What signals do the personnel changes of large companies in the logistics industry reveal?

Mondo Workplace Updated on 2024-01-28

** Tucmedia (ID: TUCMEDIA).

Author |Yang Hongyuan.

Edit |Gui Xiang.

2023 is coming to an end, and it's time for the annual stocktake.

Looking at the entire logistics industry, what is worth reviewing this year?Taking this opportunity, this article would like to take stock with you of the adjustment of key figures in this year's logistics ecology and the logic behind them.

In an organization, changes in key people are usually not a single event, but are often accompanied by large-scale organizational changes. This, in turn, often means that the company's development strategy is shifting.

Teachers' Day on September 10 seems to have become a special time for Ali to make important personnel changes, and it was on this day that Ma Yun handed over the baton to Daniel Zhang four years ago.

On this year's Teachers' Day, Daniel Zhang stepped down as chairman of the board of directors and CEO of Alibaba Group, and "veteran" Tsai Chongxin took over the baton. Some people in the industry believe that this represents that Ali will return from the "Tmall era" to the "** era". Judging from the various layouts of JD Retail, Pinduoduo, Douyin and Kuaishou in retail, this speculation is not unreasonable.

However, this is not the only result of Alibaba's organizational restructuring. In fact, the "top leaders" of many sectors of Ali have been adjusted, after all, this change is the largest restructuring plan since its establishment 24 years ago.

Taking advantage of this organizational structure adjustment, Alibaba intends to spin off its business segment and seek independent listing and external financing.

At the end of September this year, Cainiao submitted an IPO application to the Hong Kong Stock Exchange, becoming the first business group to start the IPO process after Alibaba's "1+6+N" organizational structure reform. Since then, although the split plans of other sectors have been shelved, the Cainiao IPO has continued as usual.

At present, Cainiao has become Alibaba's third largest income**, which is where it can win the confidence to be the first to go public. At the analyst meeting after the release of the latest financial report, Tsai Chongxin, chairman of Alibaba Group, personally cheered for the rookie: "We are full of confidence in the business fundamentals of the rookie. ”

According to the financial report, in the third quarter of this year, the rookie achieved 228Operating income of $2.3 billion increased 25% year-over-year, with an adjusted EBITA of 9.0.6 billion yuan, compared with 12.5 billion yuan increased by 6 percent year-on-year25 times. It shows a steady and strong growth trend.

According to Alibaba's 2023 fiscal year financial report, 70% of Cainiao's revenue comes from external customers.

Alibaba's organizational structure adjustment is considered by many to be "the masterpiece of Jack Ma's return". Similarly, in this year's organizational structure adjustment, JD.com also revealed a strong sense of the founder's return.

The retail business is the foundation of JD.com, contributing 87% of the group's revenue, so JD.com's organizational restructuring first started with the retail sector.

On April 9, JD Retail started organizational reform, changing the original business group system to a business division system. The business unit will be divided into specific business units according to the subdivided categories, and the self-operation and POP will be opened up within the category to form a whole, and the full responsibility will be delegated to the person in charge of each category.

This structural change continued into November. On the evening of November 15, JD.com issued an announcement: Xu Ran, CEO of JD.com Group, will concurrently serve as the CEO of JD Retail. This personnel change is the first time in many years that JD.com has once again combined the two key roles of the group CEO and the retail CEO, which to some extent means that JD.com's attention to the retail sector has not been relaxed.

In the past year, JD Retail has faced a severe test in revenue and user growth, and its revenue in the third quarter of this year increased slightly by 006%, the growth rate in the last quarter was 5%, which was lower than the average growth rate of the industry.

However, after the implementation of the "low price strategy", JD.com's user growth has finally increased significantly after many quarters. According to the data, as of the end of October, the number of goods subsidized by JD.com's 10 billion yuan has increased by 2 times compared with 618 hours this year, and the scale of channel users has also increased by nearly 5 times compared with June;JD 99. The number of users of the free shipping channel has increased by 28 times compared with 618, and the number of orders has increased by more than 35 times.

JD.com's large-scale organizational structure adjustment naturally did not leave the logistics sector behind.

On the morning of June 26, JD Logistics announced that Yu Rui, CEO of JD Logistics, resigned as executive director, CEO and authorized representative due to personal health reasons, and Hu Wei, the former CEO of JD Industrial Development, took over.

Following the unified rhythm of the group, JD Logistics implemented the division system at the headquarters, focusing on core businesses such as ** chain and express delivery, and established a front desk division. At the regional level, the original division of seven regions will be abolished, and the provinces will be regarded as specific business units, reporting directly to the heads of relevant business divisions of the headquartersAt the same time, the rights and responsibilities of each province have also changed greatly, and they will have greater rights in business decision-making, management, personnel appointment and dismissal.

After Yu Rui resigned as CEO of JD Logistics, he also resigned as chairman of Debang Logistics, but this personnel change did not have a big impact on Debang. According to the situation learned by the Yunlian Think Tank, since Huang Huabo took over the post of general manager in the third quarter of last year, he has been responsible for the main work of Debang.

On November 15, JD Logistics released the performance report for the third quarter of 2023, according to the data, JD Logistics achieved double growth in revenue and profit in the third quarter, of which the total revenue was 41.7 billion yuan, a year-on-year increase of 165% and adjusted net income of 8400 million yuan, a year-on-year increase of 89%, reaching the best profit level in the same period since listing.

This year may be the first year that JD Logistics has made a profit, but the main "heroes" of the profit are Debang and Yueyue. Under the "new situation" of Liu Qiangdong's return and Jingdong Logistics' change of leadership, Jingdong Logistics still needs more achievements to show itself.

