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In a residential area in Chengdu, white-collar worker Zhang Lei recently started cutting and dyeing her hair at home.
Once, she would go to the barber shop every month for a professional hair treatment.
However, in recent months, she has found herself more inclined to deal with these things at home.
Meanwhile, in Hangzhou, freelancer Chen Tao made the same choice.
He used to go to high-end barbershops to enjoy the service, but now prefers to cut and dye his hair at home.
This trend reflects the current changes in consumer haircut choices.
There are several reasons why more and more people prefer to cut and dye their hair at home rather than go to the barbershop.
First of all, economic factors are an important point to consider.
As the cost of living rises, people are looking for more economical ways to spend.
Treating your hair at home can save you a lot of money on your hairdresser.
Secondly, the popularization of technology also plays an important role.
There are now many tutorials and tutorials that teach people how to cut and dye their hair at home. These resources make do-it-yourself a viable option.
In addition, the flexibility of time is also a factor. Going to the barbershop usually requires an appointment, but doing it yourself at home can be done at any time, which is more in line with the needs of busy lives.
Also, the need for personalization and creativity is growing. People want to create more personalized hairstyles by doing it themselves, which gives them a sense of accomplishment and satisfaction.
Still, professional barbershops have their irreplaceable advantages, such as professional technology and equipment, as well as a well-rounded experience for their customers.
As a result, barbershops can attract customers by improving the quality of service, adding personalization options, and adjusting pricing strategies.
To sum up, there are many reasons behind the trend of cutting and coloring your own hair at home.
For consumers, the choice of getting a haircut at home or going to a barber shop depends on their different considerations of cost, convenience, and personalized needs.
For the barber industry, adapting to market changes and innovating service models is the key to attracting and retaining customers.
What do you have to say about this?Feel free to leave your thoughts in the comment section!