Do you feel that way?BYD's new cars are not aimed at competitors too much, which is not quite the same as many competitors aiming at a competing new car and attacking fiercely.
BYD gives us the feeling that it is relatively calm, going its own way, and not deliberately targeting anyone. With the explosion of the ideal series, many competitors quickly launched the same model and the same configuration to fight back, but we did not see BYD release this kind of product, but instead launched the Denza series to the market. I think DENZA is also a brand new series, and there were no similar products on the market at that time. To put it simply, BYD is doing itself and not maliciously competing, is this demeanor?Apparently not!
Many friends don't know very well that BYD had a new theory more than ten years ago: called the kangaroo theory. Many people have probably heard of wolf culture, many companies encourage aggressiveness, to be aggressive, but the kangaroo theory is different. The kangaroo theory is that even if there is no competitor, you have to run yourself, you don't need to deliberately chase your opponent, you just need to run yourself. This can be explained, BYD never looks at competitors when releasing new products.
Do you think BYD Auto has a similar culture in recent years?Not really!Many years ago, most car companies in the fuel car market were rolling up in the first volume, volume fuel consumption, volume configuration, but BYD Auto has some more differentiated settings. For example, F3DM, which is BYD's earliest new energy vehicle, is actually equipped with a solar sunroof, which is amazing enough even now. It is worth mentioning that more than ten years ago, Surui had a remote control key, which could control the forward and backward of the new car.
What's more interesting is that BYD also has a car called Sirui, this new car not only has a good cost performance, but also has a night vision system. In fact, BYD has gained a large number of fans in the era of fuel vehicles, but it is not as violent as it is now.
Personally, I still appreciate BYD's approach. You can take a look at the electric vehicles on the market, there is an obvious problem recently, that is, the homogeneity phenomenon is becoming more and more serious: the extended range power is popular, and a large number of new extended range cars are on the market;6-seater popular, 6-seater SUV on the market every day;The screen in the car is getting bigger and bigger, the configuration is getting higher and higher, and many new cars have almost become Internet celebrity elements, isn't this plagiarism?I really hope that more and more car companies will develop new cars with high originality, rather than a large number of imitations.