Some time ago, some netizens posted on social platforms that they chose a 195 yuan meal for two, but the bottom of the pot cost 68 yuan, plus oil dishes, napkins, etc., and the "basic cost" was 82 yuan. It has resonated with many netizens, all saying that hot pot is getting more and more expensive now. In the past, "there is nothing that cannot be solved by one hot pot", but now "do you really need a hot pot of 150 per capita?""It can be said that no matter what kind of hot pot, online or offline, the ** of hot pot is not too cheap.
However, in recent years, the hot pot ** has been rising, and the unit price of Haidilao has already exceeded 100 yuan, and the unit price of Xiabu Xiabu, the representative of the once affordable hot pot, has also increased from 48 in 20174 yuan rose to 63 in 2022$9. Because of this, "Why is hot pot ** getting more and more expensive?".and "hot pot assassin" and other related topics frequently appear on Weibo hot searches.
For today's young people who value "cost performance" more than "service", the demand for affordable small hot pot still needs to be satisfied, which may be the reason why affordable small hot pot has become popular again. Looking at platforms such as Dianping and Tanzhi, "cheap and affordable", "cost-effective" and "rich dishes" have become high-frequency words that accompany small hot pots.
For many young migrant workers, affordable small hot pot is obviously more cost-effective. Perhaps because of this reason, more and more hot pot brands and fast food brands are eyeing the category of low-cost small hot pot, and Haidilao has also launched a sub-brand "Hi Lao Hot Pot" with an average per capita of less than 80 yuan, laying out the low-end hot pot marketEarlier, in 2021, Banu had already launched a "peach girl rice small hot pot" with an average of about 35 yuan per capita.
Under the wave of consumption downgrade, many people pay more attention to cost-effectiveness and practicality. After 20 years of development, the affordable small hot pot restaurant has once again won the favor of young people. In the case of busy work and life, unable to get together friends, and narrowing of social circles, there is no objective limit on the number of diners, the number of diners is relatively low, the amount of ingredients is suitable for a single person, and the small hot pot with weak social attributes has become a new demand for young people.
For those who work outside the home, the hot and boiling pot bottom is enough to soothe every wandering soul, and the same hot meal can also make them feel warm. If you don't want to eat out, cooking your own meals is also a good option.
We can easily find all kinds of cooking tutorials on Tanzhi**. These include a wide range of dishes, from home-cooked to haute cuisine. The up masters will introduce the preparation of ingredients, cooking steps and skills in detail, so that users can easily master the cooking method in the process. Cooking your own meals is healthy and hygienic, and you can enjoy the pleasure of cooking.
In addition to teaching**, there are many users on Tanzhi who can share their own food**, interact with other users, and share food experiences and cooking skills. At the same time, Tanzhi also provides a variety of interesting interactive features, such as hot pot pairing, food challenges, etc., so that users can enjoy food while also feeling the fun of socializing.