If the customer is your food and clothing parents, then please learn to gnaw the old, make a deal once, and sell him for a lifetime!
This sentence is to make everyone think about how to make "old customers" buy repeatedlyHow many ways do you get old?
Whether it is a single purchase or a repeated purchase, it is necessary to present professionalism and make customers worry-free:
1. Smile service, effective communication, and give customers a friendly impression;
2. Scene description, washing and maintenance, giving customers a correct guidance;
3. Bear the fault, return and exchange warmly, and give customers a worry-free experience
4. Free service, smile, fast and fine, send customers a sincerity.
gnaw the old", the main thing is to build a concern:
1. Stored value (full gift is to stimulate the current increase in customer unit price, stored value is to make customers have concern);
2. Apply for socks card, use it in batches, and increase the number of times customers come to the store
3. Change value-added next purchase (when you need change, discuss value-added coupons, and the next purchase will be directly credited, that is, reduce change management, and let customers have the concern to come again);
4. Trouser purchase points, full points (segments) gifts, full 10 points free trousers.
The important thing is to take the initiative to invite:
1. Before the season, take the initiative to invite high-quality members to the store to receive high-quality gifts (wool socks, towel bottom sports socks, silkworms**, towel boxes, etc.);
2. Interact with old customers regularly, pass on information such as arrivals, preferential products, and spike products, drive fashion crowds to buy in advance and lock the public's attention in advance through new products, and arouse the desire of low and middle consumer groups to benefit through special spike information
3. Deliver the information of the special offer to customers through various channels, such as the current one, a single quilt for a full 500 and a double quilt for a full 700.
We all know that after the customer buys, pull the old customer**, how to ensure that the customer group is a "live group", how many ways do you have?
The first is Guqun (pull in, he doesn't go):
Week 1: Every morning, afternoon, and evening, an ordinary red envelope will be sent for 7 consecutive days. Ordinary red envelopes will be issued 20, each of which is 1 yuan.
Week 2: 30 red envelopes per day, 1 yuan each.
Week 3: 30 red envelopes will be sent on Mondays and Fridays, 1 yuan each, a total of 60 yuan.
After 21 days, the customer got used to Xi and stayed.
The second is to make the group active (generic):
1. Send ** products (** text), lock customers in advance, so that customers think of us when they want to buy.
2. A spike product every day, fully profiting, and making customers think of our benefits.
3. Send special activity information (2 yuan to buy socks, 29 yuan winter ginger socks 10 yuan 3 pairs).
4. Send transactions, especially large orders, to stimulate customer curiosity.
5. Send red envelopes regularly, activate the group atmosphere, grab red envelopes and receive three yuan paper draws for free.
6. Free service tips.
7. Public reminders (e.g., socks card collar, points are redeemed when they expire and other activities or warm reminders such as "slippery roads in snowy weather" and "close early in bad weather, don't run empty").
From Monday to Friday, the store arranges the content according to the actual situation (activity day + service day + free receipt + red envelope day alternately, with red envelope attraction), and weekend impulse.
VIP member VIP group: VIP members receive free (God 8 laundry detergent, merino wool socks, professional towel bottom sports winter socks) once a week