In the era of WeChat ecology, the group model has become an important way for customers to pursue cost-effective and enjoy preferential treatment. In recent years, the multi-person group model has risen rapidly in the field of social e-commerce, bringing more benefits and convenience to customers with its unique advantages. This article will analyze the advantages, brand applications, and program skills of the multi-person group model, and analyze the value of this model in the field of social e-commerce.
Multiplayer group mode.
The multiplayer group mode is a powerful tool for fission and drainage. Enterprises select cost-effective and practical products, and guide members to initiate groups in the social circle, so as to complete rapid communication, realize the commercial value of customers' spontaneous sharing behavior, and endorse acquaintance relationships, and have a higher order conversion rate.
The advantages of the multi-person group mode are: fast customer fission speed and high fission efficiency. The customer voluntarily becomes the fission center and spreads in the same circle to form a swarming effect.
For specific products, within the agreed time, with the number of people in the group as the condition, the company uses the marketing activities of the first product. Multi-person grouping is essentially a product purchase process, except that the order is no longer a single customer, but a group of customers. And based on the characteristics of grouping, enterprises can bring new customers that match the target for enterprises by limiting the rules of old and new activitiesThe cost of such a customer acquisition method is post-emptive, which undoubtedly makes the company's investment and benefits more certain.
For example, if the original price of a product is 100 yuan, the activity time is set from November 1st to November 11th. When the number of people in the group is 2 people, the product is 90 yuan;When the number of people in the group is 3 people, the product is 85 yuan;When the number of people in the group is 4 people, the product is 70 yuan. The company opens the rules for the old and the new, and gives the head of the regiment a reward of 5 points.
In the multi-person group mode, you can also set the rules for grouping**, and give the winner, the non-winner, the non-winner's superior, and the non-winner's superior dealer reward balance.
Multiplayer puzzle mode.
A brand of maternal and infant products, the main products are nutritional supplements and maternal, infant health products, maternal and infant products, etc. When the brand needs to expand customers, it will hope to be the above-mentioned customer group, because this type of customer has a continuous demand for the brand's products, and customers can consume for a long time.
After the brand sets up a multi-person group activity, suppose there is a Bao Ma who starts a group, she needs to pull a specified number of customers to join the group, so she shares the link to the Bao Ma group, and invites all the Bao Ma in the group to join the group, and the Bao Ma who starts the group and the Bao Ma who join the group can buy goods at a low price. The multi-person group model has helped the brand achieve a double breakthrough in sales and volume.
Not only parent-child mothers and infants, but also multi-person group mode is also very popular in industries that rely on social relationship chains, such as education and training, fresh food, tea and wine, life services, and beauty and skin care.
What types of products and scenarios are suitable for multi-person group mode to maximize profits?
1. The explosion has dropped directly.
For example, if you use daily necessities to make a multi-person group, customers are very sensitive to the best cognition of daily necessities, and use this characteristic to attract customers to take the initiative to join a group through low prices and quickly break up the goods.
2. Brand discounts.
Corresponding to influential brand products, through the form of discounts, to stimulate potential customers to consume, can be used in new product launches, quarter-end clearance, marketing activities and other scenarios.
3. Puncture.
Free shipping at 1 yuan, 099 yuan free shipping and other first-class strategies that seem to be close to losing money directly break through the bottom line of customer psychology. Under the attraction of such gimmicks, customers are more likely to spend impulsively, and it is easier for enterprises to start traffic sprints.
Multiplayer group mode.
On the basis of the first small program, we will build the first product management, distribution and group opening, and stimulate multiple people to distribute more channels to increase sales through commodity activities such as distribution rebates and multi-person group discounts. Through the sharing of social relationship chains, customers can enjoy the discount of grouping, or recommend new customers to place orders to earn commissions and increase the sales of goods. The distribution model + multi-person group model can introduce a large number of customers to become "pushers" for enterprises, so as to help enterprises carry out marketing and promotion independently.
The above is the introduction of the multi-person group mode, interested friends remember to like and follow!If you need a full plan or other questions, you can send us a private message.