On January 10, ANE Logistics announced that Wang Yongjun resigned as the chairman of the board of directors and executive director, and no longer served as the company's authorized representative, chairman of the company's nomination committee, and members of the company's environmental, social and governance committee and strategy committee.

At the same time, Qin Xinghua, an executive director and chief executive officer of the Company, and Chen Weihao, a non-executive director of the Company, have been appointed as co-chairmen of the Board.

Obviously, this personnel adjustment of Aneng is a continuation of the strategic change that began in September last year, and Aneng bid farewell to the "iron triangle era", and the founder is in charge.

What is more noteworthy is Chen Weihao, who is currently the largest shareholder of ANE, and Chen Weihao's appointment as the chairman of the strategy committee means that investors have a significantly greater and greater say in ANE.

On June 28, at the 13th anniversary celebration of Aneng, Qin Xinghua and Chen Weihao appeared together and interpreted the development goals of Aneng. At present, ANE has ended the original development stage of pursuing scale growth and has begun to enter a period of refined management and brand effect. In the first half of this year, Aneng achieved 5Gross profit of 5.3 billion yuan, adjusted profit before tax exceeded 31.4 billion yuan, to achieve a turnaround.

As the "leader" of the industry, Aneng's strategic choice also represents the common practice of many network-wide express transportation. According to the Yunlian think tank, this year's LTL express industry "war" basically subsided, the performance of mainstream express companies show a "slight decline in cargo volume, income rise" situation, is expected this year major express companies will achieve breakeven.

However, according to the internal news of Aneng, the goal set by Aneng for itself next year is not simple, and it will continue to seek to increase the volume of goods while keeping the profit performance unchanged.

On November 28, Shenzhen SF Express Co., Ltd. underwent industrial and commercial changes, and Huang Yun stepped down as the legal representative and chairman, and was replaced by Huang Sihai.

Huang Yun joined SF Group in December 2016 as an assistant CEO, and was responsible for the work of express, intra-city, courier strategy and close corporate integration, and was also the legal representative of SF Express and the founder of SF intra-city.

However, although it is highly reported that the "head of SF Express" has been replaced, this personnel adjustment mainly affects the strategic department of SF. The actual operation of SF Express has always been the responsibility of Huang Sihai. According to SF Express insiders, before Huang Yun left office, Huang Sihai also reported directly to Wang Wei.

In February last year, Huang Sihai was appointed as the assistant COO of the group and the head of the express business department, assisting the COO of the group in charge of the related work of the O line. A person close to SF told the Yunlian Think Tank that Wang Wei attaches great importance to the O line in internal management, and he is currently personally grasping it, and the group's current four assistant COOs are Wang Wei's henchmen.

This year, SF Express has also undergone important personnel adjustments in the same city. On December 1, Sun Haijin, Executive Director and CEO of SF City, officially became the Chairman of the Board of Directors of the Company, and also served as the Chairman of the Nomination Committee and a member of the Remuneration Committee.

In the first half of this year, SF City turned losses into profits and began to become a contributing point to the Group's performance.

In March this year, it was reported that Fu Qiang, the former senior vice president of Didi, had joined the Full Truck Group and took over the Full Truck Platform Division and Regional Business Division.

The platform division is one of the most important businesses of Full Bang, including the yellow pages of shippers and online transaction commissions. The regional business unit is the innovative business of Full Bang, mainly entrusted freight business. In 2021, Manbang began to launch a service for small and medium-sized enterprises that have delivery needs but lack logistics experience, and launch services for enterprises to dispatch and find cars to match high-quality drivers, and follow up the whole process of order transportation.

Fu Qiang left Didi as CEO of the Urban Transport & Services Business Group, where he was responsible for growth and new customer acquisition. In 2023, customer acquisition is one of the key tasks of Full Bang, and Fu Qiang's joining is considered to be to find strong talents for this goal.

According to the third-quarter financial report released on November 20, the Full Gang should have achieved its goal.

The average monthly activity of shippers in the third quarter increased by 150% to 2.13 million, and the penetration rate of shipper users also continued to increase, with 3.79 million active drivers in the past 12 months, and the number of active users on both ends reached a record high.

The management introduced at the investor meeting held before the market that the increase in the monthly activity of shippers mainly comes from high-quality direct passenger shippers, reflecting that the small and medium-sized direct customer market has huge room for growth.

At the same time, Full Bang's revenue in the third quarter also performed well, with a year-on-year increase of 252%, up to 22600 million, non-GAAP net profit of 8300 million yuan, a year-on-year increase of 676%, corresponding to a net profit margin of 365%, which continued to increase from the previous two quarters.

In addition, it is worth noting that many car companies have also undergone large-scale personnel changes this year, such as China FAW, Dongfeng Motor, Changan Automobile, Great Wall Motor, etc.

People who are familiar with the automobile industry should understand that state-owned enterprises will have a fixed frequency of personnel adjustments, and some of the personnel adjustments that occur in car companies are the first to do this. However, there are also some adjustments due to business reasons, such as Great Wall Motors, Huawei Motors, etc.

As a participant in the logistics ecosystem, the changes that occur to the automobile industry will still have a certain impact on the logistics industry. Because some car companies are the main customers of logistics companies, some provide means of production for the logistics industry, and some are both.

Looking back at the key changes that have occurred in the logistics ecology this year, we will find that many of them are generated around the "No. 1 position". In fact, changes in key people play a "signaling" role in addition to business needs. For example, in the context of new development, the direction of enterprise development is undergoing a major shift.

There are so many important personnel changes in 2023, which to some extent represents the unpredictable development of the industry.

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