Young people in the exquisite province enjoy a value for money life on Douyin e commerce Double

Mondo Technology Updated on 2024-01-28

There is a way of life called "Exquisite Province".

The young people of the "exquisite province" are well versed in the mechanism. They are familiar with discounts, financial management, and wool tricks, but they also don't like to praise the older generation's "saving everything". They no longer want to be "refined and poor", but to avoid risks more rationally and save their lives.

Saving everything" is terrible, occasionally ** will report that a few people, by saving all kinds of fine as cattle hair, only spend 10 yuan a day to live, and finally these people bought their own houses, "from now on carefree". But before the happy ending, it was a spiritual and physical practice.

Picture: Minimalism: Documenting the Important Things in Life).

In the past few years, among young consumers, the one who is closer to the conspicuous bag is "exquisite and poor". They work hard, earn money, and are willing to work hard to pay for the life they imagine. Their refinement is an explicit form of an imaginary way of life. But these days, the "delicate poor" is fraught with risks. The money is spent, but the life is more anxious.

Exquisite province", find a balance between the old rational moderation and the new happy life. Perhaps they exhaust their methods and think of all kinds of ways to gather wool for the things they like, precisely because they are reluctant to give up the ideal life they imagine. I still want what I want, but I want to buy it in the most cost-effective way.

Picture: "The Beginning of Money's Love").

The so-called "savvy people" are actually not lacking in the crowd at all. Even learning to "save" is a compulsory course for most people when they move towards independent living, but they all choose different needs - refinement is the part of life they are willing to pay for.

Foodie type "exquisite province": the original taste of food is a kind of **

The foodie type is delicate and provincial, and it is a person who really grasps life. Ah Hui is the ultimate version of this, he is like a walking food encyclopedia.

In the past, he ran engineering, traveled to different places, and tasted the cuisine of various places. He is very good at eating, cooking, and even every dish that appears on the dinner table, its ingredients, spices, and methods, he can explain it to you thoroughly.

In his early twenties, he ate whatever he liked. Now that he is about to cross the threshold of 40, he has become a father of two, has a beer belly, is quitting smoking, and he has no time to demand every meal. He hadn't traveled for years. I have to go to work during the day, and I often receive ** calls from my partners at night, and I have to take care of my son's homework, and he does have less hair than when he was young.

But as soon as he was free, he paid attention to eating again. For him, "delicate eating" is not for the so-called need for food and clothing, but for some kind of spiritual and emotional need. He shows his hands from time to time, and he is in charge of cooking during the Chinese New Year, and his son likes his pumpkin and fish maw chicken pot, lobster cheese noodles, and tomato oxtail soup.

He even likes to watch the live broadcast of the store's meat chopping in Douyin, how could he have thought that the Ningxia Tan mutton that he wanted to buy in his heart could also be cut and bought now by watching the live broadcast?The store will label the meat he has chosen and pack it in ice packs. When I sent it home, the ice hadn't completely melted. 10 catties of mutton is very cost-effective, and he will keep a few catties and send them to his parents-in-law. Life is too busy, and my daughter's parents-in-law help take care of her when she goes to and from kindergarten.

Figure Douyin screenshot).

Lamb was still the taste he had eaten on his previous travels. Northwest mutton is not fishy, with its own milky flavor, Ningxia Tan sheep is his favorite to buy, hand the meat used to make white-cut lamb belly.

There are also seaweed from the seashore and navel oranges grown by the farmer, which are all food reserves that will appear in his home in different seasons. After eating ginger, scallion and mutton pot and white-cut mutton soup, the winter wish will be completed. There's nothing better than eating some warm food in the winter.

Figure Douyin screenshot).

Dressing type "exquisite province": J people in MBTI

"Delicate and poor" thinks that there is always a lack of clothes in their wardrobes, and so does "exquisite province". But the "delicate province" will hold back until winter. In most of the MBTI attributes of "savvy people", there is probably J-J pointing to planning, using cost-effective methods, and needing and liking things.

The worker kitten is the original ecological "Jingjiang people". She thinks that the DNA of Cantonese people may have the blood of "Jing Provincial People", since she was a child, she has been exposed to her parents, saving small money and doing big things, and her parents have earned today's leisure and freedom by hard work, intelligence and saving. But the money to be spent, but not saved: for example, she paid for the tuition fees for studying abroad.

Kittens have also been "delicate and poor". When I first started my career, owning a designer bag seemed to be a kind of external and self-evident material persuasion: I deserve this price.

