In the past 2023, countless changes and innovations have emerged in the fields of science and technology, digital, automobiles and home furnishings, and the way of content information dissemination is also rapidly iterating, and the public's consumption preference for content has gradually shifted from pan-entertainment to pan-knowledge. For brands, changes in user preferences and demand insights mean that marketing content needs more sense of acquisition and scene value, which is a new business opportunity emerging in the new era of technology.
On January 9, the "2024 More than Technology" customer communication meeting held by PCGo of Pacific Network Group ended perfectly in Shenzhen, with more than 100 brands participating. The conference focused on PCGo's newly upgraded content ecological capabilities, new marketing technology tools, and excellent marketing cooperation cases to explore a new chapter in brand marketing upgrading in 2024.
At the beginning of the event, Li Jie, Vice President of PCGeg, shared the development and changes of PCGeg in the past year. As a participant and witness of the times, Pacific Technology will complete a new upgrade of the brand and a comprehensive revision of the APP in 2023.
Li Jie said that in the upgrading of the content system, PConline has deepened the creation of a comprehensive scientific and technological content ecology covering industry depth, popular science interpretation, and first-class interaction. The fully revamped app also focuses on upgrading the content acquisition model, showing the selected columns and core content with depth and breadth to users more intuitively and conveniently.
This is the first major brand strategy upgrade in the 24 years since the establishment of PConline, and it is committed to building a full range of "vertical + platform" technology content services to help customers unlock new momentum for brand growth.
The data shows that China's post-90s and post-00s netizens are close to 3200 million people, this part of the new era of young people with a good economic foundation, active in the Internet, and trendy consumption concepts have become a new force in the consumer market, and at the same time drive the change of consumer demand, is one of the important customer groups that cannot be ignored in brand marketing.
Young people love melons and pay more attention to authenticity. Lin Jiongjia, executive editor-in-chief of PConline, said that Generation Z has more diversified needs for information consumption, likes the audio-visual experience brought by ** and short**, and also likes in-depth originality, and they are willing to pay time for quality content.
To this end, PConline has launched a new content IP matrix - Taiping Shengshi, creating a number of new columns such as Taiping Vision and Curious Supercharging Station, and launching the "Kezai" image IP, covering diversified content forms such as in-depth reports and live broadcasts, with a strong PCConline content logo to help the brand voice on the whole network.
In addition, there is also the ace IP column "The Power of China's Intelligent Manufacturing", which shows the hard power of science and technology at zero distance;Focus on the future trend of technological travel, analyze the new consumption economy of travel, and cover the "intelligent driving road" of the entire industry chain of new energy vehicles. The newly upgraded PConline will focus on new technologies and provide professional insight into the changes of the times to accompany the continuous growth of the brand.
In 2023, Playthings is on the way every quarter. Lin Jiongjia, executive editor-in-chief of PConline, introduced PConline's ace column focusing on young users, integrating technology and automobiles to show a young lifestyle. In 2024, the column will be newly upgraded, with the theme of "sports", and the Olympic year will go to **, Gannan, Yunnan, and Xinjiang, and more deeply combine adventure, extreme, and hard-core scientific and technological elements.
Focusing on the innovative IP column of "opening the door to wisdom" in the field of smart home, integrating the group's excellent designer resources, allowing consumers to experience the new smart home ecology in the pre-installation stage, and uniting various brands to comprehensively display the novel sci-fi experience of smart IoT and scene applications, and fully satisfying the intelligent curiosity of young users with real cases.
Helping users understand the industry is inseparable from the help of authoritative data and reports. PCConline cooperates with industry authorities to create a first-class overall packaging planning system, providing customized content services and authoritative industry data and opinion endorsement for brands. At present, a number of cooperation cases such as Samsung and Huawei have been released.
In the context of the opportunities of the AI era, PConline has also created an exclusive AI channelA campus photo contest that communicates with the younger generation;The "clockwise" column that gathers industry leaders to shape the most valuable content;Efficiently reach high-net-worth individuals in the technology x auto show column, etc., with the attitude of science and technology youth without limits, to create a diversified technology content innovation gameplay, to surprise users and satisfy the brand.
Appearance is justice, and content is value. Ge Lili, executive editor-in-chief of PCHOUSE, said that according to authoritative data insights, the new generation of consumers pay more attention to the emotional value of consumption, emphasize the supremacy of appearance, are willing to pay for interests, and are more likely to be driven by emotions. In the context of these new consumer trends, the best designers closest to the field of aesthetics can create greater value effects for brand marketing and publicity.
PCHOUSE is deeply involved in the industry, has accumulated a large number of high-quality real home scene cases, and has deep industry resources of more than 2,000 head and waist designers and more than 300,000 resident designers, which can provide brands with multi-dimensional and full-scene coverage of new commercial aesthetic marketing services.
