What is Search Traffic Analytics?
Search traffic analysisIt can help advertisers and optimizers understandRecent fluctuations in user search traffic and traffic trends of users' hot search wordsflexibly judge the traffic trend of different search terms, and get inspiration for buying words, so as to build a targeted plan and assist in buying words to judge and attract traffic.
What are the main upgrade optimization points of search traffic analysis?
Add three key features: Traffic Interpretation, Marketing Calendar, and Phrase Search!
Upgrade point one:Added traffic interpretation to interpret the recent daily node traffic trends in different industries and cities, which is convenient for understanding the recent traffic fluctuations
Upgrade point two:The new marketing calendar provides traffic labels such as peak periods and holidays, which is convenient for advertisers to plan the delivery rhythm according to the marketing calendarUpgrade point three:Upgraded phrase search to support multi-keyword phrase traffic queries, and flexibly obtain inspiration to buy words and build plans.
The use of the product can cover the whole link delivery life cycle.
Pre-investment traffic insightsInsight into traffic trends: interpret the history of bytes under different industries and cities, recent and future daily and node traffic trends;
Planning the delivery rhythm: planning the delivery rhythm according to the fluctuation of traffic, increasing the delivery intensity during the traffic sufficiency period, increasing the amount of investment infrastructure purchase words, and reducing the delivery cost;During the period of tight traffic, the delivery can be appropriately controlled, and if the delivery volume is still needed, the bid can be appropriately increased.
Invest account monitoringTime-sharing traffic monitoring: Monitor account and industry traffic trends in real timeAdjust the plan at the first time to comply with market demand;
Master hot word marketing: Intuitively understand the hot search and high volume soaring words of users in the industry, enter search terms to understand traffic trends, grasp industry trends, and use hot marketing.
Delivery data analysisAnalyze the proportion of words acquired: support querying the proportion of traffic obtained by the target search term under this account, assist in judging the market proportion of buying words, and increase investment in the later stage for words with good performance but low proportion
Account delivery analysis: Through the comparison of account data trends with ** and industry trends, locate whether consumption and traffic trends converge, and plan budgets reasonably.