She later realized that she was experiencing a small inner division: she had received a pragmatic home-education of "spending money to the edge" since she was a child, but when she entered the workplace, she heard a call from the outside: to use luxury consumption to gain emotional and value affirmation. She didn't know that the contradiction between the two was affecting her life choices.

But now, she has been in the workplace for four or five years, and she has returned to "Jingjiang people". She earned money, had the capital to spend it, but she didn't tiptoe to look up to things that were too extravagant for her. But she also felt in her bones that there was no need to over-suppress her emotions and hobbies in order to save, which would make her feel kidnapped by another kind of anxiety. She wants to have a real sense of control over her life with a moderate budget.

The ** season at the end of the year is when she often buys clothes. Part of it is because of memory – people do carry out some emotional Xi because of some condensed fragments of childhood memories. When she was a child, her parents would take her to buy new clothes every Chinese New Year, and the family was not rich at that time, so they didn't buy a few new clothes a year, but every New Year, buying new clothes together was their family repertoire. Winter clothes are beautiful wishes for the New Year.

Another important reason why I want to buy clothes in winter, of course, is because of the discount at the end of every year**, almost all the clothes brands she wants to buy can be bought at a much cheaper **. Mom said that she wanted to go to the Northeast to see the snow, so she could stock up on a down jacket. Although the temperature in Guangdong is not low in winter, it is wet and cold when it gets cold, and she will also Xi stocking up on thermal underwear.

Figure Douyin screenshot).

Since Kitten taught her mother to place an order with Douyin, her mother can buy it better than her. Every time, I reported to her the clothes and shoes I bought. Mom's ability to look at the fabric of clothes and calculate the cost performance is definitely above the kitten, and she used to be an amateur tailor for several years. In the past, my mother just lacked "technical support".

Mom, who loves to buy clothes, has regained a desire and vitality. This time, I will be able to see my mother's new coat during the Chinese New Year.

Life type "exquisite province": the basic plate of young people

The "exquisite province" of life is probably the basic plate of young people.

Since coming to Shanghai to work, Shishi has found that living alone is really expensive. In the area where white-collar workers in Shanghai wander, a stewed chicken rice with shiitake mushrooms costs thirty or forty yuan. When you go out to eat, you can jump from 100 per person.

In the past, when I was at home, with my parents taking care of me, tissues, toothpaste, garbage bags and milk seemed to fill automatically. Now she finds that for a young person like her, who has just graduated and finally left the job search army and found a job, life is really not cheap.

In the first days of her career, she Xi the method of careful budgeting, and even established excel** for her consumption list to control income and expenses. She didn't want to reduce her original quality of life, but also wanted to save money, so she Xi used to calculating every order and full reduction. She is reluctant to change the shower gel that she loves every day, even in winter, she likes the summer fragrance. She also recognized the brand she liked to drink, and she stocked up on it during the discount season.

Reckoning with her relieved her of stress, and she knew that when every penny was spent just right, she would not be anxious. She imagined a future where she didn't have to settle accounts, when she had a small amount of shopping freedom, but now she's happy to do so.

Because the money saved is to let her have a small voice for herself. As a newcomer to the workforce, her life is full of uncertainties, whether she chooses to persevere, choose to go back, leave, start over, or change cities, she needs to make some financial preparations for every important decision she makes.

Recently, she bought a cost-effective daily favorite in the Douyin supermarket - three cartons of milk for 100 yuan, and five bottles of laundry detergent for 40 yuan. Even if she doesn't earn much now, she still has a penchant for spending with a personal imprint on a budget.

The "refinement" that the "refinement" talked about is nothing more than to obtain a sense of life itself. Whether it is the foodie type "exquisite province", the dressing type "exquisite province", or the life type "exquisite province", "exquisite" refers to the sense of life. In the midst of uncertainty in life, find some small joys.

Compared with "everything can be saved" and "everything can be spent", "exquisite province" is a trade-off between sensibility and reason, and it is precisely knowing "what you really need", as well as "where you are" and "where you yearn for", so you can choose the required refinement in a limited way. They no longer pay for the eyes of others, but pick and choose what they really like and need within the scope of what they can afford.

Picture: "The Beginning of Money's Love").

There are many kinds of warm and good things in winter, such as down jackets, snow boots, cashmere coats, beef and mutton, wolfberry and red dates suitable for winter eating, as well as convenient small household appliances such as foot soaking buckets and thermostatic kettles, and various styles of hand creams and body ......lotionsThe conceivable winter warmth is a lot in Douyin e-commerce.

After all, people live rationally, but they also need to feel emotionally. "Exquisite province" is such a value, and the beauty of life can also be saved.

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