Author: Sun Zhifu.
Whoever you mess with, don't mess with Huawei", Owl Che Zhi reported that after Yu Chengdong "bombarded" a certain emperor in the social ** winter test, some netizens commented.
If you can't mess with Huawei, then you can mess with other car companies
Obviously, it doesn't work, on the morning of December 11, Great Wall Motors said through the official WeChat: "Hard"?"Breaking the news"?"Revealing the truth"?And announced that on December 14, it would hold a "communication meeting on the questioning of the standard of understanding a certain emperor's winter measurement" in Beijing. In the afternoon of the same day, Yang Xueliang, senior vice president of Geely Holding Group, also joined the questioning camp.
And with the outflow of a suspected price list of the cooperation of a certain emperor, this ** war also quickly reached its peak, and many cars ** also began to criticize the platform side.
The attitude of the platform side is also very tough, and it has responded many times, and issued an invitation to the outside world, welcome to the winter test site to supervise and verify!At the same time, there will be accountability for certain **.
Tomorrow, will Great Wall Motor's "Questioning Communication Meeting" be held as scheduled, and what kind of storm will it set off at that time?Before let's wait and see, let's take a look at how a valuable winter test almost "blew up" the entire car circle.
A valuable winter test
It is understood that in 2023, the Winter Test is known as the largest new energy vehicle test in history, including new forces such as Tesla, Ideal, Xiaopeng, Wenjie, and Weilai, as well as traditional automobile manufacturers such as Mercedes-Benz, BMW, Audi, Volkswagen, Toyota, etc., A total of 51 new energy vehicles from major brands have gathered 51 new energy vehicles from major brands to Mohe, the northernmost part of China, "Shenzhou Arctic", for a harsh extreme cold test test.
Popular models such as the familiar Wenjie M5 and M7, AVATR 11, Tesla Model3, Ideal L7, L9, Xiaopeng G6, Haobo GT, BYD Denza N7, and Yangwang U8 were all present, and the lineup can be said to be unprecedentedly strong, so it has also received unprecedented attention.
According to relevant sources, in order to ensure that the test can be carried out smoothly, in addition to the platform's own staff, a large number of outsourced personnel such as site cameras have also been found. Some industry insiders said that an outsourced person who knew him revealed that a tank 300 that was not involved in the test was set on fire and burned.
According to Emperor Xiang, three core tests will be carried out in extremely cold conditions of minus 40. The test results that have been released so far include the overcharging test, the winter range evaluation of 19 plug-in hybrid extended-range models, the winter range evaluation of 17 pure electric sedans, the winter range evaluation of 14 pure electric SUVs, and the night snow ACC brake elimination competition of 51 models.
The first supercharging test used a third-party liquid-cooled supercharging pile with an actual power of 400kW to charge five models with an 800V platform architecture, and the final results are as follows:
The results of the winter range evaluation of the 19 plug-in hybrid extended-range models in the second session are as follows:
The test results of the winter range evaluation of 17 pure electric sedans are as follows:
The results of the winter range evaluation of 14 pure electric SUVs are as follows:
In the night snow ACC braking elimination competition of 51 models, the first level of night snow ACC at a speed of 60km/h For static fake car tests, 17 cars passed the test and advanced to the next round, namely Denza N7, Formula Leopard Leopard 5, Yangwang U8, Wenjie M5 EV, Wenjie M7, AVATR 11, Feifan F7, Zhiji LS6, Baojun Yueye, Mengshi 917, Li L7, L9, Xpeng G6, Haobo GT, NIO ET7, and Tesla Model 3 and Model Y.
In the second level, 8 cars passed the test to advance to the next round, namely Denza N7, Yangwang U8, Wenjie M5 EV, Wenjie M7, AVATR 11, Xpeng G6, Li L7 and NIO ET7.
In the third level, 4 cars passed the static fake car recognition test at night at a speed of 40km/h, namely Yangwang U8, Denza N7, AVATR 11 and NIO ET7, while Wenjie M5 EV, Wenjie M7, Xpeng G6 and Ideal L7 failed to pass the test.
The top three were not announced, but the pure electric range achievement rate of hybrid models was announced. However, it was this list that caused Yu Chengdong to "fire" overnight.
Yu Chengdong took the lead in "firing the gun" and aroused the chain of winter tests
Judging from the public winter test results, the pure electric mileage of the M7 extended range version is 553 km, pure electric achievement rate of 316%, ranking first from the bottom. The first-ranked U8 pure electric achievement rate is as high as 8508%, the gap is huge.
On the evening of December 8th, AITO Automobile's official Weibo released "Fearless of the Cold, the Official Interpretation of the Winter Test Performance of the Wenjie Series Models", in response to the fact that the new M7 ranked at the bottom of the pure electric range achievement rate of the plug-in hybrid group in this winter test.
