The most sensitive platform for young people is probably Xiaohongshu.
The new ideas and habits of young people for the New Year are gradually converging into the way of the new generation to celebrate the New Year in the sharing of Xiaohongshu again and again.
Eating and drinking can be guilty, but in the New Year, all nonsense is allowed.
In the recommendation of [snacks suitable for the current year], all taboos disappear.
Many brands have already laid out in advance, how to make their products become New Year's goods in the eyes of young people.
Xiaohongshu has prepared a list of New Year's goods for young people in the Year of the Dragon - Sweet Potato New Year's Goods Meeting.
It is not a simple and rude delivery, but a warm color of New Year's goods for the brand.
With the help of sweet potato New Year's goods stores and other related topics, gather on-site traffic, wait until the user's attention is accumulated to the extreme, and then release the purchase potential through the on-site KOL to release the New Year's goods list.
The last offline market supermarket undertakes the user's real experience, and allows the brand to complete the most direct emotional connection with the user at the special moment of the Chinese New Year.
As long as FMCG brands can enter the list of "Super Delicious New Year Goods Festival", the marketing of CNY in the Year of the Dragon is already half of the success.
From the online New Year's goods notes planting grass, bloggers unpacking New Year's goods, to various offline supermarket linkage gameplay, it is also the best period for food and beverage brands to sprint sales. The content covers Chinese New Year's Eve dinner at home and outdoor markets, including the differences between the north and south markets, all of which are natural high-traffic topics that are very suitable for shaping and deepening brand image.
The Xiaohongshu community has become an encyclopedia of life + a guide to commodity planting in the hearts of consumers.