Dongfang Selection's "Little Composition Turmoil" impacted Dong Yuhui's talented screen personality, but it did not affect him as an Internet celebrity anchor with both sales ability and strong content output ability, let alone shake the market value of his current ** position. As a veteran of shopping malls, Yu Minhong knows that social reputation and personality are the umbrella of traffic in the live broadcast room, and no matter how much you take care of it, there will be cracks. So he was not in a hurry to put out the fire, but chose to let the bullets fly for a while. Good times don't last long. Any top stream will eventually subside one day, but strive to slow down the speed of fading and strive to speed up the realization quota at the highlight moment. 
Constantly creating topics and maintaining the ability to absorb traffic, Dong Yuhui and his bosses have a deep understanding. But this time, it's still a matter of using strength to push the boat along the water. In fact, the essence of Dong Yuhui and Xiao Composition is the relationship between the actor and the script. Dongfang Selection is an asset-light company engaged in film and television production and artist economy with high returns. The market value is 26 billion, the annual income is 4.5 billion, and the net profit margin is as high as 215%。Bona Films, Huayi Brothers, and Guangguang Media are not as good as it when they are combined. The chassis of the live broadcast organization does not show the attributes of the industry, which is to avoid the bad senses of false and false acting, after all, the live broadcast needs to feel the real fireworks and true temperament.
Someone asked, Dong Yuhui can be a star, why didn't he operate as a star asset and equip a mature artist management team, he wouldn't have made today's mistakes. Hasn't it always been a star operation?Flocking fans, event previews, and all kinds of gossip and small materials are frequent... It's just that in order to control labor costs, a professional and expensive artist support team was not formed, and a group of cost-effective young people were selected. Dong Yuhui, who is the top of Douyin, will not know that the workplace and the market are the same, whoever is more scarce will have more pricing power, and whoever has the high replacement price will have the initiative. Small grievances in exchange for higher bargaining chips, isn't it a good thing to give Dong Yuhui advice and go solo, or instigate Yu Minhong to let Dong Yuhui be the CEO of an independent business department, it is all wishful thinking. The probability of Dong Yuhui continuing to stay is much greater than that of leaving, and Dongfang Selection will still rely on a bureaucratic and hierarchical structure to operate a high-income anchor and a cost-effective operation team within two or three years. 
Several parties to this turmoil, Dongfang Selection, Dong Yuhui, Dongfang Xiaosun, and Yu Minhong, are actually beneficiaries. The live broadcast room is a stage for business, not a judgment table for social justice or right and wrong. Even if the stock price falls a little and the fans drop some, it will be temporary, and it will not affect his ability to continue to monetize, but will expand the traffic circle and influence. 
It's just that the audience is more serious, and they get involved as the master of the ** topic to express their emotional value. Which company won't have problems, which one won't have typos, and which actor won't roll over?It's all possible. In the seemingly turbulent ** storm in the past two days, the traffic harvester in the Dongfang Selection live broadcast room will be a hundred times busier than usual. What you see is nothing more than a stage play that is performed according to a regular script. The greater the emotions of human nature, the more successful the performance of this play will be. As a professional audience, if it looks good, it will applaud, and if it is not good-looking, it will end. Hurt your body, wash and sleep. In fact, this ** also has a certain reference significance for some brand marketing. 
Talking about technology, technical parameters, and performance from a rational point of view, this kind of rational persuasion is limited and easy to be questioned. And the infectious stories trigger the emotions of users from the emotional level, so that people who yearn for beauty are moved by it. Exporting emotions, attitudes, opinions, and cultural identity is shaping a kind of emotional attraction. Use sensibility to replace the complex calculation of the best, make the product content and personified, create obsession and identity roles, and give users a reason to preference.