Through a number of successful cases of technology aesthetic marketing such as Samsung, Huawei, TCL, and Fotile, Ge Lili expounded the rich imagination space brought by designer resources to brand marketing, the value of scenario-based marketing after aesthetic implantation, and the infinite possibilities of cross-border co-creation of IP.
In 2024, PCHOUSE will continue to integrate designer resource planning, drive the upgrading of brand aesthetic content assets, and launch the first IP "Private Residential Design Competition" focusing on high-end private residential design competitions in ChinaFocusing on the "City Life Home" of urban cultural tourism and "Home on the Journey", two classic design themes focusing on cross-border tourism, such as the upgrading and return of life IP, and other content matrices. Linking deep designer resources and brand marketing systematization capabilities, we provide brands with more professional, comprehensive, effective and long-term stable multi-platform channel marketing services.
In 2023, the size of China's e-sports market will exceed 130 billion, and the user scale will be as high as 4With 8.8 billion, e-sports, which was once a niche game, has gradually transformed from a single game event to a global cultural phenomenon, continuing to attract countless young users. In the continuous improvement and richness of the e-sports industry chain, content dissemination, various marketing promotions around e-sports IP, peripheral peripherals and other derivative markets have also continuously activated the potential of the e-sports consumer market.
In August 2023, Pacific Network reached an in-depth cooperation with Beijing Weijing Culture to continue to open up the dimensional wall of multiple circles, points of interest and e-sports, including automobiles and technology, to jointly broaden the user ecology and further enhance brand empowerment. At the scene of the communication meeting, Li Jie, Vice President of PCGag, Ji Zaijing, National Sales Director of BIWIN Storage, and Liu Song, Vice President of Weijing Culture, shared the successful experience of previous cooperation between technology and e-sports, and at the same time discussed more possibilities of digital and e-sports products.
Esports is like a megaphone that helps brands better connect with younger users. Liu Song, vice president of Weijing Culture, said that the e-sports industry covers the main and core consumer groups aged 18 to 40+, and with the in-depth application of artificial intelligence, big data and other technologies in the future, the e-sports industry and the technology industry will have a broader space for cooperation and development. In 2024, Wejing Culture will further cooperate with PConline to jointly explore the needs of brand customers and create more innovative marketing models and successful cases.
Ji Zaijing, the national sales director of BIWIN Storage, believes that embracing e-sports has made the brand develop better and better, and growing into a first-line e-sports storage hardware brand is like mastering a certain traffic password. If this string of traffic passwords is a set of numbers, then there is a single digit for the micro-competition culture, and a single digit is pconline.
Li Jie, vice president of PCGROUP, said that more and more brands are beginning to gravitate towards sports marketing, which is an opportunity for the esports industry. The positive energy flashes such as enterprising, hard work, and teamwork spirit contained in e-sports provide more creative marketing tools for the majority of brands. In the future, PConline will continue to rely on its unique advantages such as high-quality content creation capabilities and resource integration system, so that brands can reach users more efficiently and obtain more diversified growth momentum through e-sports marketing.
PCGroup is one of the oldest technologies in the history of the Internet, witnessing the emergence of "Big Brother" on the streets, the personal computer from a luxury to ordinary people's homes, reporting on the era of smartphones, and the AI era that is participating in the revolution.
PCGhe has not only witnessed the development and growth of the Internet and technology industries, but also accumulated a rich system of technology empowerment tools as a technology company to help brand marketing growth.
Jiang Gan, director of commercial products at PCGag, said that enterprise marketing has four major pain points: data monitoring, automatic management, intelligent creation, and management tools. Based on the professional content, industry resources, and rich product library of the PCGag platform, a strong technical foundation is formed, and then through self-developed technology, AIGC+ digital marketing ecological capabilities are integrated to fully help enterprise customers improve marketing accuracy and management efficiency, and solve many marketing pain points.
Looking forward to 2024, PCGhe will take a step forward in technology-enabled marketing, and improve its intelligent capabilities through four major marketing products: Honeycomb Intelligent Digital, AI Customer Acquisition Help, Middle Platform System, and Pocket Bee, to help brands achieve cost reduction and efficiency increase, customer revitalization, and digital management, and further amplify the value of marketing. Carry forward the advantages of vertical media to understand content and users, connect the four systematic capabilities of core strategy, vertical platform, product support, and technical support, and empower the brand's full-link hosting services for global users.
At the end of the meeting, Zhao Lingyan, general manager of PCGegroup, took the stage to deliver a speech, thanking all partners for their support to PCGeg in the past year and making a good outlook for 2024. In the new year, PCGag will continue to work with customers to explore new opportunities for technological life, e-sports and new business patterns, stimulate endless innovation, and drive the development of the industry.