2023 is a foregone conclusion, 2024 is coming, and all major appliance brands have entered the final sprint;At the end of the year, major brand manufacturers are also intensively planning new layouts, striving to take the lead at the end of the year and seek opportunities for the upcoming 2024.
Changhong air conditioning is no exception, it is reported that on December 27, 2023, the Changhong air conditioning new product launch conference will be held in Chongqing, according to people familiar with the matter, this conference has a lot of highlights, in addition to the usual launch of new products with good appearance quality and market competitiveness, this conference also has a big move!
Changhong air conditioning Chongqing press conference, very different
Different from the previous simple product release, the reporter learned that this year's year-end press conference of Changhong Air Conditioning was defined as "Changhong Air Conditioning 2024 Brand Renewal and New Product Launch Conference", which can be seen through the title, and this conference has a part that has never appeared before - brand proposition upgrade!In addition to the product release, Changhong air conditioning will officially announce the future brand proposition to the industry in the form of an official press conference. This is undoubtedly an important element worth paying attention to for the industry.
If you know enough about the industry and have a deep enough observation of Changhong air conditioning, you will find out. Changhong air conditioner, which chose to release the new brand proposition at the end of the year, has actually entered the "first year of brand operation" in 2023. Looking back on this year's Changhong air conditioner, it has changed the low-key style of focusing on product quality and intensive cultivation channels in the past, which can be described as a frequent move, and through a series of high-level marketing events, the in-depth coverage and strong communication of the brand have been realized.
This summer, Changhong air conditioning, which has been gaining momentum for a long time, swept the whole network in Chengdu with a series of communication events called "Changhong made air conditioners, built for a long time, and made them very well".As the only designated cooperative home appliance brand for the Chengdu Universiade, Changhong Air Conditioner provides athletes with "Panda Lazy Air Conditioner" full of Sichuan characteristics, and shows off the strength of Changhong Air Conditioner Seiko on the international stageHand in hand with China's high-speed rail, with the help of China's speed to interpret the quality of China's manufacturing. With a series of highly infectious marketing and public relations events, Changhongkong has successfully won hundreds of millions of communication voices, "killed" out of the encirclement in the fiercely competitive air-conditioning stock market, and reinterpreted the value of the national brand of the times.
So what other big news will be released about the new brand proposition at the end of the year?Changhong air conditioning brand, which has been deeply cultivated for 28 years, has what kind of plans for the future air conditioning market?In line with this scheme, what supporting measures will Changhong air conditioning take at the level of brand communication and construction?Only the above few questions, I believe that this Changhong air conditioning conference has been full of highlights, full of expectations.
The theme of the conference was named "The Next Outlet", which sparked more conjecture
Conjecture 1: The tuyere of the product
Counting the past, Changhong air conditioning with hard core strength, keen market sense of smell and extraordinary insight, whether it is leadership or market recognition, Changhong air conditioning products have never disappointed dealers and consumers. For example, the new shared air conditioner for living rooms and restaurants will be released in 2022 and the fully dust-free fresh air air conditioner will be launched in 2023, whether it is from the design concept, product quality, or user experience to the final market performance, the products launched have all become industry benchmarks. So according to the theme of this conference - "The Next Outlet" and the industry's emerging trend of large tuyere products, is the new product released by Changhong Air Conditioner a large tuyere product?In addition to the big tuyere, with Changhong's 28 years of rich technical accumulation of air conditioners, what innovative concepts will be given to new products?And whether the pricing strategy of trending products with new concepts is also as sharp as Changhong's past products?The answer to the question will be revealed on the 27th.
Conjecture 2: The tuyere of the industry
Innovation has always been an important label of Changhong air conditioning brand, according to people familiar with the matter, this conference, Changhong air conditioning also has a heavyweight release, or will lead the air conditioning industry into the next era. As early as 1995, an air conditioner called "Daqing Kuai" quietly came out, which was praised by the industry as "a generation of magic machine", and it was this full DC inverter air conditioner that brought China's air conditioning industry to the era of DC inverter, which is undoubtedly the tuyere of the year. And this year, the new breakthrough released by Changhong air conditioning can also lead China's air conditioning industry to achieve a new leap forward?Or, as the theme of the conference is, to lead the industry into the "next outlet"?Everything is so exciting.
The next outlet is coming, what is the new brand proposition of Changhong air conditioner?What kind of high-quality products will be leveraged to stimulate the market and demand?What is the new breakthrough leading the industry?The launch event was held at Chaotianmen Wharf in Chongqing, and the sail-shaped architecture of the InterContinental Raffles City seems to speak for itself. Looking forward to the official opening of the "next outlet"!