At the end of the year, the annual business season - the New Year's Festival is about to begin.
As a blockbuster business node, the Giant Engine New Year Festival brings together the strongest market gas and fireworks gas throughout the year. The surging emotional, ritual, and social needs of consumers have driven the natural flow and consumption demand of the field, which is an important juncture for many businesses and brands to sprint their business.
Huge engine released the panoramic strategy of the Year of the Dragon on Douyin, releasing the business strategy, operation methods and product play of the New Year Festival in an all-round way, helping merchants sprint to a good start in 2024!
On Douyin, gain insight into the three major benefits of New Year's business
From content**, hot searches to consumer demand, the CNY atmosphere in Douyin is strong, which is conducive to brands to grasp the potential energy of consumption in the New Year, seize the natural traffic dividend in the global scene of Douyin e-commerce, realize the explosion of business and the continuous precipitation of brand mentality, and seize the opportunity of good start business.
According to the relevant data of the Giant Engine New Year Festival, in 2023, Douyin New Year-related topics** will exceed 480 billion, and the searches related to New Year's flavor will reach 3500 million+, the number of consumers is 1 more than the same period4 times, from content**, hot search to consumer demand, it will drive the consumption boom of the New Year and help merchants achieve business explosion.
Four major product incentives were released during the Giant Engine New Year Festival
In order to help more merchants achieve rapid business growth during the New Year's Festival, Giant Engine has released a series of support and incentive policies, including:Brand advertising, huge thousands of rivers, huge star maps, search adsto help merchants easily harvest new business increments during the New Year's Festival.
Brand advertising: Big promotion to grab the volume of the powerful weapon Douyin e-commerce boot slot resources buy more and give more;E-commerce IP for the New Year's Festival to create multiple support rights and interests.
Huge thousands of rivers: Give old customers and new customers a layered incentive gameplay;Open the support of the key product pool to help create explosive products for the New Year;The Double Return of Quality and Effectiveness activity is back.
Massive star charts: Short Drama IP Talent Short Drama Creation Camp provides three major incentive rights: DOU + traffic support, and high-quality content can get up to 15%;Organic traffic incentives to help customer content increase the rate of drama;KOC marketing account is given away to further enhance the content**.
Search ads: Search for products special 2024 policy to enjoy long orders, buy more words, small blue words, different degrees of discounts for new customers, more easily unlock search increments, and promote efficient conversion;Search bidding Exclusive incentives for the New Year's Festival to boost product search traffic and help efficient conversion.
The Chinese New Year is coming, how can brands take the lead in planting grass and occupying a place?
The panoramic strategy of the Douyin New Year Festival shows that according to the marketing objectives, brands can be accurately positioned as brand-based grass planting merchants and scene-based grass planting businesses.
Brand grass planting merchants,With the marketing goal of maximizing **, we will continue to plant grass throughout the whole cycle, strengthen the potential energy of global marketing, and achieve long-term planting and harvest from time to time through the linkage of new product combinations such as Douyin e-commerce boot position, CNY innovative interactive gameplay, and 100+ for a better lifeScene planting grass type business,With the marketing goal of seizing the category highland in a scenario-based manner, the short-term high-frequency grass planting breakdown, through the Xingtu business Xinglong CNY plan, the double opening of grass planting, and the search product special, to achieve accurate planting and continuous collection.
Today, when big promotion is an important part of merchants' business growth, the huge engine unlocks the marketing gameplay of big promotions faster, optimizes the strategic layout in advance, and boosts merchants to improve the marketing efficiency and business growth of the New Year Festival with comprehensive marketing strategies and product capabilities.
It is expected that the follow-up massive engine will dismantle the new combination links and new ways of planting grass for merchants in detail, and help merchants to bless the multiple advantages of natural traffic dividends and interest fields during the Spring Festival, so as to achieve a good start to business in the Year of the Dragon.