"The goods on temu are very cheap and the quality is better than I imagined" "The biggest reason why I am attracted to SHEIN is that the clothes are new and fast, and there are many styles" ......Many overseas netizens are enjoying the convenience of China's cross-border e-commerce.
According to statistics, from the first to the third quarter of 2023, there are Chinese e-commerce brands in many regional markets around the world, and the top 10 shopping apps with the fastest growth in volume include four Chinese e-commerce platforms such as Temu, Shein, TikTok, and AliExpress. They are known as the "Four Little Tigers" and are very popular overseas. Among them, SHEIN is deeply engaged in fast fashion, and creates a flexible and agile flexible ** chain by means of "small orders and quick returns".Temu, which was only launched in September 2022, has been making great progress with its low-price strategy, and is known as the "dark horse" of e-commerce "going overseas";Aliexpress has a complete range of categories, warehousing, logistics and payment systems;TikTok content has high stickiness and large traffic, and it displays and sells products through live broadcasts, short ** and other ways to accurately reach users.
The "Four Little Dragons" have emerged overseas and are a vivid microcosm of the rapid development of China's cross-border e-commerce. According to data from the General Administration of Customs, in the first three quarters of 2023, China's cross-border e-commerce import and export was 17 trillion yuan, an increase of 144%。Among them, export 13 trillion yuan, an increase of 177%。
In the past, there were two sales channels, OEM for others and supply for cross-border sellers. Jin Weifeng, who is engaged in the production of sunglasses in Linhai City, Zhejiang Province, said that now through the full custody model of the cross-border e-commerce platform, the threshold for "going to sea" has been lowered, especially after the creation of the brand, the profit has doubled compared with the past.
There are a large number of foreign trade enterprises in China, which have done many years of work for many brands, with strong production and quality control capabilities, but lack the ability to enter overseas markets for sales and operation. The rise of the 'Chinese platform' in cross-border e-commerce has provided a new business infrastructure for 'going global' enterprises. Li Mingtao, chief expert of e-commerce at the China International Electronic Commerce Center of the Ministry of Commerce, said.
Looking to the future, it is difficult for cross-border e-commerce platforms to maintain long-term competitiveness by relying only on their best advantages. "In the global market, the language, culture and economic level of various regions vary greatly, and it is a long-term difficulty for cross-border e-commerce to accurately grasp and connect with the needs of overseas users. The relevant person in charge of temu said that only by understanding the consumer preferences of each market, realizing the matching of supply and demand, allowing consumers to buy satisfactory things, and allowing merchants to continue to make money, can we jointly drive the healthy operation of the platform ecology.