In our daily lives, whether it's shopping, traveling, or working, we always leave a lasting impression on certain experiences. Sometimes it's because these experiences bring us great joy, sometimes because they make us feel extremely uncomfortable. What determines the depth of these impressions is not the whole process of these experiences, but the "peak" and "end" moments in them. This is the "law of the peak" that we are going to introduce today.
The "law of peaks and ends" is a psychological concept proposed by Nobel laureate economist Daniel Kahneman. This law states that people's memory of an event depends mainly on how they feel at the highest point and at the end of the course of the event. In other words, the impression of an event is determined by the strongest point (peak) and the feeling at the end (the end) of the event, and all other experiences in the process, even very important or unpleasant, are overshadowed by these two points.
This law has a wide range of applications in our lives. For example, in business marketing, merchants often use the "peak-and-end law" to improve the consumer buying experience. They may set up some surprises during the sales process, such as discounts, giveaways, etc., to enhance the "peak" point of the consumer's experience;At the same time, it will also give consumers some pleasant experiences at checkout, such as smiling service, polite language, etc., to enhance consumers' "end-point" feelings. In this way, the impression of the consumer on the whole shopping process will be greatly improved, and they will be more willing to visit the store again.
For example, in the tourism industry, tour guides often lead tourists to some scenic and shocking places to create "peak" points;At the end of the tour, visitors will be taken to special places such as souvenir shops or local restaurants to create a "final" point. In this way, the impression of the whole trip will be greatly improved, and the tourists will be more willing to recommend the tour route to others.
However, the "law of peak and end" does not always have a positive effect. Sometimes, a bad "peak" or "end" point can leave a negative impression of the whole event. For example, an unpleasant customer service experience can leave a consumer with a bad impression of the brand as a whole, even if the brand's products are otherwise excellent.
Therefore, for us personally, understanding and applying the "peak-and-end law" can help us better control our emotions and impressions. When we are faced with difficulties and challenges, we can consciously look for the positive elements in them, using them as the "peak" point, while at the same time trying to let things end in a positive way as much as possible, making it the "end" point. In this way, we can better cope with life's challenges and gain growth and progress from them.
Overall, the "peak-and-end law" is an interesting and practical psychological concept. It reminds us to pay attention to important moments in our lives and make a positive impression of those moments as much as possible. At the same time, it also reminds us to consciously control our emotions and impressions in order to better cope with life's challenges and opportunities. I hope that through today's introduction, you can have a deeper understanding and awareness of the "peak-and-end law".