Pinduoduo's performance has soared, and the vast majority of people have low incomes, and the reasons behind it have been revealed
Pinduoduo is a cheap group deal**, and it has grown very fast since the day it was born. One of the main reasons is because it addresses the majority of low-income people. At present, while China is developing rapidly, there are still a considerable number of people still living in a low-income state. Migrant workers are generally low-income workers, migrant workers, and low- and middle-income families, and their purchasing power is limited to a certain extent. As a result, Pinduoduo became their first choice.
First, it uses the "** method to keep the price of goods lower, so as to better cater to the spending power of those who are on low incomes." In traditional e-commerce platforms, customers generally make purchases for a certain amount of money. Pinduoduo, on the other hand, gathers customers and buys things at low prices. Collective procurement reduces expenses per person, making it affordable for more low-income people. Therefore, Pinduoduo's "** way has brought an affordable way of shopping to the majority of users.
Secondly, Pinduoduo expands the purchasing power of customers through social sharing. Pinduoduo's "** is a group form of friends that can be discounted if a certain number is met. In this way, customers can actively share product information, and others can also join in their consumption. For low-income people, they generally have a wider social circle, and they can enjoy more discounts by inviting friends and family to shop together. Mutual assistance and sharing among relatives and friends can enable more people to use their meager economy to get more benefits and increase their purchasing power.
In addition, Pinduoduo has also brought more cheap products to consumers, such as direct procurement of agricultural products. "Agricultural direct marketing" is a way to make direct transactions with farmers, avoiding traditional logistics links, and instead providing low-cost agricultural products to users. As a result, customers can buy cheaper and fresher food on Pinduoduo. For low-income groups, agricultural production is often an essential part of their daily lives, so it is crucial to be able to purchase them at low prices. Therefore, Pinduoduo has made most people have more choices for bargains through channels such as direct procurement of agricultural products.
To sum up, Pinduoduo is growing fast, and one of the important factors is that most people have low incomes. It solves the consumption needs of low- and middle-income groups by means of price reduction, social sharing, expansion of purchasing power, and cheap agricultural products. By reducing customer spending, Pinduoduo provides a large number of low-income groups with the opportunity to buy goods, allowing them to enjoy more without being wealthy. This is also the reason why Pinduoduo has been able to grow rapidly and take a leading position in China's e-commerce sector.