This is the key to truly penetrating the hearts of the people and opening up the European market!
Recently, according to foreign media reports, Austria intends to purchase electric vehicles produced by China's BYD as official vehicles!The news caused a thousand waves with one stone, and immediately caused an uproar around the world!
As we all know, official cars have always been the best focus to cut into the market, think that back then, the German Volkswagen was able to win almost 80% of China's market in one fell swoop, relying on the first to win the official car market. On the other hand, Japanese and Korean cars first focused on the civilian market, and as soon as they made a move, it was a little bit less interesting, although they gradually increased their market share, but compared with the German Volkswagen, it can be said that it took a lot of hard work to finally gain something.
This time, BYD's layout is a high-level move, fully demonstrating its wisdom and self-confidence. Compared with the civilian market, the requirements in the field of official vehicles can be described as high standards and strict requirements, not only the relevant documents and materials are cumbersome, the process is complex and lengthy, and the standards for cars are extraordinary. Being able to win an order for an official car means that the local people can purchase with confidence with their own credit and their own image as an example.
For BYD's achievements, it is natural that people who make irresponsible remarks and can't eat grapes and say that grapes are sour. On December 23, Deutsche Welle released an article titled "Austria ** wants to buy a Chinese car, is it a blessing or a curse?".The article pointed out that the Austrian "News" and "Standard" newspapers believe that Chinese products are suspected of unfair competition, and call on European local companies to improve their competitiveness and maintain the local market!
However, under the pressure of the surging power of China's new energy vehicles, the European market will fall sooner or later, especially the European car companies, which are still intoxicated in the fuel vehicle market and cannot extricate themselves, they have neither capital and technology, nor have the intention to develop the new energy vehicle market