During this New Year's Day holiday, the popularity of many cities and scenic spots remains high. According to Tuniu's "2024 New Year's Day Travel Consumption**", in the first two weeks of December, the number of bookings for travel products during the New Year's Day holiday has increased by 220% year-on-year. Among them, hot spring tours at the doorstep, surrounding theme park tours, ice and snow tours to the north, and island tours to the south are highly sought after.
With the blessing of tourism elements such as snow-capped mountains, glaciers, hot springs, skiing, rime, and ice sculptures, the popularity of ice and snow tourism continues to heat up. In Liaoning, the "2023-2024 Happy Ice and Snow Tourism Season, Liaoning Province Public Ice and Snow Hot Spring Experience Season and Liaoning Gongchangling International Ski Invitational Race" with the theme of "Happy Ice and Snow, Winter Rhyme and Prosperous Year" has kicked offIn Heilongjiang, the 25th Harbin Ice and Snow World has opened a few days ago. For example, the 24th Southern International Ice and Snow Festival with the theme of "Snow Mountain West Ridge Fireworks Chengdu" kicked off in Xiling Snow Mountain Scenic Area in Sichuan.
While the "cold resources" continue to release the "heat effect", off-season tourism for the purpose of avoiding the cold is also the choice of many people. According to the data, on the Tongcheng travel platform, the popularity of domestic island tours during the New Year's Day holiday increased by 72% year-on-year, and the popularity of island tours in Southeast Asia increased by 3 times year-on-year.
In addition, more and more consumers choose to play on New Year's Eve on the occasion of saying goodbye to the old and welcoming the new, watching fireworks, chasing the aurora, listening to concerts, watching the sunrise, etc. have become the standard configuration of the pursuit of ritual life. Judging from the current data of various platforms, these new ways to play have become the consumption highlights of New Year's Day tourism in 2024. During the New Year's Day holiday, there are a large number of concerts of all kinds in China, and "travel with the performance" has become a major trend of tourism consumption, and the "performance economy" has become increasingly significant in driving tourism consumption. According to Ctrip's report, during the 2024 New Year's Day holiday, the number of bookings for hotels near concerts and festivals has increased compared to the same period in 2022 and 2019.
It is expected that this winter, the Aurora-themed tourist route will be rapidly popular**, and the number of inquiries will be nearly 200% higher than that of the same period in 2019**, and some popular Aurora-themed products for New Year's Day travel have been sold out.
Tourism is a pleasant experience from a habitual environment to a non-habitual environment, and it is an important way to embody a sense of ritual. To this end, tourist destinations should focus on differences, and provide more diversified and novel tourism products and more high-quality and comfortable tourism services for tourists who pursue a sense of ritual. Song Changyao, director of the tourism management department of Beijing Second Foreign Language Chinese College, said.
While the number of bookings for tourist routes has increased significantly, various localities have attracted tourists by organizing special cultural and tourism activities according to local conditions, introducing ticket reduction and exemption policies, and issuing consumption vouchers. For example, some scenic spots in Gansu, Sichuan, ** and other places have launched preferential policies for free admission. Gansu Dunhuang New Year's Day, Spring Festival, Lantern Festival for all tourists free of charge of Mingsha Mountain, Crescent Spring, Yumen Pass, Yadan National Geopark scenic spotsBefore the end of March 2024, tickets for 4A-level and above tourist attractions in Aba, Ganzi, Liangshan and Panzhihua in Sichuan Province will be implemented as "buy one get one free".
Many places have come up with "real gold**" to activate the potential of tourism consumption. For example, in order to attract tourists to come to Changping to soak in the hot springs and play in the ice and snow, Changping District of Beijing has jointly launched a winter cultural tourism consumption subsidy with CtripJilin has formulated and introduced measures to promote consumption in the new snow season from 2023 to 2024 in advance, issued ice and snow consumption coupons totaling 30 million yuan to tourists inside and outside the province, and set up ice and snow transportation subsidies totaling 10 million yuanLiaoning is expected to issue 1 ice and snow consumption voucher500 million yuan to attract more domestic and foreign tourists to Liaoning to enjoy ice and snow.
Song Changyao said that during the holidays, when creating a hot spot for cultural and tourism consumption, the local government should pay attention to the spread of traditional culture, and at the same time standardize the market order, reasonably guide the most dense areas, and restrict and supervise the honest operation of businesses, etc., and pay attention to maintaining the image of cultural tourism.
While the popularity of domestic tourism continues to rise, the popularity of inbound and outbound tourism is also constantly "picking up". The visa facilitation policies launched by some outbound travel destinations are superimposed on the New Year's Eve opportunity, and outbound travel is expected to usher in a good start to 2024 during the New Year's Day holiday. Fliggy's data shows that so far, outbound travel bookings have increased nearly 10 times year-on-year. Among them, Southeast Asia and Northeast Asia have become popular destinations for outbound tourists. Hong Kong, China and Macao, China are the most popular destinations for tourists, accounting for 27% of outbound tourists. Among them, the booking of in-depth tour products in one place is particularly hot.
At the same time, the development trend of inbound tourism is also improving. According to the data of Ctrip's "Digital Intelligence Hotel", during the New Year's Day holiday in 2024, the popularity of inbound tourism accommodation on Ctrip's platform will increase by more than 200% compared with the same period in 2019. Song Changyao said that a considerable proportion of China's inbound tourism is overseas Chinese returning to visit relatives, so tourism products can be developed around reunion and reunion to maximize the level of entry facilitation. At the same time, with the opportunity of the festival, we will dig deep into the cultural connotation of the festival, and play the integration card of culture and tourism through the modern expression of traditional culture to attract inbound tourists.
We should go to overseas exhibitions as soon as possible to let overseas wholesalers and travel agents know about the rapid changes in our domestic tourism industry. Zhou Zhanfeng, deputy general manager of CYTS International Tourism, said.
Dou Junjie, a national gold medal tour guide and co-founder of Jingqi Culture, said that at present, the loss of tour guide talents is serious, and we should pay attention to the cultivation of excellent foreign language tour guide talents. At the same time, it will reshape the product system of inbound tourism, integrate the excellent traditional Chinese culture into it, and tell the story of Chinese culture to international friends. (Wei Jinjin, Qin Jiaming).
*:Economy**.