Although Ali canceled Double 12 and JD.com's promotional activities were relatively few, this does not mean that the Double 12 year-end promotion has really come to an end quietly. In fact, many consumers still maintain a strong willingness to buy on 12.12. They expressed their dependence and anticipation for Double 12 on social **, hoping to continue to enjoy this annual shopping spree. In fact, the e-commerce giants are not hyping on the surface, but they are making many layouts behind the scenes. As soon as the news of Alibaba's cancellation of Double 12 came out, it immediately launched the year-end price festival, aiming to attract more small and medium-sized businesses to participate. Jingdong is also secretly increasing the code, not only emphasizing the full spot, but also making further optimizations in logistics and ** chain. Although Vipshop did not emphasize Double 12, it gave back to consumers through the 128th anniversary special sale conference, providing concessions and attracting a large number of shopping fanatics. These tangible preferential measures can touch the hearts of consumers more than bluff publicity.
Just as the big promotion is coming to an end, it can be seen that this pragmatic change has indeed won the recognition of consumers. At the same time, it also proves that the consumer industry is still dynamic at the end of the year. For example, Vipshop has gradually emerged this year and has been sought after by a large number of young people. In particular, the consumption of outdoor sports has been very hot recently. Sales of sports coats and sweatshirts increased by more than 30% year-on-year, sales of sports hats increased by 168% year-on-year, and sales of outdoor camping vehicles increased by more than 140%. In addition, the consumption of warmth has also attracted much attention, with sales of women's knitwear increasing by 20% year-on-year, sales of women's cardigans by 71% year-on-year, and sales of sports down jackets increasing by 38% year-on-year. In addition, this winter's hot jacket also ushered in an explosion of sales in the anniversary, with sales of Birch and jackets increasing by 131% year-on-year. At present, the e-commerce industry has entered the second half, the development trend has changed, and the consumption rationality of young people has also improved. Therefore, in this year's Double 12, e-commerce companies are becoming more and more low-key, focusing on meeting the needs of consumers and pursuing high-quality development, which is naturally welcomed by the majority of consumers.
Through the observation of the changes and consumer demand of this year's Double 12, it can be seen that the e-commerce industry is moving towards high-quality development. Compared to the past when they focused on scale and marketing, today's e-commerce players have realized that consumers value product quality. This is not only reflected in the quality of the product itself, but also includes the requirements for logistics, the first chain and other aspects. E-commerce platforms are working hard to improve service quality and ensure high quality and low price, convenient logistics and thoughtful after-sales service. This transformation is not only an inevitable trend in the development of e-commerce, but also the result of market competition.
As the e-commerce industry continues to grow, so do consumer expectations. They are no longer satisfied with the simple shopping experience, but pay more attention to the quality of products and the perfection of services. E-commerce platforms are also aware of this and are striving to provide better products and services to meet the needs of consumers. Taking product quality as an example, whether it is clothing or electronic products, consumers have higher and higher requirements for quality. Therefore, e-commerce companies have put more effort into the selection and chain of goods, carefully selected high-quality merchants and brands, and ensured that the quality and performance of products meet consumer expectations.
In terms of logistics and the first chain, e-commerce players have also increased their investment. They realized that fast, accurate, and reliable logistics was an important factor for consumers to choose a shopping platform. Therefore, they are investing in the expansion and innovation of their logistics network to improve logistics efficiency and service quality. At the same time, in the field of **chain, they have strengthened cooperation with ** merchants and optimized the management of ** chain to ensure that they can meet the needs of consumers in a timely manner. This kind of efforts and changes to improve service quality have made the e-commerce industry enter a more mature and stable stage of development.
With the advent of the new era, young people's shopping methods and consumption concepts have also undergone tremendous changes. They pay more attention to personality and taste, and pursue high-quality products on the premise of good quality and low price. At the same time, young people are becoming more and more diversified and diversified in their shopping channels. In addition to traditional e-commerce platforms, social**, short**, and live streaming platforms have also become their shopping methods. Therefore, the e-commerce industry needs to keep up with the pace of young people and provide a more personalized and diverse shopping experience through continuous innovation and optimization.
Young people are an important force in the development of the e-commerce industry. They live in the age of information **, pay more attention to the brand, and pay more attention to the quality and personalization of products. Therefore, e-commerce platforms need to pay more attention to brand and quality in product selection, and provide products that meet the aesthetics and tastes of young people. In addition, the way young people shop has changed a lot. They are Xi to obtaining information through channels such as social **, short **, live streaming platforms, etc., and make shopping decisions. Therefore, e-commerce platforms need to strengthen cooperation with these emerging ** to attract the attention and purchase of young people through advertising and promotion, cooperation activities, etc.
In addition, young people have also changed greatly in their consumption concepts. They focus on quality, focus on personalization, and pursue unique and distinctive products. Therefore, e-commerce platforms need to listen to young people, understand their needs, and launch products that meet their tastes. At the same time, we can also continuously improve our products and services through user feedback and market research to meet the needs of young people for personalization and diversity.
This year's 12.12, while low-key on the surface, is still full of energy in reality. Although Alibaba's move to cancel Double 12 has caused some controversy, there is still an expectation and dependence on Double 12 among consumers. At the same time, the e-commerce industry is also constantly adjusting and changing, developing in the direction of high quality, personalization and service optimization. Industry players are aware of consumers' emphasis on product quality and service, and have begun to strengthen the selection of goods and brand building, optimize logistics and the best chain, and provide consumers with a better shopping experience. In addition, the e-commerce industry also needs to adapt to young people's shopping methods and consumption trends, and meet their diverse and personalized needs through innovation and optimization. The development of the e-commerce industry will pay more attention to brand building, product quality, and service optimization, so as to provide consumers with a better shopping experience.