Recently, a small-budget family movie "Goodbye, Li Kele" has become a dark horse in the market, and it has achieved a box office of more than 14 million in less than a week after its release, with a bumper harvest of word-of-mouth and box office。This warm film, which has few film and television celebrities except Wu Jing, conquered the audience with its plain and moving story content, making many investors fail to accurately grasp the judgment of the market.
To put it simply, this is a film that uses the relationship between a man and a dog as a clue to describe the ill-fated fate of an ordinary middle-class family。The plot is not poignant and tragic, but it is full of warm family rendering. A netizen commented: "I'm just a big man, and I burst into tears after watching this movie." The list goes on.
The biggest highlight of the film is the character portrayal and emotional control。Several leading actors Tan Songyun, Wu Jing, Yan Ni, etc. have won the audience's affirmation with their delicate and sincere performances, sublimating the ordinary stories in the movie to a higher level and resonating with people.
Especially the long-term emotional bond between mother and daughter, which makes people even more uncontrollable. It is this unpretentious aura of family affection that has achieved the unique charm of "Goodbye, Li Kele".
In fact, many professional institutions were not optimistic about this movie before, thinking that it was not like those big productions in the Chinese New Year file, lacking selling points and highlights. But Wu Jing, as one of the investors and leading actors, has always been full of confidence in it. He emphasized in many interviews that Chinese films should not always be so entertaining and superficial, and they also need to pay attention to those seemingly ordinary but most down-to-earth themes
Now it seems that Wu Jing's judgment is completely correct, and in the end, he successfully slapped many investors in the face with a box office of 14 million.
Of course, we shouldn't read too much into this situation. After all, "Goodbye, Li Kela" is just an individual case, and it does not mean that movies of the same type can be a sensation. The diversified development of China's film industry requires a variety of themes to go hand in hand
But its success does remind us that while following the fun of entertaining the masses, we must not ignore the emotional needs of the general audience。As long as the content is moving enough, even without the blessing of big-name stars, it can still occupy a place in the market.
If we think deeply, we will find that the family affection and fate shown in "Goodbye, Li Kele" are actually life issues that every ordinary person will face. With parents gone, lovers gone, children growing up, each of us learning how to stagger forward and say goodbye to the past
That's why it resonates so broadly in sociology. It allows us to find ourselves on the screen and find solace in the twists of fate of the characters in the film
Therefore, the success of "Goodbye, Li Kele" also reminds us that in addition to satisfying the audience's entertainment experience, Chinese films should pay more attention to the emotional needs of the general public。This is the intrinsic quality of the main theme film with Chinese characteristics, and it can better reflect the value orientation of humanistic care.
We believe that in the future, the Chinese film industry will achieve new development by focusing on this aspect of content. At that time, Wu Jing is not the only one who can bet on the market. Let's wait and see
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