Huawei officially "made a force"!The mobile phone business is back on the track, and the goal for 2023 is clear
Huawei mobile phones have suffered big losses in the past two years, and they were originally the first in China.
1. Huawei's mobile phone, the world's second, has been affected by US sanctions, and Huawei's mobile phone business has plummeted, and its annual sales have fallen to only one-tenth of its peak.
Under several rounds of U.S. sanctions, Huawei's CEO Yu Chengdong has repeatedly expressed his difficulties. He has previously said that the extremely unfair ban in the United States has put Huawei in a very difficult position.
However, the U.S. sanctions did not make Huawei choose to compromise, and Yu Chengdong also stressed that Huawei is committed to continuing to roll out technological innovations and bring the best technology and innovation to consumers, no matter how difficult the situation is.
Adhering to the goal of technological innovation, Huawei was reborn against the difficult trend, although the mobile phone business has suffered a bolt from the blue in the past two years, Huawei's years of technology accumulation and support for the domestic industry chain have made it usher in a turnaround two years later.
In September 2022, Huawei released the new domestic flagship Mate50 series of Huawei mobile phone series, which heralds the return of Huawei mobile phones and will also help Huawei mobile phones return to the top level.
With the advent of 2023, the goal of Huawei's mobile phones is also clearer, and Yu Chengdong previously threatened that Huawei will return as the king in 2023, which is by no means bragging. In the author's opinion, there are three main reasons why Yu Chengdong scored so low.
First, Huawei has opened up the internal ** chain;In the past, Huawei mobile phones had to rely heavily on foreign chip imports;When the United States cut off Huawei's external ** chain, Huawei's mobile phones entered an unprecedented predicament.
Fortunately, after the support of the domestic ** chain, as well as the efforts of the past two years, 70% of the parts of Huawei's mobile phones have been localized, including domestic high-spec screens, as well as Huawei's self-developed Hongmeng system, XMAGE imaging system, etc., all software and hardware are localized.
Secondly, Huawei's mobile phone sales stopped falling and rebounded. As mentioned earlier, Huawei's mobile phone sales have fallen to only one-tenth in the past two years, and its market share fell to 7% in the fourth quarter of 2021.
But in the second half of 2022, Huawei's mobile phone sales recovered significantly, and in the fourth quarter of 2022, the domestic market share increased to 95%, the data released by the research agency is 74.4 million units, so the sales of Huawei mobile phones in the domestic market in this quarter have exceeded 7 million units.
The rebound in sales of Huawei mobile phones is fundamentally due to the market performance of the Huawei Mate50 series, which has been loved by consumers, so the market share of Huawei mobile phones has begun to recover.
Finally, Huawei phones began to drop in price**. In the past, Huawei's mobile phones could not be mass-produced due to the lack of cores, so they had no advantage in the market, but with the increase in the localization rate of core components, the situation has changed.
When the production capacity of mobile phones increases, Huawei can also reduce prices**, such as in the past, the author found that some channels have made Huawei Mate508GB+256GB the price to hand 4539 yuan, compared with the first 5499 yuan There is a discount of nearly 1,000 yuan.
There is no doubt that with the price reduction of Huawei's Mate50 series, the originally popular mobile phone will inevitably become more popular and become the object of many consumers who have been waiting to buy.
In this way, the increase in Huawei's mobile phone sales is an inevitable event, coupled with the fact that Huawei will launch the P60 series and Mate60 series this year, Huawei's dual flagships are back on the stage, indicating that Huawei's mobile phone business will also get back on track, which is why Yu Chengdong has threatened that Huawei will return to the king in 2023.
Judging from the current situation, Huawei is fully prepared. So, are you optimistic that Huawei mobile phones will return to the first place in the country?