"2023 is a critical year for the convention and exhibition industry. Recently, at the 2023 China Convention and Exhibition Industry Annual Conference and Zhengzhou Convention and Exhibition Economy High-Quality Development Forum (hereinafter referred to as the Convention and Exhibition Industry Annual Conference) held in Zhengzhou, Qu Weixi, president of the China Convention and Exhibition Economy Research Association, said.
With the theme of "Creating a New Ecology of Convention and Exhibition and Empowering a New High-quality Pattern", the annual meeting conducted more analysis of the confidence and confidence of the exhibition industry in the context that the economic recovery is still at a critical stage next year, while "reviewing" the post-epidemic recovery of the exhibition industry.
Statistics from the Ministry of Commerce show that in the first three quarters of this year, a total of 3,248 exhibitions of various types were held in domestic professional venues, an increase of 32 over the same period in 20194%。
Upgrade the integrated platform for domestic and foreign trade.
In accelerating the integrated development of domestic and foreign trade, the exhibition will continue to play a platform effect. **The General Office recently issued the "Several Measures to Accelerate the Integrated Development of Domestic and Foreign Trade", which clearly stated that the China International Import Expo, the China Import and Export Fair, the China International Service Fair and other exhibitions should be given full play, and a number of domestic and foreign trade integration exhibitions should be cultivated to promote the docking of supply and procurement in the domestic and international markets.
In late November, the China Convention and Exhibition Economy Research Association (hereinafter referred to as the Research Association) held a roundtable forum on China's exhibitions going global in Jakarta, Indonesia, to discuss the value and realization path of outbound exhibitions with exhibition enterprises that plan to develop overseas exhibitions. Qu Weixi said that this year, the General Office issued the "Opinions on Promoting the Stable Scale and Optimal Structure of Foreign Trade" (hereinafter referred to as the "Opinions"), on the basis of encouraging enterprises to participate in overseas exhibitions, and further proposed to support enterprises to host exhibitions abroad, which expands new horizons and new space for exhibition enterprises.
At the same time, the research association advocates and supports consumer exhibitions to sink to fourth- and fifth-tier cities, and holds consumer exhibition activities that meet market demand. Next year, we will continue to support and encourage more MICE enterprises to seek potential opportunities in fourth- and fifth-tier cities.
Qu Weixi believes that the exhibition industry urgently needs to speed up the construction of the data system and realize the transformation of data into data assets.
Zhengzhou has built a new pattern of exhibitions.
As the only national-level airport pilot zone, Zhengzhou Airport Area is the core growth pole of the Zhengzhou metropolitan area of the Central Plains Special Economic Zone and the Central Plains Economic Zone. Ji Yucheng, the second-level inspector of Zhengzhou Airport Economic Comprehensive Experimental Zone, said that in the past 10 years, Zhengzhou Airport Area has been upgraded from an airport town to a world-class airport. With the completion and operation of the Zhongyuan International Convention and Exhibition Center, Zhengzhou's convention and exhibition industry not only has the advantages of location, diversified agglomeration industries, and superimposed market advantages, but also has the policy advantages of national strategic planning.
Zhengzhou will build a new highland for convention and exhibition in central China and a new platform for inland opening-up. Ji Yucheng introduced that based on the Central Plains International Convention and Exhibition Center located in the core of Zhengzhou Airport Area, we will build diversified cooperation, bid, introduce and cultivate well-known exhibitions, conferences and activities at home and abroad, and build a comprehensive exhibition economy with exhibition as the main business and linking commerce, logistics, culture, leisure tourism, catering and accommodation.
Make every effort to build a new pattern of global exhibitions. Ma Zhifeng, deputy mayor of Zhengzhou, said that Zhengzhou will increase the support of exhibition policies, including supporting exhibition projects, cultivating market entities, building brand exhibitions, and cultivating exhibition talents.
Exhibition enterprises do a good job of "breaking" and "standing".
In 2023, it is destined to leave a strong mark in the history of exhibitions. Jiang Huai, executive vice president and secretary general of the China Convention and Exhibition Economy Research Association, said that digital transformation and upgrading are both challenges and opportunities for the exhibition industry.
Focusing on future development, it is necessary to reinterpret the relationship between 'breaking' and 'standing'. Jiang Huai said that the current urgency is how to "stand" the exhibition industry in the new patternHow to "break"?
It is a good path for exhibition enterprises to 'go global'. Huang Zhihua, vice president of Reed Huabo Exhibitions (Shenzhen), said that China has a complete production chain, and the current exhibition model will be replicated abroad, which will bring new growth to exhibition enterprises.
In the view of Chen Danfeng, chairman and general manager of Fujian Huiyuan Cultural Development Group, the domestic exhibition market is too "volume". At present, Fujian Huiyuan has put forward the "overseas exhibition" plan of internal and external exhibitions, to replicate the model in the Southeast Asian market, and then "feed" the local products to the domestic market for sales.
In Jiang Huai's view, as a convention and exhibition enterprise that is the first to test the waters, Fujian Huiyuan's internal exhibition is "established", and the external exhibition is "broken", which has become an innovative model for exhibition enterprises to go global. With the deepening of the "Opinions", more exhibition ecology and operation models will be extended, becoming a new outlet for the exhibition industry.
*: China ** News Author: Lan Xin.