In the past few months, much of Brazil has been hit by heat waves, making air conditioners and fans hot sellers this year's Christmas season. In the consumer market, consumers have shown a strong demand for refrigeration equipment. In addition to refrigeration equipment, Brazilian consumers also have items such as souvenirs, home and home appliances on their shopping lists for the Christmas season.
According to confiData provided by NeoTrust,Between December 1 and 18 of this year, sales of air conditioning and ventilation equipment in the Brazil** market increased by 29% year-on-year5%, which reflects the high consumer demand for refrigeration equipment.
Large retailers such as Magazine Luiza and Fast Shop have also adopted an aggressive marketing strategy. Since the hot weather swept through Brazil in September, magazine Luiza has seen a significant increase in air conditioning searches and sales. Fast Shop's air conditioner sales soared by 80% between September and December.
According to Eduardo Salem, Director of Marketing and Digital Channels at Fast Shop, sales in the refrigeration equipment category will increase by 50% year-on-year by the end of 2023.
Industry insiders pointed out that the demand for refrigeration equipment will continue until next year, but due to the sharp increase in demand, there is a shortage of products in the market. Some retailers are expected to receive purchased goods in February, which will play a role in easing market demand pressures.
In addition to refrigeration equipment, sales during the Christmas season were also boosted by a wave of gift purchases. According to the Brazilian Confederation of Goods, Services and Tourism Commerce (CNC)**, sales are expected to reach 689 this Christmas seasonR$700 million, up 56%。
Despite consumers' cautious approach when shopping, there are still some who choose to invest in value-added products, such as furniture and home appliances. As Christmas approaches, merchants are confident that the shopping season will be a time when sales will skyrocket.