AITO said that after testing**, it was confirmed that the vehicle was heated by air conditioning for a total of 71 minutes before the official test, and after the temperature in the car reached 24 degrees Celsius, it continued to heat for another 40 minutes. In this process, there are more than 10 times to open and close the doors and windows, of which the longest time is more than 3 minutes, which greatly increases the energy consumption of air conditioning. In addition, the battery in the vehicle is only 749%, with the driver and 4 60kg sandbags on board, the test will start until the battery level is 20At 4%, the range extender starts to start, and the actual battery power is consumed by 545%。
Soon, Yu Chengdong ** read the content and commented on social **: "The test of pit people, science and rigor are the basic rules that should be followed!."”
On December 9, the ** responded in the live broadcast that the endurance test standards of all vehicles in this winter test are the same, and will not be aimed at a certain model. In the test, nearly 20 hybrid models set off at the same time in formation at minus 20 degrees, and the maintenance time took more than 1 hour, which was clearly written in the test rules. During the maintenance period, all vehicles will be equipped with filming equipment, and there will be temporary situations such as not being able to turn on pure electricity, so it is necessary to start testing after all vehicles are prepared. The "40 minutes of heating" spread on the Internet is actually included in the 71-minute preparation time, which is really a rumor.
On December 11, Great Wall Motors suddenly announced on its official blog that it would hold a communication meeting on December 14 at 15 o'clock in Beijing to understand the winter test standard, and put forward four major topics.
It is understood that the cause is that Great Wall believes that its own models have been treated "unfairly" in winter tests. According to the description of the Great Wall, the company found that some of the results were abnormal after retrieving the background data of the reference model, and the remaining power of the participating models was greater than 50% in the climbing test link announced by "Understanding a certain emperor", but it was found through background data restoration that the remaining power of the participating model Blue Mountain climbing test was 23%, resulting in the failure to give full play to its real climbing ability, which is only one of the many "unfair".
Great Wall Motor also said that after communicating with "Understanding a certain emperor", it has not yet received a clear reply.
On the same day, Yang Xueliang, senior vice president of Geely Holding Group, issued a document saying that he did not agree with the evaluation results of the pure electric range achievement rate of hybrid models in the "2023 Understand a certain emperor winter test" released by the emperor, and announced the data retrieved in the background: Geely Galaxy L6 In the maintenance process before the test, the vehicle idled in place for 70 minutes, during which the door was opened 4 times, and the longest two door openings were more than 10 minutes;The Lynk & Co 08 idle in place for 71 minutes before the test, during which time the door was opened 6 times, and the longest time to open the door was 6 minutes and 39 seconds.
Yang Xueliang said that according to the evaluation rules announced in advance by a certain emperor, all vehicles should be prepared for the same time before the vehicle departs, and the actual power of all vehicles before departure should be recorded, but the actual operation is not the case.
According to the test list, Geely's Lynk & Co 08 EM-P pure electric range of 697 km, the pure electric achievement rate is 3168%, which is almost the same as the first-to-last Wenjie M7, and another Geely car that participated in the test, the Galaxy L6, has a pure electric range of 404 km, the pure electric achievement rate is 3232%, ranking third from the bottom.
In this regard, Emperor Understand responded again through the official Weibo on December 11, saying that all items in its 2023 winter test use unified test standards, which are in line with the user's car use scenario in the extremely cold environment in winter, and there is no discrimination. "At present, the winter test of Chedi is underway. At 9 a.m. on December 14, the 2023 Winter Test Open Day will be held in Mohe, and all participating car companies are invited to observe on site, which will be broadcast live throughout the process. "Understand the car emperor said.
In response to this response, some netizens expressed their support, "Tough and hard, see the real chapter." Inviting car companies to participate on site shows that they are very confident, and at the same time look forward to car companies going to the scene." At the same time, some netizens complained, "There is no lower limit for rubbing traffic, because everyone knows that the test index is different", "It's the same as ***'s approach, is it lip-synching to watch the next show".
What's even more incredible is that the questioning incident of the winter test has also been spread crazy in the entertainment industry, and for a while, many domestic drama chasing entertainment accounts collectively issued a document to stand in line, strongly supporting the test of conscience professionalism.
With the exposure of a suspected winter test brand cooperation rights**, this wave of ** has also reached a climax, which shows that the cooperation rights and interests ** have a maximum of 16 million yuan and a minimum of 6 million yuan.
As a result, the question has spread from the car companies to the masses, and the discussion about whether the platform has been "recharged" is very loud, and some "unaccustomed" ** have also joined the team of crusading against "understanding a certain emperor", and some people have paraphrased Lao Luo's words to evaluate Wang Ziru: Since you are being raised, don't talk about independent personality.
