Recently, CCTV** has attracted widespread attention to the high surcharges behind the so-called "9 yuan air ticket" of some airlines and travel platforms. The ** activity that was originally intended to attract consumers was actually full of ** consumption and additional conditions, which made many passengers who were looking forward to low-cost travel be fooled.
1. Trap: a "leap" from 9 yuan to 600 yuan
The "9 yuan air ticket" launched by the airline has caused a sensation on social **. However, when consumers rushed to buy, they found that the 9 yuan was only the tip of the iceberg. First of all, you need to purchase a 79 yuan "money saving card" to qualify for the purchase;Secondly, pay an additional tax of up to 475 yuan. In this way, the 9 yuan ticket in the publicity instantly became a big pit of nearly 600 yuan.
This kind of marketing method is obviously playing with words, attracting consumers' clicks and attention with a very low **, and then achieving the purpose of actual ticket sales through additional conditions or hidden fees. Many netizens expressed dissatisfaction with this: "You can never buy the advertised price" and "Routines are flying all over the sky".
Second, consumers need to be wary of "low prices**".
As a consumer, you must keep a clear head in the face of this kind of "low price**". The following points are worth noting:
Read the rules carefully: Before participating in any event, you should carefully read the event description and ticket purchase rules to understand if there are any additional spending or restrictions.
Multi-party price comparisons: Compare across different platforms and points in time to understand the real market** and fare levels.
Pay attention to the cancellation and change policy: Some ** tickets often have strict refund and change rules, and may not even allow refunds or changes. Therefore, you need to consider your own itinerary and needs before purchasing tickets.
Complaints and rights protection: If you encounter false advertising or fraud, you should promptly file a complaint with the relevant authorities and seek legal assistance.
Third, industry supervision needs to be strengthened.
In response to this kind of suspected fraudulent activities, in addition to consumers themselves, industry regulatory authorities should also strengthen supervision. Here are some suggestions:
Improve laws and regulations: Establish and improve relevant laws and regulations, clearly prohibit false advertising and misleading consumers, and increase penalties for illegal acts.
Strengthen information disclosure: Require airlines and travel platforms to fully disclose all relevant fees and conditions when advertising, and protect consumers' right to know and choose.
Strengthen law enforcement: Relevant departments should strengthen the supervision and enforcement of airlines and travel platforms, and promptly investigate and disclose illegal acts discovered**.
Establish a credit system: Establish a credit evaluation system for airlines and travel platforms, encourage and support enterprises that operate in good faith, and implement joint disciplinary action against untrustworthy enterprises.
IV. Conclusion. The "nine-yuan air ticket" incident once again reminds us that in the fierce market competition, companies often use various marketing methods in order to attract attention. However, if these tactics are suspected of fraud or misleading consumers, they will ultimately not only harm the rights and interests of consumers, but also damage the image and credibility of the entire industry. Therefore, as consumers, we should maintain the concept of rational consumption;As an industry regulator, it is necessary to take effective measures to strengthen supervision and regulate market orderAt the same time, enterprises should also uphold the principle of honest management, and truly provide consumers with high-quality services and affordable products. Only in this way can we create a healthy, fair and transparent market environment, so that every consumer can enjoy a pleasant travel experience.
Jiuyuan Airlines