With the brand concept of "sweetness, happiness and happiness", Mixue Bingcheng has created a unique brand image through the cute image of a snowman and warm brand tones. This brand image allows consumers to feel the warmth of the brand while enjoying milk tea, which further enhances consumers' sense of identity with the brand.
Honey Snow Bingcheng franchise fee
1.Franchise fee:
The franchise fee of Mixue Bingcheng is relatively low in the industry. Depending on the region and store size, the franchise fee will vary. The franchise fee of Mixue Bingcheng is between 80,000 yuan and 150,000 yuan.
2.Equipment Fee:
Opening an ice cream shop requires the purchase of various equipment, such as ice cream makers, freezers, blenders, etc. The cost of equipment is generally between 50,000 yuan and 100,000 yuan. Michelle Ice City 17 7 60
3.Shop rent:
Choosing a good location for your store is very important for running an ice cream shop. Shop rents vary depending on the area and size of the store. The rent of the shop in Mixue Bingcheng ranges from a few thousand to tens of thousands per month.
4.Shopfitting:
Mixue Bingcheng has a set of standard store decoration plans, and franchisees can decorate according to brand requirements. The cost of shop renovation varies depending on the size of the store and the style of decoration. The cost of shop renovation is between 100,000 and 150,000.
5.Opening Costs:
Opening a new store requires publicity in order to attract customers. Opening expenses include expenses for publicity, opening activities, etc.
Mixue Bingcheng franchise requirements
1.Funding requirements: Franchisees need to have enough funds to pay for franchise fees, and they also need to have a certain amount of liquidity to support daily operations.
2.Location selection: Choosing a suitable store location is very important for Mixue Bingcheng to join. Franchisees need to provide a suitable store location and need to meet the location criteria of Mixue Bingcheng.
3.Shop Decoration: Mixue Bingcheng has a unique store decoration style, focusing on simplicity, fashion and comfort. Franchisees need to decorate the store in accordance with the unified image of Mixue Bingcheng, including store front, interior decoration, equipment placement, etc.
4.Product**: Franchisees need to purchase raw materials from the corresponding ** place of Mixue Bingcheng, and need to make drinks in strict accordance with the production process of Mixue Bingcheng.
5.Training support: After joining Mixue Bingcheng, the franchisee will receive training support from Mixue Bingcheng. The training content includes product production technology, store operation management, service skills, etc.
6.Marketing: Mixue Bingcheng will provide multi-faceted support for franchisees. Including brand promotion support, ** activities, etc.
7.Contract term: The franchise contract term is generally 3 years or 5 years, and the franchisee needs to operate the store in accordance with the requirements of the company during the contract period.