On December 20, the 2023 "Chufeng Excellent Products into the Village (Community) Tour" live broadcast event hosted by the Hubei Provincial Women's Federation came to an end. This event is divided into two sections: offline community exhibition with the theme of "Chufeng Premium Products Benefiting Ten Thousand Families" and live broadcast to celebrate the harvest. Relying on the digital platform of Chufeng Youpin, in a period of 15 days, the total sales of online live broadcast and offline community exhibition and sales activities exceeded 4 million yuan, expanding new sales channels for women's agricultural products to go out of the village and into the city, and becoming a new engine for consolidating the achievements of poverty alleviation and helping rural revitalization.
Chu Feng premium products benefit thousands of families
More than 100 kinds of women's agricultural products can be purchased online and offline
The lotus root of Honghu, the fish of Danjiangkou, and the mushrooms of Suizhou come to catch up with the market"" meatballs, fish balls, meat cakes, and lotus root clips are five catties each, and beef bones are also needed, and the braised hoof tendons are called "......On December 9, in the Jiefang Park community of Wuhan City, the booths of 25 enterprises from the province and Xinjiang were crowded, and a wide variety of special agricultural products attracted the general public to buy.
This event is divided into two sections: the live broadcast of the harvest and the "two in" exhibition of Chufeng Youpin. Among them, there were three community exhibitions and sales activities, which lasted for six days, respectively into the Fangyingtai Community in Guohu Street, the Nanhu Taoyuan Community in Nanhu Street, and the Park Community in Jiefang Park in Jiang'an District. There were nearly 20,000 on-site audiences, and the total offline sales were 3.25 million yuan. Only in the first stop of the community exhibition and sales in the Yingtai community, on the first day of the opening of the market, the sales of fried meatballs were more than 3,000 catties, and the single product sales were more than 100,000 yuan;**Qingyou Farm borrowed the exhibition to sell Dongfeng, 2 million catties of Danjiangkou oranges were wholesaled, and the sales amount was 2 million yuan. The remaining 25 exhibitors sold an average of 5,000 yuan to 20,000 yuan per day.
Offline activities are booming, and online live broadcasts are even more popular. A total of 19 live broadcast activities were held to celebrate the harvest, absorbing high-quality products from 17 cities and prefectures in the province, and special live broadcasts were set up in Xinjiang and Danjiangkou. "Cloud" into western Hubei Province, ** Danjiang Estuary air-dried fish, Enshi Tujia bacon sausage fragrant;"Cloud" looks at eastern Hubei Province, Chibi green brick tea, Qi Chunqi Ai is fragrant;"Cloud" travels in the Jianghan Plain, Honghu lotus root, Qianjiang crayfish are fresh and delicious ......There are also special products from Xinjiang in the special live broadcast.
In the live broadcast room, the "women new farmers" compared their skills, showed their talents, and showed their unique skills, showing the charm and style of the women village broadcasters. Influencers bring goods to the live broadcast of Hubei landmark famous products, and bring high-quality products and affordable products to tens of millions of families.
As of 4 p.m. on December 20, the number of live broadcast activities on Kuaishou, Douyin, Aiwan Live and ** was 5.32 million, and the total online sales were 102460,000 yuan.
Reached more than 5 million people
Reached a sales intention of more than 100 million yuan
In this event, the Women's Federation of Hubei recommended 8 public welfare enterprises, with a total of 127 kinds of products participating in the exhibition, covering special agricultural products, traditional and creative handicrafts, women's farms, women's poverty alleviation demonstration bases, women's employment, women's health, etc. A total of 61 commercial enterprises and 582 products participated in the exhibition, covering beauty and skin care, mother and child, health care products, household cosmetics and clothing accessories.
Since the launch of the live broadcast display activity, more than 60 pre-heating and tracking reports have been carried out on Changjiang Cloud, Toutiao, Tencent.com, Sina.com, Aiwan platform, Douyin platform, Xiaohongshu, Kuaishou, etc., and 19 live broadcasts have been carried out on Kuaishou, Aiwan and other platforms, covering a total of more than 5 million people. A number of women's enterprises have reached a total of more than 170 million yuan in agricultural product sales intentions in 2024 through the "matchmaking" activity. More than 100 people have signed up for the training of Chufeng Youpinxing rural live broadcast talents, and signed up to build 10 Chufeng Youpin to help agriculture and rejuvenate agricultural e-commerce industrial bases.
In the next step, the Hubei Provincial Women's Federation will continue to use the Chufeng Youpin digital platform as the carrier to carry out online live broadcast + offline exhibition and sales activities. Further broaden the channels for women's entrepreneurship and employment, improve women's entrepreneurial and employability, effectively solve the problem of employment at the doorstep of women, and at the same time increase consumption assistance, promote the "Rural Revitalization Women's Action", help more women increase their income and become rich, jointly create a happy life, and continue to contribute to the promotion of rural revitalization in our province and the acceleration of the construction of a national pioneer area for building a new development pattern.
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