Dong Yuhui changed his signature and returned to his hometown, and Mr. Yu apologized and responded w

Mondo Entertainment Updated on 2024-01-31

Dong Yuhui's small essay incident has recently been hyped on the Internet, and it has also successfully pushed the topic of "New Oriental infighting" onto the hot search list.

The CEO's response was tantamount to adding insult to injury, which angered netizens again and made Dong Yuhui feel exhausted.

Due to the impact of this incident, the number of fans of the official account of Dongfang Selection has decreased sharply, and the popularity of the live broadcast has dropped by nearly half.

Many fans switched to the live broadcast room of the competitor Gaotu and called for Gaotu to dig out Dong Yuhui's voice.

At the same time, New Oriental's share price has also been greatly valued by this incident, and its market value has evaporated by hundreds of millions.

Since the 12th, Dongfang Selection has not been broadcast live for two consecutive days due to Dong Yuhui's absence.

Dong Yuhui was heartbroken, and first revised his signature, changing "used to be a teacher, now a salesperson" to "pragmatic, must, solid, and me".

Many netizens believe that Dong Yuhui's modification of his signature this time was deliberately removing his identity as a salesperson, and he may have intended to leave Dongfang Selection.

The new signature indicates that he wants to relax.

Since Dong Yuhui did not broadcast live, someone found that his current IP was displayed in his hometown of Shaanxi, and it seemed that he had been wronged and went home to relax.

Looking back on the entire "small composition" incident, Dong Yuhui was attacked when the behind-the-scenes editor broke the news, and the management of Dongfang Selection had many opportunities to solve this problem, but they chose to ignore it and let Dong Yuhui and the behind-the-scenes team have contradictions.

When the conflict escalated, Xiao Sun, the CEO of Dongfang Selection, behaved very arrogantly, and when he responded, he tricked Dong Yuhui everywhere, which completely angered netizens.

Dongfang Xiaosun made at least three mistakes in the live broadcast: first, he did not properly handle the relationship between himself and his fans, treated fans as employees, and smashed his mobile phone and knocked on the table at the beginning, wanting to have a meeting with fans in the live broadcast room!This made the fans feel offended.

Secondly, when Xiao Sun explained the reason for Dong Yuhui's absence from the live broadcast, he accused Dong Yuhui of being emotionally unstable, and did not blame the behind-the-scenes team for Dong Yuhui's betrayal, but complained about Dong Yuhui.

Third, Xiao Sun revealed Dong Yuhui's income, saying that it was more than revealed in the revelations, which was also a complaint against Dong Yuhui, thinking that his salary was already very high, what else did he want to do.

Fourth, Xiao Sun classified fans who like Dong Yuhui as "fan circles", which made many people feel very confused.

Then he said that Dong Yuhui showed his attitude to him, which was also very arrogant, and seemed to think that Dong Yuhui had made a mistake.

Subsequently, Dong Yuhui, as Xiao Sun said, published a long article in response to the "small composition" incident in the middle of the night, and also expressed his opposition to the "fan circle".

However, Dong Yuhui added another sentence at the end of the article, saying that he also opposes the use of the word "fan circle" to stigmatize anyone.

This sentence is very powerful, not only to justify the name of the fans who like him, but also to fight back against Xiao Sun, mocking what the hell he is doing behind him, and calling the fans who like him "fan circle", with bad intentions.

Of course, the contradiction between Dongfang Xiaosun and Dong Yuhui is not the first time, and it has been reported that Dong Yuhui and Xiaosun often have conflicts, and Mr. Yu has tried his best to mediate.

For the continuous escalation of this incident, Yu, as the chairman, once again came forward to resolve it.

On December 14, Mr. Yu also came forward in person and issued a ** response to the incident.

In **, in the show, Mr. Yu euphemistically criticized Dongfang Selection's CEO Xiaosun.

He said that posting his personal views through his official account and speaking frequently is a sign of a lack of professionalism.

And Xiao Sun said in the live broadcast that Dong Yuhui's salary is also inappropriate, although he thinks that Dong Yuhui is young and energetic, but he is not tactful enough, I hope everyone can understand.

As for the question of the small composition, Dong Yuhui has already explained it clearly, so Mr. Yu will not answer much.

When talking about the fan circle culture, Mr. Yu admitted that he only learned about this concept recently, because he called the Oriental selection "fan circle culture".

Mr. Yu disagreed with such a statement, saying that most fans love and support Yuhui and Dongfang Selection, but there are also a small number of netizens who have ulterior motives and make some extreme remarks.

Mr. Yu resolutely opposes such words and deeds.

Finally, Mr. Yu hopes that everyone will remain rational in their favorite anchors and express their opinions in rational language.

At the same time, Dongfang Selection is still very young, the employees are also very young, and they may not be thoughtful enough to do things and speak, I hope everyone will give them the opportunity to grow, and they also welcome rational suggestions and criticism.

Judging from Mr. Yu's response, he responded to some inconsequential things in very gentle terms, and he was really sleeker than Xiao Sun.

However, he did not mention the main points of concern.

Speaking of Dongfang Selection's rapid rise to become a leader in the goods industry and the success of the transformation, Lao Yu's reputation and resources cannot be ignored, but it is obvious that Dong Yuhui's contribution is even greater.

Before Dong Yuhui became popular, although Dongfang Selection gradually turned losses into profits, the results of bringing goods were mediocre, and the stock price was not hot enough.

But since Dong Yuhui became popular last year with a variety of amazing golden sentences, his live broadcast room has soared in popularity, and his data has increased significantly, becoming a top anchor who can sit on an equal footing with Luo Yonghao and Brother Xiao Yang.

Dong Yuhui single-handedly pushed up the stock price of New Oriental, and Lao Yu and Dongfang's CEO Xiaosun were happy.

However, as the pie grows bigger, the distribution of benefits becomes a difficult problem and a test for the management.

If Dongfang Selection can't give Dong Yuhui the treatment that is commensurate with his contributions, the management will worry that he will not actively broadcast or even leave, and those customers will not give up.

Second, other members of the team may develop a jealous mentality.

If these contradictions are not resolved, Dong Yuhui will be in a dilemma, and the contradictions with the management and employees will gradually be exposed.

This so-called internal dispute incident was a wake-up call, and in the end, Dong Yuhui sadly returned to his hometown to recuperate, and Mr. Yu came forward to calm the situation.

I believe that under the inspiration and call of Mr. Yu, Dong Yuhui will return to the East for selection.

However, it is hoped that Dongfang Selection can learn from this experience and avoid similar betrayal live broadcast incidents again.

Otherwise, even after this crisis, similar problems will recur.

Related Pages