months of monthly sales have achieved monthly sales of more than 10,000, although there is a big gap with Camry in terms of cumulative sales, but also Passat, Magotan suppressed, but, continuous monthly sales of more than 10,000 for ** Accord, but also to a large extent to enhance its market morale, to win the annual sales of intermediate sedans is hopeless, but will stabilize its position in the market.
On the surface, the **Accord that is not shocked by the humiliation, in fact, also has the stamina to win a thousand miles, although it is a price for volume, but as long as it retains its market position, it can still become the star model of the Xiaoao car market, what do you say?
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