Recently, Lei Jun, the head of Xiaomi Technology, made a frank analysis of Xiaomi's car map for the first time. It seems to be a sure thing to set off a bloody storm in the field of smart electric vehicles, after all, Mr. Lei's words are not easy for anyone to practice. Integrating the consumer electronics industry, Xiaomi's road to car manufacturing is unusual. Xiaomi's special strategy - "ten times the investment" declares its ambition and self-confidence.
Ten times the investment"This strategy sounds shocking and incredible. Lei Jun revealed that the birth of a car routinely requires three or four hundred R&D personnel and billions of funds. However, Xiaomi did not take the conventional road to build a car, but spent tens of billions of dollars to invest the intelligence and sweat of 3,400 engineers. Such a scale means that Xiaomi Auto has extraordinary strength in technology research and development, model design and even the entire production chain. Standing at such a height to start, it seems that taking a lead is not only a possibility, but also a high probability.
So, why did Xiaomi choose such a big deal"Ten times the investment"？Lei Jun replied with a confident tone that only large-scale investment can develop a highly competitive intelligent electric vehicle in the shortest possible time. And this competitiveness is not limited to the level of performance, it also has the sublimation of user experience and brand value. In other words, this is Xiaomi's well-thought-out winning strategy.
Looking forward to the future layout of Xiaomi Automobile, Xiaomi will be at the forefront by virtue of its deep heritage and brand influence in consumer electronics. As a leader in consumer electronics, the technical reserves of smart phones and smart homes will become Xiaomi's wings, helping it to stand out in technologies such as intelligent driving and Internet of Vehicles. Not only that, Xiaomi's strong brand and marketing network will become its sharp knife to quickly attack the city, attracting consumers' attention and wallets.
Artificial intelligence, as another sword created by Xiaomi, is a powerful hole card stacked with mature technology. Xiaomi's continuous efforts in the fields of voice recognition and image recognition are destined to help it in autonomous driving technology. The intelligent services brought by artificial intelligence technology, such as navigation and intelligent voice assistants, will bring users a very different driving pleasure.
Xiaomi, which is well versed in the trend of new energy, will naturally not fall behind in environmental protection and sustainable development. Actively responding to global environmental challenges, Xiaomi Auto will make great strides in the direction of new energy and help the development of electric vehicles. In the research and development of battery technology, the rising range and charging efficiency will help the popularization of electric vehicles, making electric vehicles more reliable and economical.
Finally, Xiaomi Auto will live up to user expectations, adhering to the concept of "user-centric", and constantly innovating and improving. Xiaomi's ambition is not only to build good cars, but also to provide users with one-stop travel solutions. This means that from product design to after-sales service, Xiaomi Auto will spare no effort to satisfy users and enhance their satisfaction and loyalty.
In general, Lei Jun's "ten-fold investment" strategy is not only a feat of investment, but also a prelude to Xiaomi's subversive attack. We have reason to believe that in the near future, Xiaomi Auto is bound to become a heavyweight player in the automotive field in China and even the world. Today, let's look forward to the star shine of Xiaomi Auto. Lei Jun blew himself up and test-drove more than 150 cars in 3 years.