In the hearts of the Chinese people, the word "Hongqi" is not only a car brand, but also carries the common memory and feelings of family and country of several generations. Hongqi also lives up to expectations, with leading technology and atmospheric and solemn design language, it has become the best symbol of China, and has shown the style of domestic cars on major celebrations, foreign affairs receptions and other occasions. However, its dignified and stable product style has virtually distanced itself from consumers, especially the younger generation of users. In this regard, Hongqi has been actively exploring and seeking change, hoping to better dialogue with young people, so that the brand impression of "Hongqi car, Chinese car" can establish the mind of the younger generation of consumers. In this context, combined with the trend of younger consumption, the launch of fashionable new models has undoubtedly become a shortcut to dialogue with young consumers.
In July this year, Hongqi launched a new compact SUV - HS3, with a starting price of 14580,000. How exactly does this red flag car, which has been called "the most suitable for young people", perform? Let's take a look.
1. Appearance and personality
In this era of "looking at faces", young people are paying more and more attention to the national trend, and if they want to conquer young consumers, the appearance must be eye-catching.
One thing to say, the design of the Hongqi brand has improved a lot in recent years, and it has also given us a lot of surprises on this HS3, which is not only noble and elegant but also very trendy, so that many young people fall in love at first sight.
In terms of appearance, the new Hongqi HS3 adopts the iconic family design, the front face of the vehicle continues the Hongqi "flying wing" design theme, the front of the car is equipped with a straight waterfall grille, and the top is embellished with chrome trim, which pays more attention to the sense of grade, and the two sides are equipped with split LED headlights, and the C-type LED daytime running lights are connected to the front grille, adding a corresponding lively atmosphere to the front of the car, and the visual impact is strong after lighting.
On the side of the body, the red logo on the front fenders, as well as the whirlwind-shaped wheels, interpret the sporty atmosphere of the entire side well, and the two-tone body can be optional for consumers who pursue a fashionable and sporty atmosphere and personalization. The rear of the vehicle adopts a through-type taillight, with a swing design on both sides, and the silhouette echoes the headlight cluster, which is highly recognizable when lit.
With such an outstanding appearance design, it can be said that Hongqi HS3 is completely long in the aesthetics of young people, with the blessing of the Hongqi brand and the fashionable design, driving this car not only has face but also enough personality.
2. Light luxury space, comfortable and comfortable
Hongqi HS3 is positioned as a compact SUV, with a length, width and height of 4655 1900 1668mm and a wheelbase of 2770mm, which is nearly 70mm more than the 2701mm of Honda CR-V.
Through actual experience, adults with a height of 1.7 meters have adjusted the front seats, and there is still a certain amount of space surplus in the knees and head in the second row, and there is almost one fist and four fingers left on the top of the head, and the legs are more than two fists, and the space performance is still quite good.
In addition, the main and co-pilot seats of the vehicle adopt integrated sports seats, the main driver supports 6-way electric adjustment and seat heating, the co-driver also has 4-way electric adjustment, and the rear seat also supports backrest angle adjustment.
In terms of trunk loading capacity, the official did not announce the specific volume, but thanks to the size of the leapfrog, its loading capacity is not bad, and the trunk is functionally equipped with electric, induction and rear tailgate position memory and other functions, and the practicality is very powerful. In addition, the second-row seats of Hongqi HS3 can be folded down proportionally, and emergency response can be carried out under special circumstances.
For young people's families, Hongqi HS3 can be said to be more than enough.
3. Both movement and stillness are suitable, trendy and intelligent
In terms of vehicle power, Hongqi HS3 has 2 power combinations, which are 15T+7 gear dual-clutch transmission and 2.0T+8 gear manual automatic, can burst 185kW maximum power and 380Nm maximum torque, 1The 5T engine is full of power, and it is more than enough for daily household use, if you want to enjoy the fun of passionate driving, 20t vehicle acceleration to 100 kilometers as fast as 69s, while fuel consumption is only 75L 100km, to achieve the perfect balance of performance and economy, perfect to meet the daily household and the occasional desire to go wild.
At the same time, the combination of front MacPherson independent suspension + rear multi-link independent suspension makes the tuning of the entire vehicle chassis of Hongqi HS3 mainly comfortable, which is very in line with the needs of daily use. When the vehicle passes through potholes, the chassis has excellent shock absorption, and no obvious bumps are felt in the car, and high-speed driving can also ensure a very good NVH performance in the car.
Of course, because it is specially created for young people, the tide can not only stay in the appearance design, but also cater to young people in terms of technology, out of special care for the "novices", Hongqi HS3 has lane departure warning, active braking, front and rear collision warning, reversing side warning, lane keeping assist and other L2 level driving assistance functions. SACC advanced cruise, in the speed range of 0-150km h, can automatically realize the longitudinal acceleration and deceleration of the vehicle and the lateral steering control according to the traffic and lane line conditions in the direction of the vehicle, freeing the driver's hands and reducing the driver's operating burden.
In addition, the vehicle also has a mobile phone APP remote control car, which can realize remote control and vehicle monitoring, and keep abreast of the recent situation of the car at all times; Flag 10 intelligent network system supports intelligent technologies such as navigation and voice interaction systems, bringing comprehensive and comfortable travel protection to young consumers.
Write at the end:
At present, as the post-90s and post-00s generations have become the main force of automobile consumption, it has become a new topic for car companies to promote the younger design and marketing of models, which is in line with the consumption behavior and thinking mode of young people. Hongqi actively grasps the rising momentum of the national tide, and based on the love of young consumers for national culture and national brands, the launch of Hongqi HS3 with a young and fashionable design is a positive response to the trend trend. In the foreseeable future, Hongqi will accompany young consumers in their colorful travel life with a new image of national cars.