You may not believe itThis small village in Jiaozuo City, Henan Province, has an annual transaction volume of more than 2 billion yuanIt is the largest cashmere processing and distribution center in Asia, and the sheepskin and wool products here are sold all over the country and even exported overseas. The merchants here, in order to make money, only sleep 4 hours a day, and the annual income of one million is less. This is Sangpo Village, which is known as the "Kingdom of UGG**".
You must be wondering, how does this small village do it?Why are sheepskin fur products so popular here?How do the merchants here endure the hard work of sleeping only 4 hours a day?Is there any risk in business here?Are the sheepskin fur products here real?Today, I will take you to unveil the mystery of Sangpo Village, and let you see how popular Sangpo Village is under this cold wave!
From sheepskin processing to ugg**, the rise of Sangpo Village
The history of Sangpo Village can be traced back to the 90s of the last century, when it was just a simple village where every household made cooked sheepskins, and it had nothing to do with UGG snow boots。It wasn't until 2017 that UGG's largest foundry in China moved to Longfeng Fur Factory in Jiaozuo City, Henan Province. As a result, in this small village of less than 7,000 people, tens of thousands of "UGG counter 1:1 replicas" of snow boots are sent to all parts of the country every day. There is even a saying in the circle that "Australian snow boots sell 5 million pairs a year, and Sangpo Village can sell 20 million pairs of snow boots".
The rise of Sangpo Village is due to its geographical location and industrial base. Sangpo Village is located in Mengzhou City, Henan Province, close to G207 National Highway, with convenient transportation. This is the largest cashmere processing and distribution center in Asia, and a large number of sheepskins are transported from Xinjiang and Inner Mongolia every year, which are processed and processed to become various sheepskin and wool products. The sheepskin and wool products in Sangpo Village are not only of excellent quality, but also cheap, more than ten times cheaper than the ugg snow boots in the counter. Such an advantage has attracted **, anchors, and merchants from all over the country to come here to pick up goods, and even some people directly set up a live broadcast room here to show and sell sheepskin and wool products from Sangpo Village to consumers through the Internet.
Sleeping only 4 hours a day, what are the merchants in Sangpo Village for?
The commercial street of Sangpo Village is less than 200 meters, but it is full of large and small sheepskin and wool product stalls, and every family has UGG snow boots, no matter from the material, or the appearance, there is no difference between them and the counter products. "Zhou Dongyu is 140 yuan for the same model, 120 yuan for Doudou shoes, and 150 yuan for the classic model." Due to the explosion of snow boots in Sangpo Village this year, most of the goods have increased slightly in price, and some best-selling styles are even out of stock in the whole village. On this street, no matter which one you go to, there will be UGG snow boots this kind of hard currency, if you are just a casual customer, you don't need to worry about not bargaining with the vendors - there is no bargaining here, unless you are able to get more than 100 pieces of goods at a time** or anchor, the shopkeeper is doing big business, time is expensive, and even will indicate in the WeChat group that "the store does not answer voices".
In order to make money, the merchants in Sangpo Village only sleep 4 hours a day, and their annual income of one million is less. The pace of their lives can be described in one word: busy. They get up at 6 a.m., start taking orders, then go to the factory to pick up the goods, and then go back to the store, sorting, packing, shipping, and are busy until 10 p.m. They don't have time to eat, so they can only buy some random street snacks or drink some milk tea. They had no time to rest, so they could only take advantage of their free time to lie down on their beds in the shop and take a nap. They have no time for entertainment, they can only chat with family and friends through WeChat, or watch the news on their mobile phones, ** their lives, just to make money, in order to give themselves and their families a better future.
The merchants of Sangpo Village, for what?Their answer is simple: for money。They said that the business in Sangpo Village is the peak season of the year, that is, October and November, and these two months, they can earn a year's money. They said that the business in Sangpo Village is a stable income all year round, and as long as there is demand, they have a supply of goods, and as long as there is a supply of goods, they have profits. They said that the business in Sangpo Village is a once-a-year opportunity, and they don't know if there will be such an opportunity next year, so they want to seize every opportunity and earn every penny.
Risks and opportunities coexist, how long can the business in Sangpo Village last?
The business in Sangpo Village looks good, but in fact, there are many risks. First of all, although the sheepskin and fur products in Sangpo Village are of good quality, they are suspected of infringing UGG's trademark rights. UGG is a brand in the United States, and its snow boots are its signature products, and its trademarks and designs are protected by law. Although the sheepskin and fur products in Sangpo Village do not directly use the trademark of UGG, they use the words "1:1 replica of UGG counter" and "the same paragraph of Zhou Dongyu" to imply their association with UGG. This practice can easily cause dissatisfaction with UGG and may even lead to litigation by UGG. If UGG really sues the merchants in Sangpo Village, then the business in Sangpo Village will be severely hit and may even face the danger of going out of business.
Secondly, although the sheepskin and wool products in Sangpo Village are cheap, there is a problem of uneven quality. Because the sheepskin and wool products in Sangpo Village are processed and produced by different factories and individual households, their quality standards and inspection methods are not uniform, and some products have not even undergone any inspection. This has led to sheepskin and wool products in Sangpo Village, some of which are real sheep shearling, some are faux wool, some are mixed wool, and some are inferior wool. This situation will not only affect the experience and trust of consumers, but also damage the reputation and brand of Sangpo Village.
Finally, although the market demand for sheepskin and wool products in Sangpo Village is strong, it is facing fierce competition and the risk of change. The sheepskin and wool products in Sangpo Village mainly rely on middlemen such as **, anchors, and merchants to sell, which makes the merchants in Sangpo Village have no opportunity to directly face consumers, nor do they establish their own brands and channels. In this way, the merchants in Sangpo Village are easily affected by the middlemen, and if the middlemen have problems or turn to other sources of goods, the merchants in Sangpo Village will lose customers or even be eliminated. On the other hand, the sheepskin and fur products in Sangpo Village also have to face changes in consumer preferences and needs, if consumers' interest in sheepskin and fur products weakens, or their interest in other products increases, the merchants in Sangpo Village will encounter a shrinking market, or even be replaced.
To sum up, the business of Sangpo Village is a phenomenon of both risks and opportunities, which has huge profit margins, but also severe challenges and crises. In order to maintain their competitiveness and viability in Sangpo Village if they want to develop sustainably, they must pay attention to avoiding legal risks, improving quality standards, establishing their own brands and channels, adapting to market changes, and innovating the form and content of products.
Netizen comments: What do you think of the business in Sangpo Village?
Some people praised the hard work and entrepreneurial spirit of the merchants in Sangpo Village, some criticized the dishonest and illegal behavior of the merchants in Sangpo Village, and some expressed concern and doubts about the prospects of the business in Sangpo Village. Here are some of the comments from netizens:
The businessmen of Sangpo Village are really powerful, and it is really not easy to make such a big industry in such a small village, and they should be respected and supported, not slandered and suppressed. ”
The merchants in Sangpo Village are really shameless, they are obviously fakes, but they want to pass off as real goods, deceive consumers, and infringe on brand rights, which should be punished and punished by the law, rather than being connived at and encouraged. ”
The merchants in Sangpo Village are really short-sighted, only see the immediate benefits, do not see the long-term risks, this kind of business, is unsustainable, sooner or later will be eliminated by the market, or be punished by the law, they should transform and upgrade in time, rather than blindly pursuing speed and quantity. ”