The Haval H6 is the leading SUV of China's own brand, with cumulative sales of more than 3.6 million units since its launch in 2011, winning the SUV sales championship for 100 consecutive months. With its fashionable appearance, spacious space, rich configuration and strong power, Haval H6 has won the favor of consumers. However, with the changes in the market and the intensification of competition, the Haval H6 is also facing new challenges. In order to meet the needs of more young consumers, Haval has launched a new model, the Haval H6S, claiming to be a "new generation of trendy weapons". So, what are the characteristics of Haval H6S, and can it continue the glory of Haval H6?
The Haval H6S adopts the new Black Shark aesthetic design language, and the overall shape is more sporty and aggressive. The size of the front grille has been increased compared to the third-generation Haval H6, and there is also a similar air intake decoration above the grille, which increases the visual impact. The headlights are fully LED with H6S lettering on the inside, and the daytime running lights below are L-shaped, echoing the fog lights on the front bumper. The sides have sleek lines, and the wheel arches and skirts are wrapped in black plastic, creating an off-road vibe. In terms of body size, the length, width and height of the Haval H6S are 4720 1890 1700mm, and the wheelbase is 2738mm, which is basically the same as the third-generation Haval H6. The design of the rear is also more dynamic, with a through-type design for the taillights, and a total of two exhaust outlets on both sides underneath are also sporty. In general, the design of Haval H6S is more in line with the aesthetics of young consumers, and it also has a certain degree of differentiation.
The interior design of the Haval H6S is also relatively younger, and the center console adopts a floating design, equipped with 123-inch LCD instrument cluster and 10The 25-inch central control screen realizes fully digital interaction. The central control screen supports touch and knob operation, integrates the Haval intelligent network system, and supports OTA upgrade, voice control, mobile phone interconnection and other functions. The steering wheel has a three-spoke design with multi-function buttons and paddle shifters, which feels good in the hand. The seats are upholstered in black leather, and the front seats are heated, ventilated and massaged for added comfort. In terms of space, the performance of Haval H6S is also relatively good, the headroom and legroom in the front row are relatively abundant, the headroom in the rear row is also acceptable, and the legroom is also more than a punch rich, but the platform in the middle is relatively high, which affects the comfort of passengers in the middle. The trunk has a volume of 487 liters, which can meet daily storage needs, and the rear seats can also be folded down proportionally to further expand the space.
The Haval H6S is equipped with a 2The 0-liter turbocharged engine has a maximum power of 165kW and a maximum torque of 385Nm, mated to a 7-speed wet dual-clutch gearbox, and an all-wheel drive system is also available. This powertrain has been verified on the Haval H6, the performance is relatively good, the power output is smooth, the acceleration response is fast, the gearbox shift logic is also more reasonable, and the comprehensive fuel consumption is also controlled at the level of about 9L 100km. The Haval H6S also offers a variety of driving modes, including Smart, Sport, Comfort, Snow, Sand, and Mud, which can be switched according to different road conditions and driving styles, enhancing driving pleasure. In terms of chassis, the Haval H6S adopts the front MacPherson rear multi-link suspension structure, the tuning is more sporty, the support and filtering of the suspension are more balanced, the steering accuracy and feedback force are also relatively good, and the driving experience is relatively light.
The Haval H6S is a sports version of the Haval H6, which is mainly aimed at the market of young consumers, and has certain improvements and differentiations in terms of appearance, interior, configuration and power. However, the launch of Haval H6S did not bring the expected sales effect, according to the data, since the launch of Haval H6S in November 2021, it has produced less than 2,000 units, which is a bit shabby compared to the sales of more than 20,000 Haval H6 units per month. So, why can't the Haval H6S sell?There could be several reasons for this:
*Not an advantage. The price range of the Haval H6S is 1298-15.980,000 yuan, about 30,000 yuan higher than the third-generation Haval H6, and some joint venture brands of compact SUVs also overlap, such as Honda CR-V, Toyota R**4, Volkswagen Tiguan, etc., these models have certain advantages in brand influence, product power and reputation, Haval H6S is difficult to compete with. Unclear positioning. Although Haval H6S advertises itself as a sports model, it actually does not have too many sports elements, except for some detail changes in the appearance and interior, there is not much improvement in power and chassis, and there is no essential difference from the ordinary version of Haval H6, and the audience of the sports version of the model in the domestic market is also relatively limited, and many consumers value comfort and practicality more.
The competition is too fierce. The launch of the Haval H6S is not only to face external competition, but also to face internal competition. Haval H6 itself has multiple versions, such as the third generation H6, the national dynasty version of H6, H6 new energy, etc., the difference between these models is not obvious, and there is also overlap, which can easily cause consumers to choose difficult and confused. The launch of the Haval H6S has also made the product line of the Haval brand more complex and confusing. At present, the Haval brand has H2, H4, H5, H6, H6S, H6 new energy, H6 Coupe, H7, H8, H9 and other models, and the positioning and differences between many models are not obvious, it is difficult for consumers to see their characteristics and advantages at a glance, and it is not conducive to the formation of brand characteristics and image.
To sum up, Haval H6S, as a sports version of Haval H6, although there are certain improvements and differentiations in appearance, interior, configuration and power, etc., but it has not brought too many surprises and ** to consumers, and there are some problems in **, positioning, competition and brand, which has led to its poor sales. If Haval H6S wants to break the deadlock, it needs to have more innovation and breakthroughs in product strength, and at the same time, it also needs to have more strategies and means in marketing to attract more young consumers and continue the glory of Haval H6.