Seeing that the situation is getting more and more intense, on December 12, Emperor Understand issued a statement through the official Weibo saying that some online self-** accounts have successively published false content related to "Understanding a certain Emperor Winter Test" on the basis of unverified and factual basis, and used smear content and rumors such as "No Bottom Line**" Black Car Emperor, "Extortion" and other smear content and rumors, which have been widely disseminated and seriously misled users and industry cognition. The above remarks distorted the original intention of understanding a certain emperor to conduct the winter test, seriously damaged the company's reputation and image, and caused a bad impact. At present, evidence has been collected from the relevant self-leading articles, and reported to the relevant platforms and regulatory authorities, hoping that the relevant self-leading accounts will immediately delete the article and stop the dissemination, and understand that the emperor will reserve the right to further investigate the legal responsibility for such accounts and dissemination and proliferation.
On the evening of December 12, Weibo marked as the original host of the "Know Che Da Corgi East Gate" responded to the question of the commercialization of the winter test on its Weibo, saying, "It's pure nonsense, none of the 53 cars in the 2023 winter test have commercial cooperation, and no car company can interfere with the test and affect the test results." ”
Up to now, in addition to the test platform and the car companies that questioned the test, since ** has also become the protagonist of the incident, it is very likely that there will be **apologize to ** in the future, and even go to court. Maybe no one thought that a test almost "blew up" the entire car circle, maybe it was money that touched the "fragile" nerves of some people, or with jealousy of "peers", they took the opportunity to step on it.
On December 14th, Great Wall Motor's "Questioning Communication Meeting" will be held in Beijing, and I don't know whether the test platform will be present to the Great Wall Motor's on-site line, after all, the topics raised by Great Wall Motors are all for the winter test standards.
The standard is difficult to determine, and more than ninety percent of the "third-party evaluation" is suspected of having problems
The so-called "third-party evaluation" usually refers to organizations or individuals that have not obtained the national inspection and testing qualification certification and CNAS (China National Accreditation Service for Conformity Assessment) accreditation, claiming to compare the quality, function, design, composition, service, cost performance and other aspects of the product through their own evaluation or reference and comparison of professional test results, analysis of research data, expression of subjective use feelings, etc., and the results are mainly through **, or live broadcast to provide consumers with purchase reference.
Different from China's current national quality supervision and random inspection, and inspection and testing independently commissioned by enterprises, "third-party evaluation" is a civil and commercial behavior independent of the national judicial department, administrative organs, operators and consumers, and has unofficial characteristics.
Due to the lack of official endorsement, "third-party reviews" can easily be questioned. Nowadays, more and more so-called "car critics", after they themselves have passed the driving test of a certain vehicle, they talk eloquently, without scientific rigor to talk about, and there is no reference value for people who buy cars.
Some netizens like to call some "car critics" "car black" and "brainless blowing", and some car companies will also seize the flaws and defects of these self-** car reviews and wave the law to them. There have been many self-leading car critics who have been governed by the legal department of the car company, and they no longer dare to make nonsense casually.
It can be seen that the third-party evaluation has almost no "authority" and "credibility" at all, and as for buying a car, the reference value of the content of the self-evaluation is extremely limited. Therefore, many consumers know that they would rather believe that there are ghosts in this world than believe the mouth of car critics, and they need to test drive more and feel it for themselves before deciding when buying a car.
According to the "Investigation Report on the Impact of "Third-Party Evaluation" on Consumer Rights and Interests released by the China Consumers Association, the China Consumers Association conducted an experiential survey on a total of 350 "third-party evaluation" accounts on 12 Internet platforms such as a certain sound, Weibo, Xiao, a certain hand, and a certain station, and found that: 931% of the "third-party assessments" were suspected of having problems with the evaluation criteria.
Among them, there are many subjective assessments that lack assessment criteria;55.7% of the "third-party evaluations" are suspected of integrating commercial testing and impartiality in the mode of commercial maintenance and testing37.2% of consumers reported that the quality of the goods purchased through the **"third-party evaluation" had problems;35.7% of "third-party assessments" are suspected of being false assessments.
An automotive industry analyst said to the Owl Car Journal: There is no unified standard for the so-called winter test, and the car with sufficient strength can indeed do some in-depth car testing, which also brings a strong communication power to itself, but if the economic income comes from the advertising of car companies, and the project is to judge the performance of the model, it is logically difficult to ensure that it can be fair and just.
The China Consumers Association has also put forward three suggestions for the development of "third-party evaluation": first, the first is to work together to set industry access thresholds and increase market supervisionSecond, the platform needs to conduct account identity authentication and strengthen the review of problematic accountsThird, consumers need to improve the discriminating power of evaluation works and refuse to "only evaluate but not measure".
It remains to be seen whether these suggestions can promote the formation of standards, from the current situation of the automotive industry, the mixed car evaluation is still an effective means for many self-eyeballs and traffic, and car critics are still flocking to the distorted values of "holding black and red is also red".
Perhaps, the time has really come for the automotive industry to "see and see"!