Beijing has been snowing heavily recently, and some netizens posted that the logo wall in front of the Lenovo building was covered with snow, and some people took this opportunity to use snow as paper and hands as pens to write the word "huawei" on the covered Lenovo logo.
Judging from the information revealed in the news, the matter immediately had feedback on Lenovo's intranet, and a senior manager of Lenovo posted that "brand image and trademark are important intangible assets of the enterprise, and the company's logo is not just a simple pattern, it represents the company's values, culture and consumer trust." Therefore, malicious damage to the company's logo, especially graffiti into the image of competitors, is not only a damage to the corporate image, but also a blatant challenge to the company's reputation and business ethics. In light of this, we call on employees across the company to remain highly vigilant against such unethical behavior and to actively participate in reporting. Once verified, we will take the graffiti seriously to set an example! ”
Electric Technology believes that if this matter is a netizen P picture, it is just a habitual spoof incident; If it is done by accident, it is a harmless joke at best; As for whether it needs to rise to "serious treatment", it is best to make an internal assessment first, and before serious processing, should it also be "learned" and think about why their employees write the logo of competing products?
In the long run, figuring out why your employees are doing what they do is far more powerful than making an example.