With the 2024 New Year's Day holiday approaching, the winter tourism market has once again set off a boom. According to the "2024 New Year's Day Holiday Travel Vane" released by Fliggy on December 19, as of December 18, the number of New Year's Day holiday travel bookings increased nearly 4 times year-on-year. During the holiday, cities such as Shanghai, Beijing, and Harbin became popular tourist destinations, while outbound travel also showed strong growth momentum, with bookings increasing nearly 10 times year-on-year.
First, the domestic tourism market continues to prosper.
In terms of the domestic tourism market, Shanghai, Beijing, Hangzhou, Guangzhou, Chengdu, Harbin, Shenzhen, Chongqing, Nanjing, Changsha and other cities have become popular choices for travel during the New Year's Day holiday. Among them, the share prices of Xi'an Tourism and Qujiang Cultural Tourism closed with a daily limit on December 19, showing the market's optimistic expectations for the tourism industry.
Diversified travel themes such as hot spring tours, surrounding theme park tours, ice and snow tours to the north, and island tours to the south have been sought after by the majority of tourists. Compared with the off-peak period after the National Day holiday, the travel distance and travel days of tourists have increased significantly, showing that tourists are enthusiastic and looking forward to traveling during the New Year's Day holiday.
At the same time, high-speed rail travel has also become a highlight of the New Year's Day holiday tourism market. Fliggy's data shows that bookings for high-speed rail lines such as Beijing-Harbin, Shanghai-Nanjing, Shenzhen-Guangzhou, Guangzhou-Changsha, and Chengdu-Chongqing have surged, and the convenience and comfort of high-speed rail tours have been favored by more and more tourists.
Second, the outbound travel market has recovered strongly.
In terms of outbound travel, with the gradual recovery of international flight capacity and the supply of outbound travel products, the popularity of outbound travel during the New Year's Day holiday in 2024 will exceed 5 times that of the year-on-year**. The number of outbound travel bookings for the New Year's Day holiday on Fliggy's platform increased nearly 10 times year-on-year, showing the strong demand from Chinese tourists for outbound travel.
Countries or regions such as Japan, Thailand, South Korea, Hong Kong, and Singapore have become popular destinations. Among them, Japan, as a close neighbor of China, has always been one of the favorite tourist destinations for Chinese tourists. Thailand, on the other hand, has attracted a large number of Chinese tourists with its unique Southeast Asian style and rich tourism resources. In addition, places such as South Korea, Hong Kong and Singapore are also popular with Chinese tourists because of their unique cultural charm and convenient transportation network.
3. Analysis of the reasons for the popularity of the tourism market.
Policy promotion: Many places have promoted consumption through the issuance of consumption vouchers and other forms, which has played a positive role in promoting the popularity of the tourism market. The issuance of consumption vouchers has not only stimulated consumers' demand for tourism, but also increased the activity of the tourism market.
Holiday effect: As an important annual festival, the New Year's Day holiday is the best time for people to relax and vacation. With the improvement of people's living standards and the change of tourism concepts, more and more people choose to travel during the holidays and enjoy a good time.
Tourism product innovation: Tourism enterprises continue to launch new tourism products and routes to meet the diversified needs of different tourists. For example, innovative tourism products such as high-speed rail tours and hot spring tours have been welcomed by the majority of tourists.
Relaxation of outbound travel policies: With the relaxation of visa policies for Chinese tourists in some countries and regions, as well as the gradual recovery of international flight capacity, the outbound travel market has shown a strong recovery momentum.
4. Prospects and suggestions.
Looking ahead, with the New Year's Day holiday approaching and the tourism market continuing to boom, we can foresee that the tourism industry will usher in a better development prospect in the new year. Here are some suggestions for relevant departments and businesses to consider:
Strengthen the construction of tourism infrastructure: In order to meet the growing demand for tourism, relevant departments and enterprises should increase investment, strengthen the construction of tourism infrastructure, and improve the quality and level of tourism services.
Launch more innovative tourism products: Tourism enterprises should continue to launch more innovative and attractive tourism products and routes to meet the diversified needs of tourists.
Strengthen the supervision of the tourism market: the relevant departments should strengthen the supervision of the tourism market, crack down on illegal business practices, and maintain a good market order and the rights and interests of tourists.
Improving the quality of outbound travel services: In view of the strong recovery momentum of the outbound travel market, relevant departments and enterprises should improve the quality and management of outbound travel services, so as to provide Chinese tourists with a safer, more convenient and more comfortable outbound travel experience.
Strengthen international cooperation and exchanges: Relevant departments and enterprises should strengthen cooperation and exchanges with international tourism organizations and relevant countries to jointly promote the development and progress of the tourism industry.
In short, the popularity of the tourism market during the New Year's Day holiday in 2024 not only brings new development opportunities to the tourism industry, but also provides a rich and colorful travel experience for the majority of tourists. Let's look forward to the continued prosperity of the tourism industry in the new year, adding more color and happiness to people's lives!