BYD has always been in a leading position in the field of new energy vehicles, and its plug-in hybrid models and pure electric models have good market performance. However, with the continuous emergence of competitors, BYD's plug-in hybrid model sales began to decline.
According to the Production and Sales Bulletin, BYD's plug-in hybrid model sales in November were 131,228 units, declining month-on-month for the second consecutive month. At the same time, the proportion of plug-in hybrid models in its overall passenger car sales has also further decreased to 42540,000 units, down 1 from the previous month5 percentage points. This means that BYD's plug-in hybrid models are gradually decreasing their share of the market, while the products of other competitors are gradually being recognized by consumers.
Faced with this situation, BYD needs to think about how to deal with market competition and increase the market share of its plug-in hybrid models. First of all, BYD needs to strengthen its product R&D and innovation capabilities, improve the quality and performance of its products to meet the needs of consumers. Second, BYD needs to strengthen its brand marketing and promotion capabilities, improve its brand awareness and reputation, and attract more consumers.
At the same time, BYD's pure electric products are also facing the pressure of market competition. With the continuous expansion of the new energy vehicle market, more and more competitors have begun to enter the pure electric market. Therefore, BYD needs to strengthen its R&D and innovation capabilities for pure electric products, and improve the performance and quality of its products to maintain its leading position in the market.
In short, in the face of the pressure of market competition, BYD needs to strengthen its product R&D and innovation capabilities, improve its brand marketing and promotion capabilities, in order to maintain its leading position in the new energy vehicle market. At the same time, BYD also needs to strengthen its after-sales service and customer experience to improve customer satisfaction and loyalty. Only in this way can BYD remain invincible in this highly competitive market.