on the shopping platform.
Quite a few Internet celebrity snacks.
With a "high degree of education".
It has won the attention of many consumers.
They often claim to be the Academy of Agricultural Sciences.
or developed by agricultural universities.
Search for snack recommendations on social platforms.
Many bloggers also devote themselves to Amway such snacks.
Source: Screenshot of social platforms.
And call it "clean ingredients".
Healthy eating is not fat".
It is the "light of domestic products".
Some netizens immediately "rushed without brains".
Crazy Add to cart.
There are also some netizens who questioned it.
These snacks are advertised as having "high education".
Is it really developed by universities?
It's as advertised.
Healthy eating is not fat"?
So. How to identify a food product.
What about the authenticity of academic qualifications?
Highly educated" snacks.
Is it really developed by universities?
Take a "spicy strip" recommended by many snack bloggers as an example. Bloggers mostly call it "Hunan Agricultural University R&D" or "Hunan Academy of Agricultural Sciences Food", and many stores on online shopping platforms also claim so.
There are also stores with the slogan "Hunan Agricultural University Professor Research and Development", and even a store with sales of more than 300,000 indicates "Hunan Agricultural University Xi Base".
The narrative has changed back and forth, so who developed this product?
Source: Screenshot of the e-commerce platform.
This snack attracted the attention of the Shanghai Municipal Consumer Rights Protection Commission, according to the Shanghai Municipal Consumer Protection Commission, ** placed an order for this snack in the store, and found that the packaging did not have the words "Research and Development of the Academy of Agricultural Sciences or Agricultural University" on the packaging.
Source: Shanghai Municipal Consumer Protection Commission.
In order to find out whether the "education" of this snack is true or false, the Shanghai Municipal Consumer Protection Commission sent inquiry letters to the Hunan Academy of Agricultural Sciences and Hunan Agricultural University respectively. Hunan Agricultural University responded that it did not "carefully research and develop" the product, and the Hunan Academy of Agricultural Sciences also said that the product's promotion of "research and development by the Hunan Academy of Agricultural Sciences" was not true. At the same time, both agencies replied that they had no authorized relationship with the manufacturer of the product, Hunan Province Fantianwa Food***.
In addition, there is also a "Jiu0 Agricultural University" vegetable roll that also appears on the list of many "Academy of Agricultural Sciences" food, and the highest one has sold more than 30,000 orders.
Source: Promotional map of the vegetable roll of the Agricultural University.
This vegetable roll claims to be related to "Northeast Agricultural University", some say it is "campus best-selling food", some advertise "Northeast Agricultural University Food College provides technical support", and some even say that it is "supervised by Northeast Agricultural University Food College". After I actually bought it, the words "Nongda Vegetable Roll" were also written on the package. But looking at this slightly rustic packaging, one can't help but wonder if this vegetable roll is really related to agricultural universities
The Shanghai Municipal Consumer Protection Commission sent a letter of inquiry to Northeast Agricultural University, and Northeast Agricultural University replied that the school did not carry out external production and operation, and that "Jiu0 Agricultural University Vegetable Rolls" was not a product produced by the school, and the school had not carried out any cooperation with the entrusted manufacturer and the entrusted manufacturer marked on the commodity packaging.
Source: Shanghai Municipal Consumer Protection Commission.
This kind of food that advertises as having "education".
Is it really "healthy to eat without fat"?
Shanghai Yuanben Food Quality Inspection***Shanghai Nutritional Food Quality Supervision and Inspection Station) tested the nutritional composition of "Nongda Vegetable Roll".
The test found that although no preservatives and sweeteners were detected in the vegetable roll, and the peroxide value and acid value also met the standard requirements, the protein content of the snack was 749g 100g, lower than the package label of 100g/100g；The measured fat content is 218g 100g, higher than the 15 on the package8g 100g, the measured content of protein and fat are beyond the allowable error range of the national standard.
Experts at the testing agency recommend that the snack is high in fat, carbohydrates and energy, and that intake needs to be controlled. If you show off half a box in one go, it is estimated that you will really grow meat.
On May 12 this year, the Shanghai Municipal Consumer Protection Commission also named a product called "Haofu Oat Bran Ring", which claimed to be a "high-dietary fiber food" that has been "studied by oat experts from the Chinese Academy of Agricultural Sciences and the Zhangjiakou Academy of Agricultural Sciences for many years".
Source: Shanghai Internet refutes rumors.
However, the test found that the dietary fiber content of this product was 333g 100g, although it meets the requirements of the national standard for high dietary fiber food, the measured value is still significantly lower than the label value of 478g/100g。
Source: Shangguan News.
On May 18, the Chinese Academy of Agricultural Sciences issued a statement saying that its product manufacturers and products have nothing to do with the institute, and the institute has not authorized the company to use the name of the institute in any form. The Chinese Academy of Agricultural Sciences will take necessary legal measures to safeguard their legitimate rights as appropriate, and remind consumers to be cautious in identifying them.
How to distinguish the authenticity of food with "education"?
In fact, there are many foods on the market that are sold under the banner of agricultural colleges and universities and the Academy of Agricultural Sciences, so how to distinguish the authenticity of these food "academic qualifications"?
Some people in the industry said that when buying products, it is necessary to see the name of the specific scientific research unit, and if there is a vague signature of the Academy of Agricultural Sciences, such as the products that are not marked with "Provincial Academy of Agricultural Sciences" and "Chinese Academy of Agricultural Sciences", we should pay attention to careful selection.
In addition, the reporter also found that some agricultural universities and the Academy of Agricultural Sciences research and development of food will generally be displayed in the official **. For example, Shizhuang Oatmeal, which is 100% controlled by the Institute of Crop Science of the Chinese Academy of Agricultural Sciences, and produced by Beijing Special Lipid Reduction Oats Development Co., Ltd.
Source: Screenshot of Qichacha.
Search for "Shizhuang oatmeal" on the official website of the Chinese Academy of Agricultural Sciences, and you can see an introduction to the oats.
Source: Screenshot of the official website of the Chinese Academy of Agricultural Sciences.
There are also some products developed by the Institute of Spices and Beverages of the Chinese Academy of Tropical Agricultural Sciences, which can be found in the achievement transformation column of its official website.
Source: Screenshot of the official website of the Chinese Academy of Tropical Agricultural Sciences.
In short, some foods with "academic qualifications" that follow the official website will always go wrong.
In fact. For merchants.
It is better to rely on strength than to rub "academic qualifications".
than to put a lot of effort into making a fake.
Academic qualifications "decorate the façade" of goods
Quality is the key to truly winning the favor of consumers.
* Shanghai Municipal Consumer Protection Commission, CCTV, Jimu News, Nanfang***
Edited by Choi Kyo Yi.
Editor-in-Chief丨Jiang Lin.
Supervisor丨Zhong Qian.
Part** from the Internet, in case of infringement, please contact us to delete.
*Please indicate** "Agricultural TV Network".