Yu Chengdong once again stated that Huawei does not "build cars" and will dominate the automotive ecosystem in the future
Huawei has been in the automotive industry for some time, and with the birth of the brand jointly created by Huawei and Celis at the end of 2021, Huawei's reputation in the field of new energy vehicles has been opened, and more than 70,000 cars were sold last year.
As a newly established brand, it can be said that it has established a performance of more than 70,000 vehicles in one year of establishment, creating a miracle in the automotive industry.
According to the next plan, Huawei also wants to launch more high-end, high-specification experience ceiling-level industry products, but what makes Huawei full of confidence is that it has always adhered to the bottom line and has not built cars in person.
Although Huawei's current activities in the automotive sector are mainly through"Hi Ecology"、"Huawei Choice"and other modes of cooperation with car companies, Huawei has also repeatedly emphasized that it does not want to"Build a car", but the outside world has always been skeptical. But the outside world has always been skeptical.
Regarding the doubts of the outside world, a few days ago, Yu Chengdong made another statement in an exclusive interview with **, Yu Chengdong made it clear that Huawei is not going to build a car"Hi mode"with"Smart mode"It is the main direction of Huawei's cooperation.
Specifically,"Hi mode"To provide car manufacturers with overall solutions for smart cars, the cooperation between Huawei and ITA is based on this model, the car model of car companies leading the project, and Huawei mainly provides the underlying solutions for smart cars.
Therefore, the decision-making, product experience, and R&D and manufacturing of the Avita 11 products are all completed by Changan Automobile, while the bottom layer of the intelligent cockpit is completed by Huawei. The future development of this model depends on the car companies, because this model is essentially composed of car companies, and Huawei is just an add-on.
While"Smart mode"The concept is completely different, in this model, in addition to car manufacturers, Huawei will also be deeply involved in car manufacturing, as well as car sales, omni-channel marketing, and offline channel sales.
Huawei's cooperation with Xiaokang's new energy brand Celis is this"Smart mode"The two parties are deeply integrated in three aspects: technology, products and channels, and empower each other to provide users with intelligent and high-performance mobility solutions.
Huawei is deeply involved in the research and development of the Inquisition series models, not only providing relevant parts, but also comprehensively controlling the design, quality, and user experience, and upgrading the OTA.
There is also a Huawei logo on the latest Wenjie cooperation model, which also makes the outside world have a lot of doubts about whether Huawei will eventually choose to build its own car, but Yu Chengdong said that this is just Huawei's statement outside of advertising, and Huawei will not build its own car.
Yu Chengdong also said that since auto factories have the ability to build cars, there is no need for Huawei to build factories to build cars, and China's auto factories are very idle, and Huawei's strategy is to make full use of idle assets, which is also the greatest protection for social resources.
Yu Chengdong even made it clear that if you want the car factory to make a lot of money, Huawei only needs to make a small amount of money, after all, Huawei is a communication company, electrification, intelligence, and network connection are the areas that Huawei is best at, and the car factory is better at machinery.
Therefore, Huawei will take that path in the future, and Yu Chengdong's goal is to build an automotive ecological alliance, select several car companies to join, and then jointly develop to improve the experience to the extreme.
It can be seen that compared with car manufacturing, Huawei actually attaches more importance to the entire automotive ecosystem, such as Huawei's industry evaluation, hoping that Huawei can become China's Bosch and become the leading company in the core components technology of China's automobile OEMs.
In the future, through Huawei's leadership, Huawei hopes to achieve a green car brand, such as several manufacturers sharing a set of battery, engine, layout, cockpit, and intelligent driving solutions, Huawei has the ability to achieve this, which can greatly reduce the cost of repeated customization, and greatly improve efficiency and output.
In the fiercely competitive automotive industry, it is impossible to defeat the opponent alone, and it must work together with several brothers, so Huawei needs to build an ecological alliance and become the leader of the automotive industry chain.
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