Recently, Lei Jun, founder, chairman and CEO of Xiaomi Group, was interviewed by **, and talked about the hotly discussed "Xiaomi car". Lei Jun said that the decision to enter the automotive industry was a difficult decision for Xiaomi. Because of the large investment and high risk in the early stage of the automobile industry, when he conducted research on the automobile industry in the early stage, he held a "negative attitude".
However, for the survey, it was found that Xiaomi's own attributes are highly compatible with intelligent networked vehicles, because the essence of today's smart electric vehicles is the integration of the consumer electronics industry. "The chairman of a car company told me that a smart electric car is actually a large mobile phone with four wheels. Of course, it's not accurate, but it shows that the two industries are highly integrated. Lei Jun said that after full research, he believes that entering the automotive industry is "challenging" but "generally speaking, the difficulty is controllable".
Lei Jun believes that compared with fuel vehicles, smart electric vehicles are still in the early stage of development, although before Xiaomi enters the relevant fields, there have been pioneers at home and abroad to explore the way, but Xiaomi will still adhere to the principle of "keeping the right and surprising": fully respect the laws of the automotive industry, use mature technology in the industry to ensure that the first car is done well, and then innovate under this premise.
After making it clear that "making a car" is a direction that can be developed, Xiaomi holds the "ambition to win" way to make cars, Xiaomi's second strategy is "ten times the investment", "For example, the average car company to build a car, about three or four hundred people, 10-2 billion R & D funds, and our first car invested 3400 engineers, the entire R & D investment of more than 10 billion." ”
But when it comes to market experts' concerns about Xiaomi Auto, if its first car does not open the market, it will face huge risks. Lei Jun said that "there must be expectations", but the car is indeed very complicated, and he is particularly worried that it will not be popular and everyone will not buy it. "What's more worrying is that if everyone comes to buy it, and they have to wait for another year or two, they will definitely be scolded miserably!”
At present, Xiaomi's first car SU7 series has been officially unveiled, and the appearance of the new car is similar to that of Porsche Taycan, with the front face marked with the Xiaomi logo and the rear of the car with the letters "Xiaomi". It is reported that Xiaomi Su7 will have at least two battery capacity versions, and the Ministry of Industry and Information Technology is exempt from vehicle purchase tax6kWh, each battery pack is available in two battery configurations. According to the plan, Xiaomi Auto will be officially mass-produced and launched in the first half of 2024. 