The off-road market is a hot area in the automotive industry in recent years, with the growing demand of consumers for personalization, diversification and perfection, off-road models have attracted more and more attention and love with their unique appearance, strong performance and rich functions. Among the many off-road models, there is one model that has quickly won the recognition and favor of the market with its high appearance, high cost performance, high quality, high intelligence and other characteristics, which is the short-distance traveler. According to official data, the Jet Traveler sold a total of 10,817 units in November, making it the "fastest model in the off-road market to exceed 10,000". So, how did Jet Traveler achieve this?
Positioned as a "travel off-road SUV", JITU Traveler is a travel off-road SUV under JTU Automobile, with the brand proposition of "yearning, going", and is committed to providing consumers with a model that can meet the needs of various scenarios such as city, travel, and off-road. The advantages of the products of Jet Traveler are mainly reflected in the following aspects:Good looks: JITU Traveler adopts design elements such as the JETOUR light and shadow grille, hard-core style body, and straight waterfall through taillights to create a tough, fashionable and dynamic appearance image, which is in line with the aesthetic preferences of young consumers. At the same time, Jet Traveler also offers a variety of body colors and interior styles to meet the individual needs of consumers.
Cost-effective: The starting price for the Jet Traveler is just $13990,000 yuan, the highest price is 18490,000 yuan, compared to off-road models of the same level, such as the tank 300 (1998-30.280,000 yuan), Beijing BJ40 (1598-27.290,000 yuan), etc., with obvious advantages. The Jietu Traveler not only has an advantage in **, but also has an advantage in configuration, and the Jietu Traveler is equipped with a Qualcomm Snapdragon 8155 8-core on-board chip, 156-inch central control giant screen, L25. High-end configurations such as intelligent assisted driving, XWD fully automatic intelligent four-wheel drive, etc., allow consumers to enjoy a value-added product experience.
High qualityIn terms of quality, the Jet Traveler is not inferior to any competitors, and the Jet Traveler adopts technologies such as steel cage body structure, array high-density roof, and five-star healthy cockpit to ensure the safety and comfort of the vehicle. The Jet Traveler also uses the Kunpeng Power 2The 0TGDI engine, BorgWarner's sixth-generation intelligent torque manager, intelligent limited-slip differential lock and other powertrains improve the vehicle's dynamics and off-road performance. JTU also provides consumers with a lifetime warranty for the whole vehicle, demonstrating its confidence in the product and its responsibility to consumers.
High intelligenceThe Traveler is a highly intelligent model, equipped with a full-scene intelligent voice control system, which can realize voice control of various functions of the vehicle, such as navigation, air conditioning, sunroof, etc., making driving more convenient and safe. The Jet Traveler is also equipped with L25. Intelligent assisted driving system, which can realize functions such as adaptive cruise, automatic parking, automatic emergency braking, lane keeping, blind spot monitoring, etc., making driving easier and more secure. The Jet Traveler is also equipped with functions such as intelligent creep mode and intelligent switching of 6+x driving mode, which can automatically adjust the power output and suspension height of the vehicle according to different road conditions and driving Xi, making driving more comfortable and flexible.
The marketing strategy of JTU Traveler is also one of the important factors for its sales breakthrough, and the market strategy of JTU Traveler is mainly reflected in the following aspects:TargetingThe target consumers of JTU travelers are young, tasteful, pursuing, dreaming, and people who like to travel and off-road, which is a group of people who have both consumption ability and consumption demand, and also a group of people who have high awareness and expectations for off-road models. According to the characteristics and needs of this group of people, JTU Traveler has created a model that can not only meet the needs of urban life, but also meet the needs of off-road travel, and win their recognition and love.
Channel layoutThe channel layout of JTU Traveler is also very distinctive, JTU Traveler not only sells in traditional 4S stores, but also sets up JTU experience stores in some popular commercial areas, tourist attractions, high-speed rail stations and other places, so that more consumers can contact JTU travelers and feel the charm of JTU travelers. JTU also promotes and sells through online e-commerce platforms, social media, self-travel and other channels, expanding the influence and coverage of JTU travelers, and improving the popularity and reputation of JTU travelers.
The breakthrough in sales of JTU Traveler is an important achievement of JTU Auto's "Travel+" strategy and an important breakthrough in the SUV market. With its advantages of high appearance, high cost performance, high quality, high intelligence, as well as market strategies such as accurate target positioning, innovative channel layout, and rich marketing activities, JTU Traveler has successfully attracted young, tasteful, pursuing, dreamy, and off-road consumers who like to travel and off-road, and has become their preferred model. JTU not only meets the diversified needs of consumers, but also provides consumers with a new way of life, allowing them to enjoy the fun of travel and off-road as they like, realizing the brand proposition of "Go when you year".