On the evening of December 20, the whole series of domestically produced Ford Ranger was officially launched!The manufacturer's guide price for the gasoline version is 14580,000 yuan-24080,000 yuan, and the diesel version is based on the corresponding gasoline version plus 4,000 yuan. Compared with the previous pre-sale**, the starting price of the entry-level model** has been significantly reduced by 130,000 yuan.
In the field of pickup trucks, Ford is a well-deserved global leader, since 1917 the world's first production truck off the assembly line, since then opened the 100-year history of Ford pickup trucks, the new Ford Ranger Ranger Ranger, after 41 years of five generations of heritage, has gained more than 8 million users around the world, sold well in more than 180 countries and regions around the world. This also confirms the saying that there are only two kinds of pickup trucks in the world, one is Ford and one is the other.
The Ford Ranger Ranger has been indissoluble with hardcore racing since its birth, and at the Baja 1000, the world's top hardcore off-road event, the Ford pickup represented by the Ford Ranger Ranger has won a total of 20 overall championships, making it a well-deserved leader in the top races. Next year, the new generation of the Ford Ranger Ranger will compete in the Dakar.
The new generation of the Ford Ranger Ranger will be available in both petrol and diesel power options, including 15 models in three series: Mountain Edition, Exploration Edition and Wilderness Edition, of which the Wilderness Edition is the best partner for off-road players, the Exploration Edition is an exploration artifact for mountain fun, and the Mountain Edition is a reliable partner for all-round and all-round. In addition, in order to allow more users to enjoy the fun of outdoor off-road, the new generation of Ford Ranger Ranger has added a new two-wheel drive manual model in the mountains, with a number of high-value standard configurations to achieve industry-leading "entry is high-configuration", so that the top outdoor off-road experience is within reach.
New car owners who purchase the wildland, exploration and mountain forest versions before January 31 will also enjoy the "new privileges" in addition to the "Vertical and Horizontal Mountains and Wild Plan". Starting today, the first edition of the new Ford Ranger Ranger 1st Edition will be delivered at Ford Indulgence Spaces across the country. In January 2024, the new generation of the Ford Ranger Ranger will be delivered.
Since its inception, the Ford brand has had the courage to take on the challenge, whether it is on the road, on the track or in the outdoor off-road field, it has an unshakable leader. This spirit will also help the Ford brand continue its legend in China. Wu Shengbo, Vice President of Ford Motor Company and President and CEO of Ford China, said, "The tougher the environment, the better the stage to demonstrate the hard core strength of the Ranger.
The new generation of Ford Ranger Ranger, the Ford F-150 Raptor, and the legendary hardcore SUV Ford Bronco, which will be launched in China next year, form Ford's "hard-core off-road" product matrix. Ford Zongheng will create customized test drive exploration and professional experience programs for users, allowing users to enjoy a full-link immersive outdoor off-road vehicle experience from pre-sales to after-sales.
Ford Beyond is a new channel brand created by Ford, aiming to provide users with the most leading, pure and personalized top-level product experience, through the extremely rich modification services and global community co-creation, allowing users to immerse themselves in the most "wild" outdoor life. As an important carrier of Ford's one-stop outdoor off-road ecosystem, Ford Indulgence Space is now accelerating the expansion of its network layout in China. By the end of 2023, more than 70 indulgence spaces are expected to open. More and more off-road enthusiasts have access to a top-of-the-line off-road experience at their doorstep.
Ford Zongheng has worked with dealer partners to build a global community and bring users a global outdoor and off-road experience. Ford Zongheng will build a number of off-road life experience centers, and will also select 24 Ford Zongheng officially recommended routes among the classic outdoor off-road routes across the country, and will carry out 2,400 high-quality Ford Zongheng community activities nationwide starting next year. These activities are expected to start in the spring of 2024, and you can devote yourself to the wonderful outdoor off-road experience with like-minded friends and interests.
The new outdoor off-road product purchase platform - "Ford Zonghenggou" has been officially launched. This is a vertical shopping platform focusing on outdoor off-road products and modified parts, which is an important part of the one-stop outdoor off-road ecosystem built by Ford, which is open to all the public, and through the selection of a variety of outdoor boutiques and Ford Zongheng models-related modifications, it provides outdoor off-road enthusiasts with: selection of goods, one-click ordering, and delivery to the store shopping experience, so that users can be "wild" worry-free, peace of mind, and rest assured. In 2024, the "Ford Shopping Range" will provide 3,000+ outdoor lifestyle products and 200+ official and selected modifications.
The original intention of Ford Zongheng is to lead Chinese users to "play out of line" and "out of the wild" and explore the wider world. Let the user go to the wild, and leave the rest to Ford Zongheng!