On December 20th, in the ** business district of Jinan City, a community soup and health restaurant was preparing and was about to open. Many people don't think that the business of this urban store is related to the Chinese herbal medicine cultivation industry in Weigou Village, Dashanli. "This is a rural operator who is helping us to expand the sales channels of our products. Sun Maocai, secretary of the party branch of Weigou Village, said that the development of rural industries should be integrated into the city and into the market mechanismHiring an external rural operator is to use market logic to operate the village.
Weigou Village, Liubu Street, Southern Mountainous Area, Jinan City, is located at the northern foot of Mount Tai and the neighbor of Medicine Township. In recent years, through the active introduction of talents and intelligence, Weigou Village has developed Chinese herbal medicine planting projects such as Taishan Huangjing and Taishan Gongju. In this process, Lv Hongmin, a Chinese medicine venture capitalist who lives in Jinan City, and Ding Xiangdong, a Chinese medicine expert, have become increasingly close to Weigou.
In the interaction with professionals, Sun Maocai, who has done stone business, is also upgrading his understanding of the path of rural revitalization. "Running the village in an enterprise mode can organize people, money and goods more effectively. He believes that in the development of rural industries, it is necessary to act in accordance with the rules and laws of the industry.
However, Weigou Village has no advantages in technology, capital, and talents. "Personally, after all, I am a farmer, and my ability and level are limited. Sun Maocai told the rural public reporter, "But as the secretary of the village party branch, I have the responsibility to find a development path for Weigou." Hiring an external operator is his attempt based on this consideration.
As early as 2020, Sun Maocai contacted a team in Taiwan, but the other party failed to negotiate because the other party's fees were too high. Later, he got acquainted with Lu Hongmin, Ding Xiangdong and others. With their help, the Weigou Chinese Herbal Medicine Planting Professional Cooperative was officially registered and established in December 2021.
Lv Hongmin also introduced Chen Yong, an entrepreneur from Liaocheng, and Yin Yifan, a "post-00" new practitioner who returned from Beijing, to Weigou. On November 2, 2023, at the launching ceremony of the 3rd Weigou Village Chrysanthemum Cultural Festival, Chen Yong, Lv Hongmin, Ding Xiangdong, Yin Yifan and others received the letter of appointment and officially became the first batch of rural operators in Weigou Village.
On November 2, 2023, at the launching ceremony of the 3rd Weigou Village Chrysanthemum Cultural Festival, Lv Hongmin and others received the letter of appointment from the rural operator.
At present, the youngest of the rural operators in Weigou Village - Yin Yifan.
At present, Yin Yifan is mainly stationed in the village, and carries out new creation, publicity and activity planning in Weigou. "On November 19th, we cooperated with a well-known car brand to hold a car club in the village, and the response was very good!He said that after the beginning of spring next year, he plans to carry out more similar activities to increase the income of villagers.
On November 19, 2023, the rural operator organized a car club in Weigou Village. This is a Xi experience of making pills by citizens participating in the event.
The community soup and health restaurant, which is about to open, is also specifically responsible for the preparatory work by Yin Yifan. "Through the takeaway platform, it is more convenient for the public to taste the health soup prepared by TCM experts. Lu Hongmin said, "In this way, the yellow essence and gongju produced in Weigou Village have more sales." ”
On December 5, Lv Hongmin also invited experts from Shandong Lunong Planning and Design Institute to the village to inspect and discuss industrial planning. It is understood that ginseng, pomegranate and other planting projects in Weigou Village are in the pipeline.
We want to organize an operation team with technology, understanding of operation and management, and help Weigou Village find its own position in the industrial chain. Sun Maocai expressed his belief that the rural operator will enable the small mountain village to better realize the docking with the city, participate more in the urban division of labor, and effectively promote the revitalization of the rural industry.
Bian Liang, a mass reporter from the popular newspaper industry