Recently, KUB has joined forces with 6 major brands, including Bingo Bingo, Xipo CIPO, Deer Morning Bookstore, Melrose, Penggong Digital Farm, and Adopt a Cow, to hold an event with the theme of "123 Natural Parenting Week", aiming to link more users to experience relaxed parenting and convey the concept of natural parenting through offline activity experience and roundtable sharing.
Bingo Bingo Child Growth Center and Lu Morning Bookstore create a relaxed and flexible learning and Xi environment for children, and encourage children to explore freely
Xipo CIPO B&B and Penggong Digital Farm provide children with a space to contact nature and immerse themselves in experience, and children living in the city can also freely embrace the mountains and rivers
Adopting a cow guides children to respect life, revere nature, and understand healthy eating Xi through "ranch tracing activities" and other methods
Melrose is committed to supplementing children with growth nutrition using nutrients derived from nature.
Based on the similarities of brand linkage, this activity started with a close interview "Natural Sprout Briefing", where Kub and Bingo Bingo, Peng Gong Digital Farm, and Adopt a Cow jointly understood and practiced "natural parenting", and carried out various activities such as rainbow umbrella parent-child interaction and parent-child yoga with 15 groups of new generation parents, and explored the concept convergence point with users.
Starting together under the theme concept of "natural parenting", 123 Natural Parenting Week extended more practical ways and launched the "City Walking Baby Check-in Activity", inviting users to bring their babies to a fun "cityplay". From Lu Morning Bookstore - Peng Gong Digital Farm - Xipo CIPO Laoling Liangshu B&B, from book list picture books - exploration and picking - hand-made DIY experience, so that children can know and feel the world from books to physical objects, from paper to practice, and interact with animals and plants more comprehensively, and dialogue with foodLet parents experience and enjoy the company of play, and see the brilliance and creative nature of their children.
In addition, KUB created a pink "video car" for this event, paraded on the streets, communicated with parents and children, and recorded parent-child interaction moments through Polaroids, hoping to leave a precious growth record for participants.
In the "Video Car" parade interview, Kub also gained the sharing of parenting concepts from different families. Kub found that although young parents have different social identities, they all have one thing in common: they want to make this (parent-child) relationship more relaxed and comfortable. Therefore, children are not only the children of their parents, but also the parents' play partners, meal partners, fitness friends, ......The premise of relaxed parenting is that parents should first do their own thing, not be obsessed with details, and not overprotect, so as to give children an open and free environment to explore the boundaries of life, so as to guide children to be independent and self-disciplined, and make parenting twice as effective with half the effort.
The sharing of real user families makes 123 Natural Parenting Week more meaningful, some parents are already practitioners of "natural parenting", and some parents are trying to get rid of anxiety and gain relaxation, trying to participate in natural parenting week activities. KUB is also committed to making the "123 Natural Parenting Week" a brand theme content, passing on stories and experiences between brands and users, hoping that "natural parenting" will reach and penetrate more families.
Through this activity, KUB has also established long-term themed parent-child room cooperation with Xipo CIPO B&B, launched store product display and long-term cooperation with Heyunjia Confinement Center, and actively created a "natural parenting" lifestyle with like-minded brand partners.